Fingerprint Fingerprint is based on mining the text of the experts' scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Engineering & Materials Science

Marketing
Industry
Testing
Availability
Factor analysis
Principal component analysis
Consumer behavior
Neural networks
Television
Screening
Feedback
Feedforward neural networks
Sales
Data mining
Managers
Chemical analysis
Point contacts

Social Sciences

experience
news
media consumption
marketing
purchase
customer
advertising effectiveness
readership
new media
consumption behavior
online media
magazine
sales
television
programming
participation
evidence
rating
contact
electronics
website
jazz
newspaper
music

Business & Economics

Purchase behavior
Scoring
Direct marketing
Online reviews
Marketing
Customer lifetime value
Consumer behaviour
Social media