Fingerprint Fingerprint is based on mining the text of the experts' scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Business & Economics

Marketing
Interactive marketing
Purchase behavior
Scoring
Customer lifetime value
Direct marketing
Customer engagement
Online reviews
Marketing communications
Purchase

Engineering & Materials Science

Marketing
Industry
Testing
Availability
Factor analysis
Principal component analysis
Consumer behavior
Neural networks
Television
Screening
Feedback
Feedforward neural networks
Sales
Data mining
Managers
Point contacts