Fingerprint Fingerprint is based on mining the text of the experts' scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Social Sciences

readership
media consumption
advertising effectiveness
marketing
news
purchase
experience
online media
consumption behavior
customer
newspaper
new media
magazine
sales
television
communications
programming
market
jazz
participation
website
newspaper market
rating
contact
electronics
evidence
music

Engineering & Materials Science

Marketing
Factor analysis
Industry
Consumer behavior
Principal component analysis
Availability
Testing
Television
Feedforward neural networks
Neural networks
Screening
Education
Data mining
Feedback
Sales
Managers
Point contacts
Digital storage

Business & Economics

Marketing
Interactive marketing
Purchase behavior
Scoring
Customer lifetime value
Direct marketing
Customer engagement
Online reviews
Marketing communications
Purchase