Research Output 1989 2018

2018

Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior

Fudurić, M., Malthouse, E. C. & Viswanathan, V. Jan 1 2018 In : Business Horizons. 61, 1, p. 85-93 9 p.

Research output: Contribution to journalArticle

New services
Customer lifetime value
Industry
Cable TV
Commerce
1 Citations

Understanding the effects of different review features on purchase probability

Kim, S. J., Maslowska, E. & Malthouse, E. C. Jan 2 2018 In : International Journal of Advertising. 37, 1, p. 29-53 25 p.

Research output: Contribution to journalArticle

purchase
electronics
persuasion
information processing
credibility
2017
2 Citations

A Primer on Using Behavioral Data for Testing Theories in Advertising Research

Liu-Thompkins, Y. & Malthouse, E. C. Jan 2 2017 In : Journal of Advertising. 46, 1, p. 213-225 13 p.

Research output: Contribution to journalArticle

Marketing
Testing
Standardization
Theory testing
Experiments

B2B content marketing for professional services: In-person versus digital contacts

Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E. Jan 1 2017 (Accepted/In press) In : Industrial Marketing Management.

Research output: Contribution to journalArticle

Marketing
Professional services
Sales force
Digital content
Employees

Creating stronger brands through consumer experience and engagement

Calder, B. J., Hollebeek, L. D. & Malthouse, E. C. Aug 29 2017 Customer Engagement Marketing. Springer International Publishing, p. 221-242 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Consumer experience
3 Citations

Do customer reviews drive purchase decisions? The moderating roles of review exposure and price

Maslowska, E., Malthouse, E. C. & Viswanathan, V. Jun 1 2017 In : Decision Support Systems. 98, p. 1-9 9 p.

Research output: Contribution to journalArticle

Sensitivity analysis
Purchase decision
Processing
Valence
Retailers
4 Citations

Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time

Hoornaert, S., Ballings, M., Malthouse, E. C. & Van den Poel, D. Sep 1 2017 In : Journal of Product Innovation Management. 34, 5, p. 580-597 18 p.

Research output: Contribution to journalArticle

Screening
Feedback
Adaptive boosting
Discriminant analysis
Information retrieval
Marketing communications
Interactivity
Emerging markets
Conceptual model
Marketers

Keypress-based musical preference is both individual and lawful

Livengood, S. L., Sheppard, J. P., Kim, B. W., Malthouse, E. C., Bourne, J. E., Barlow, A. E., Lee, M. J., Marin, V., O'Connor, K. P., Csernansky, J. G., Block, M. P., Blood, A. J. & Breiter, H. C. Jan 1 2017 In : Frontiers in Neuroscience. 11, MAY, 136

Research output: Contribution to journalArticle

Music
Neurosciences
Avoidance Learning
Art
Systems Analysis

Managing customer engagement at trade shows

Gopalakrishna, S., Malthouse, E. C. & Lawrence, J. M. Jan 1 2017 (Accepted/In press) In : Industrial Marketing Management.

Research output: Contribution to journalArticle

Customer engagement
Trade shows
Marketers
Purchase
Conceptual model
1 Citations

Opportunities for and Pitfalls of Using Big Data in Advertising Research

Malthouse, E. C. & Li, H. Apr 3 2017 In : Journal of Advertising. 46, 2, p. 227-235 9 p.

Research output: Contribution to journalArticle

Marketing
Big data
Testing
Theory testing
Conceptual framework
7 Citations

The dynamics of consumer engagement with mobile technologies

Viswanathan, V., Hollebeek, L. D., Malthouse, E. C., Maslowska, E., Kim, S. J. & Xie, W. Mar 1 2017 In : Service Science. 9, 1, p. 36-49 14 p.

Research output: Contribution to journalArticle

Mobile Technology
Customers
Digital storage
Application programs
Mobile devices

The Effect of Online Customer Reviews’ Characteristics on Sales

Maslowska, E., Malthouse, E. C. & Bernritter, S. F. 2017 Advances in Advertising Research: Bridging the Gap between Advertising Academia and Practice. Christodoulides, G., Stathopoulou, A. & Eisend, M. (eds.). Wiesbaden: Gabler Verlag, Vol. III, p. 87-100 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Online reviews
Purchasing
Movies
Clubs
Common features
7 Citations

Too good to be true: The role of online reviews’ features in probability to buy

Maslowska, E., Malthouse, E. C. & Bernritter, S. F. Jan 1 2017 In : International Journal of Advertising. 36, 1, p. 142-163 22 p.

Research output: Contribution to journalArticle

sales
purchase
rating
Sales
electronic business
2 Citations

Understanding and overcoming biases in online review systems

Askalidis, G., Kim, S. J. & Malthouse, E. C. May 1 2017 In : Decision Support Systems. 97, p. 23-30 8 p.

Research output: Contribution to journalArticle

Online Systems
Selection Bias
Electronic mail
Research
Online reviews
2016
12 Citations

Big Data and consumer behavior: imminent opportunities

Hofacker, C. F., Malthouse, E. C. & Sultan, F. Mar 21 2016 In : Journal of Consumer Marketing. 33, 2, p. 89-97 9 p.

Research output: Contribution to journalArticle

Consumer behaviour
Data sources
Managers
Workforce
Secondary data
9 Citations

Brand marketing, big data and social innovation as future research directions for engagement

Calder, B. J., Malthouse, E. C. & Maslowska, E. Mar 23 2016 In : Journal of Marketing Management. 32, 5-6, p. 579-585 7 p.

Research output: Contribution to journalComment/debate

Research directions
Marketing
Social innovation

Creating brand engagement on digital, social and mobile media

Malthouse, E. C., Calder, B. J. & Vandenbosch, M. 2016 Customer Engagement: Contemporary issues and challenges. Brodie, R. J., Hollebeek, L. D. & Conduit, J. (eds.). New York: Routledge / Taylor & Francis Group, p. 85-101 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Customer Relationship Management Strategy: More Important Now Than Ever Before

Malthouse, E. C. 2016 The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era . Brown, R. E., Jones, V. K. & Wang, M. (eds.). Santa Barbara, CA: Praeger, p. 111-134 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

14 Citations

Evidence that user-generated content that produces engagement increases purchase behaviours

Malthouse, E. C., Calder, B. J., Kim, S. J. & Vandenbosch, M. Mar 23 2016 In : Journal of Marketing Management. 32, 5-6, p. 427-444 18 p.

Research output: Contribution to journalArticle

User-generated content
Purchase behavior
Social media
Elaboration
Personal goals
14 Citations
Consumer behavior
consumption behavior
Television
Marketing
television
5 Citations

Sounds of music: exploring consumers’ musical engagement

Hollebeek, L. D., Malthouse, E. C. & Block, M. P. Jan 1 2016 In : Journal of Consumer Marketing. 33, 6, p. 417-427 11 p.

Research output: Contribution to journalArticle

Music
Social identity
Conceptualization
Music industry
Evaluation
22 Citations

The customer engagement ecosystem

Maslowska, E., Malthouse, E. C. & Collinger, T. Mar 23 2016 In : Journal of Marketing Management. 32, 5-6, p. 469-501 33 p.

Research output: Contribution to journalArticle

Customer engagement
Ecosystem
Marketing environment
Interaction
Conceptual model
4 Citations

The value of online customer reviews

Askalidis, G. & Malthouse, E. C. Sep 7 2016 RecSys 2016 - Proceedings of the 10th ACM Conference on Recommender Systems. Association for Computing Machinery, Inc, p. 155-158 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

9 Citations

"understanding a fury in your words": The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors

Kim, S. J., Wang, R. J. H., Maslowska, E. & Malthouse, E. C. Jan 12 2016 In : Computers in Human Behavior. 54, p. 511-521 11 p.

Research output: Contribution to journalArticle

Posters
Marketing
Industry
Research
Fury
2015
65 Citations

On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Wang, R. J. H., Malthouse, E. C. & Krishnamurthi, L. Jan 1 2015 In : Journal of Retailing. 91, 2, p. 217-234 18 p.

Research output: Contribution to journalArticle

Shopping
Purchase behavior
Mobile devices
Retailers
Leverage
16 Citations

Perceptions are relative: An examination of the relationship between relative satisfaction metrics and share of wallet

Keiningham, T. L., Cooil, B., Malthouse, E. C., Buoye, A., Aksoy, L., De Keyser, A. & Larivière, B. Jan 1 2015 In : Journal of Service Management. 26, 1, p. 2-43 42 p.

Research output: Contribution to journalArticle

methodology
industry
Share of wallet
allocation
Managers
19 Citations

The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior

Kim, S. J., Wang, R. J. H. & Malthouse, E. C. Aug 1 2015 In : Journal of Interactive Marketing. 31, p. 28-41 14 p.

Research output: Contribution to journalArticle

Mobile applications
Purchase behavior
Recency
Difference-in-differences-in-differences
Propensity score matching
2014
19 Citations

A longitudinal examination of customer commitment and loyalty

Lariviere, B., Keiningham, T. L., Cooil, B., Aksoy, L. & Malthouse, E. C. Mar 1 2014 In : Journal of Service Management. 25, 1, p. 75-100 26 p.

Research output: Contribution to journalArticle

segmentation
financial services
Customer commitment
Customer loyalty
panel data
5 Citations

Effects of show windows on female consumers’ shopping behaviour

Jain, V., Takayanagi, M. & Malthouse, E. C. Jan 1 2014 In : Journal of Consumer Marketing. 31, 5, p. 380-390 11 p.

Research output: Contribution to journalArticle

Shopping behavior
Factors
Purchase intention
Managers
Purchase
4 Citations

Marketing communications with networked consumers and negotiated relationships

Malthouse, E. C. & Schultz, D. Jan 1 2014 Policy and Marketing Strategies for Digital Media. Taylor and Francis, p. 233-245 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

communications
marketing
Marketing communications
4 Citations

The cumulative effect of satisfaction with discrete transactions on share of wallet

Keiningham, T. L., Aksoy, L., Malthouse, E. C., Lariviere, B. & Buoye, A. Jan 1 2014 In : Journal of Service Management. 25, 3, p. 310-333 24 p.

Research output: Contribution to journalArticle

methodology
effect
Share of wallet
Cumulative effects
services
2013

A process for managing the re-convergence of marketing functions

Malthouse, E. C. Jan 1 2013 Media and Convergence Management. Springer Berlin Heidelberg, p. 107-116 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Siblings
Marketing research
Marketing function
Borrowing
Market forces
146 Citations

Managing customer relationships in the social media era: Introducing the social CRM house

Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E. & Zhang, M. Nov 1 2013 In : Journal of Interactive Marketing. 27, 4, p. 270-280 11 p.

Research output: Contribution to journalArticle

Social media
Customer relationship
Shortage
Termination
Marketing

Segmentation and Lifetime Value Models Using SAS®

Malthouse, E. C. 2013 Cary, NC: SAS Institute Inc.182 p.

Research output: Book/ReportBook

Segmentation
Customer relationship management
Analysts
Managers
Marketing
1 Citations

The Geometric Law of Annual Halving

Malthouse, E. C. & Raman, K. Jan 1 2013 In : Journal of Interactive Marketing. 27, 1, p. 28-35 8 p.

Research output: Contribution to journalArticle

Learning curve
Retailers
Retail
Purchase
Nonprofit organization
54 Citations

Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media

Larivière, B., Joosten, H., Malthouse, E. C., van Birgelen, M., Aksoy, P., Kunz, W. H. & Huang, M. H. Jun 1 2013 In : Journal of Service Management. 24, 3, p. 268-293 26 p.

Research output: Contribution to journalArticle

Consumer value
Firm value
Mobile technology
Social media
Fusion
2012
16 Citations

Focusing on the reader: Engagement trumps satisfaction

Mersey, R. D., Malthouse, E. C. & Calder, B. J. Dec 1 2012 In : Journalism and Mass Communication Quarterly. 89, 4, p. 695-709 15 p.

Research output: Contribution to journalArticle

readership
news
experience

From CM to CRM to CN2: A Research Agenda for the Marketing Communications Transition

Schultz, D. E., Malthouse, E. C. & Pick, D. 2012 Advances in Advertising Research: Current Insights and Future Trends. Langner, T., Okazaki, S. & Eisend, M. (eds.). Wiesbaden: Gabler Verlag, Vol. III, p. 421-432 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access
Marketing communications
Research agenda
Agenda
69 Citations

Media consumption across platforms: Identifying user-defined repertoires

Taneja, H., Webster, J. G., Malthouse, E. C. & Ksiazek, T. B. Sep 1 2012 In : New Media and Society. 14, 6, p. 951-968 18 p.

Research output: Contribution to journalArticle

media consumption
Factor analysis
Availability
new media
factor analysis
69 Citations

Media consumption across platforms: Identifying user-defined repertoires

Taneja, H., Webster, J. G. & Malthouse, E. C. 2012 In : New Media & Society. 14, p. 951-968

Research output: Contribution to journalArticle

Factor analysis
Availability
9 Citations

Optimal selection of media vehicles using customer databases

Malthouse, E. C., Qiu, D. & Xu, J. Dec 1 2012 In : Expert Systems with Applications. 39, 17, p. 13035-13045 11 p.

Research output: Contribution to journalArticle

Marketing
Costs
Profitability
Chemical activation
2 Citations

The gap between the vision for marketing and reality

Kotler, P., Calder, B. J., Malthouse, E. C. & Korsten, P. J. Sep 1 2012 In : MIT Sloan Management Review. 54, 1, p. 13-14 2 p.

Research output: Contribution to journalArticle

Marketing
2011

Customer Relationship Management

Malthouse, E. & Calder, B. 2011 Wiley International Encyclopedia of Marketing. Sheth, J. N. & Malhotra, N. (eds.). John Wiley & Sons, Inc., Vol. 1, p. 44-53 10 p.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Engagement and Experiences: Comment on Brodie, Hollenbeek, Juric and Ilic

Malthouse, E. & Calder, B. 2011 In : Journal of Service Research. 14, p. 277-279

Research output: Contribution to journalArticle

The Converging of Disparate Fields

Malthouse, E. C. 2011 The collected works of Philip Kotler. Duparcq (ed.).

Research output: Chapter in Book/Report/Conference proceedingChapter

The response surface approach for optimal allocation of media budgets

Malthouse, E. C. 2011 Advances in Advertising Research. Vol. 2

Research output: Chapter in Book/Report/Conference proceedingChapter

The Response Surface Process for Optimal Allocation of Media Budgets

Malthouse, E. C. & Schultz, D. E. 2011 Advances in Advertising Research: Breaking New Ground in Theory and Practice. Okazaki, S. (ed.). Wiesbaden: Gabler Verlag, Vol. II, p. 393-404 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access
social network
explosion
fragmentation
communication
resource
2010
4 Citations

Accounting for the long-term effects of a marketing contact

Malthouse, E. C. Jul 1 2010 In : Expert Systems with Applications. 37, 7, p. 4935-4940 6 p.

Research output: Contribution to journalArticle

Marketing
Data mining
Industry