Research Output 1989 2018

2018

Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior

Fudurić, M., Malthouse, E. C. & Viswanathan, V. Jan 1 2018 In : Business Horizons. 61, 1, p. 85-93 9 p.

Research output: Research - peer-reviewArticle

New services
Customer lifetime value
Industry
Cable TV
Commerce

Understanding the effects of different review features on purchase probability

Kim, S. J., Maslowska, E. & Malthouse, E. C. Jan 2 2018 In : International Journal of Advertising. 37, 1, p. 29-53 25 p.

Research output: Research - peer-reviewArticle

Product review
Purchase
purchase
Dual-process models
Electronic word-of-mouth
2017
2 Citations

A Primer on Using Behavioral Data for Testing Theories in Advertising Research

Liu-Thompkins, Y. & Malthouse, E. C. Jan 2 2017 In : Journal of Advertising. 46, 1, p. 213-225 13 p.

Research output: Research - peer-reviewArticle

Theory testing
Marketing
Testing
Standardization
Experiments

B2B content marketing for professional services: In-person versus digital contacts

Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E. Jan 1 2017 (Accepted/In press) In : Industrial Marketing Management.

Research output: Research - peer-reviewArticle

Marketing
Professional services
Sales force
Digital content
Employees

Creating stronger brands through consumer experience and engagement

Calder, B. J., Hollebeek, L. D. & Malthouse, E. C. Aug 29 2017 Customer Engagement Marketing. Springer International Publishing, p. 221-242 22 p.

Research output: ResearchChapter

Consumer experience
2 Citations

Do customer reviews drive purchase decisions? The moderating roles of review exposure and price

Maslowska, E., Malthouse, E. C. & Viswanathan, V. Jun 1 2017 In : Decision Support Systems. 98, p. 1-9 9 p.

Research output: Research - peer-reviewArticle

Purchase decision
Valence
Retailers
Interaction
Purchase

Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time

Hoornaert, S., Ballings, M., Malthouse, E. C. & Van den Poel, D. Sep 1 2017 In : Journal of Product Innovation Management. 34, 5, p. 580-597 18 p.

Research output: Research - peer-reviewArticle

Screening
Feedback
New products
Wisdom
Adaptive boosting
Marketing communications
Interactivity
Emerging markets
Conceptual model
Marketers

Keypress-based musical preference is both individual and lawful

Livengood, S. L., Sheppard, J. P., Kim, B. W., Malthouse, E. C., Bourne, J. E., Barlow, A. E., Lee, M. J., Marin, V., O'Connor, K. P., Csernansky, J. G., Block, M. P., Blood, A. J. & Breiter, H. C. Jan 1 2017 In : Frontiers in Neuroscience. 11, MAY, 136

Research output: Research - peer-reviewArticle

Music
Neurosciences
Avoidance Learning
Art
Systems Analysis

Managing customer engagement at trade shows

Gopalakrishna, S., Malthouse, E. C. & Lawrence, J. M. Jan 1 2017 (Accepted/In press) In : Industrial Marketing Management.

Research output: Research - peer-reviewArticle

Customer engagement
Trade shows
Marketers
Purchase
Conceptual model

Opportunities for and Pitfalls of Using Big Data in Advertising Research

Malthouse, E. C. & Li, H. Apr 3 2017 In : Journal of Advertising. 46, 2, p. 227-235 9 p.

Research output: Research - peer-reviewArticle

Marketing
Big data
Theory testing
Conceptual framework
Testing
4 Citations

The dynamics of consumer engagement with mobile technologies

Viswanathan, V., Hollebeek, L. D., Malthouse, E. C., Maslowska, E., Kim, S. J. & Xie, W. Mar 1 2017 In : Service Science. 9, 1, p. 36-49 14 p.

Research output: Research - peer-reviewArticle

Mobile technology
Purchase behavior
Mobile Technology
Customers
Engagement

The Effect of Online Customer Reviews’ Characteristics on Sales

Maslowska, E., Malthouse, E. C. & Bernritter, S. F. 2017 Advances in Advertising Research: Bridging the Gap between Advertising Academia and Practice. Christodoulides, G., Stathopoulou, A. & Eisend, M. (eds.). Wiesbaden: Gabler Verlag, Vol. III, p. 87-100 14 p.

Research output: ResearchConference contribution

Online reviews
Purchasing
Movies
Clubs
Common features
5 Citations

Too good to be true: The role of online reviews’ features in probability to buy

Maslowska, E., Malthouse, E. C. & Bernritter, S. F. Jan 1 2017 In : International Journal of Advertising. 36, 1, p. 142-163 22 p.

Research output: Research - peer-reviewArticle

Online reviews
sales
purchase
rating
Sales
2 Citations

Understanding and overcoming biases in online review systems

Askalidis, G., Kim, S. J. & Malthouse, E. C. May 1 2017 In : Decision Support Systems. 97, p. 23-30 8 p.

Research output: Research - peer-reviewArticle

Online reviews
Online Systems
Selection Bias
Retailers
Research
2016
7 Citations

Big Data and consumer behavior: imminent opportunities

Hofacker, C. F., Malthouse, E. C. & Sultan, F. Mar 21 2016 In : Journal of Consumer Marketing. 33, 2, p. 89-97 9 p.

Research output: Research - peer-reviewArticle

Consumer behaviour
Data sources
Managers
Workforce
Secondary data
8 Citations

Brand marketing, big data and social innovation as future research directions for engagement

Calder, B. J., Malthouse, E. C. & Maslowska, E. Mar 23 2016 In : Journal of Marketing Management. 32, 5-6, p. 579-585 7 p.

Research output: Research - peer-reviewComment/debate

Research directions
Marketing
Social innovation

Creating brand engagement on digital, social and mobile media

Malthouse, E. C., Calder, B. J. & Vandenbosch, M. 2016 Customer Engagement: Contemporary issues and challenges. Brodie, R. J., Hollebeek, L. D. & Conduit, J. (eds.). New York: Routledge / Taylor & Francis Group, p. 85-101 17 p.

Research output: ResearchChapter

Customer Relationship Management Strategy: More Important Now Than Ever Before

Malthouse, E. C. 2016 The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era . Brown, R. E., Jones, V. K. & Wang, M. (eds.). Santa Barbara, CA: Praeger, p. 111-134 24 p.

Research output: ResearchChapter

10 Citations

Evidence that user-generated content that produces engagement increases purchase behaviours

Malthouse, E. C., Calder, B. J., Kim, S. J. & Vandenbosch, M. Mar 23 2016 In : Journal of Marketing Management. 32, 5-6, p. 427-444 18 p.

Research output: Research - peer-reviewArticle

User-generated content
Purchase behavior
Social media
Elaboration
Personal goals
11 Citations
consumption behavior
television
programming
evidence
experience
3 Citations

Sounds of music: exploring consumers’ musical engagement

Hollebeek, L. D., Malthouse, E. C. & Block, M. P. Jan 1 2016 In : Journal of Consumer Marketing. 33, 6, p. 417-427 11 p.

Research output: Research - peer-reviewArticle

Music
Social identity
Conceptualization
Music industry
Evaluation
19 Citations

The customer engagement ecosystem

Maslowska, E., Malthouse, E. C. & Collinger, T. Mar 23 2016 In : Journal of Marketing Management. 32, 5-6, p. 469-501 33 p.

Research output: Research - peer-reviewArticle

Customer engagement
Ecosystem
Marketing environment
Interaction
Conceptual model
3 Citations

The value of online customer reviews

Askalidis, G. & Malthouse, E. C. Sep 7 2016 RecSys 2016 - Proceedings of the 10th ACM Conference on Recommender Systems. Association for Computing Machinery, Inc, p. 155-158 4 p.

Research output: ResearchConference contribution

8 Citations

"understanding a fury in your words": The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors

Kim, S. J., Wang, R. J. H., Maslowska, E. & Malthouse, E. C. Jan 12 2016 In : Computers in Human Behavior. 54, p. 511-521 11 p.

Research output: Research - peer-reviewArticle

Fury
Posters
Industry
Marketing
Research
2015
51 Citations

On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Wang, R. J. H., Malthouse, E. C. & Krishnamurthi, L. Jan 1 2015 In : Journal of Retailing. 91, 2, p. 217-234 18 p.

Research output: Research - peer-reviewArticle

Shopping
Purchase behavior
Mobile devices
Retailers
Leverage
16 Citations

Perceptions are relative: An examination of the relationship between relative satisfaction metrics and share of wallet

Keiningham, T. L., Cooil, B., Malthouse, E. C., Buoye, A., Aksoy, L., De Keyser, A. & Larivière, B. Jan 1 2015 In : Journal of Service Management. 26, 1, p. 2-43 42 p.

Research output: Research - peer-reviewArticle

Share of wallet
allocation
Managers
Relationship satisfaction
methodology
13 Citations

The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior

Kim, S. J., Wang, R. J. H. & Malthouse, E. C. Aug 1 2015 In : Journal of Interactive Marketing. 31, p. 28-41 14 p.

Research output: Research - peer-reviewArticle

Mobile applications
Purchase behavior
Recency
Difference-in-differences-in-differences
Propensity score matching
2014
19 Citations

A longitudinal examination of customer commitment and loyalty

Lariviere, B., Keiningham, T. L., Cooil, B., Aksoy, L. & Malthouse, E. C. Mar 1 2014 In : Journal of Service Management. 25, 1, p. 75-100 26 p.

Research output: Research - peer-reviewArticle

Customer commitment
Customer loyalty
Segmentation
segmentation
Loyalty
5 Citations

Effects of show windows on female consumers’ shopping behaviour

Jain, V., Takayanagi, M. & Malthouse, E. C. Jan 1 2014 In : Journal of Consumer Marketing. 31, 5, p. 380-390 11 p.

Research output: Research - peer-reviewArticle

Shopping behavior
Factors
Purchase intention
Managers
Purchase
4 Citations

Marketing communications with networked consumers and negotiated relationships

Malthouse, E. C. & Schultz, D. Jan 1 2014 Policy and Marketing Strategies for Digital Media. Taylor and Francis, p. 233-245 13 p.

Research output: ResearchChapter

communications
marketing
Marketing communications
4 Citations

The cumulative effect of satisfaction with discrete transactions on share of wallet

Keiningham, T. L., Aksoy, L., Malthouse, E. C., Lariviere, B. & Buoye, A. Jan 1 2014 In : Journal of Service Management. 25, 3, p. 310-333 24 p.

Research output: Research - peer-reviewArticle

effect
Share of wallet
Cumulative effects
services
purchase
2013

A process for managing the re-convergence of marketing functions

Malthouse, E. C. Jan 1 2013 Media and Convergence Management. Springer Berlin Heidelberg, p. 107-116 10 p.

Research output: ResearchChapter

Siblings
Marketing research
Marketing function
Borrowing
Market forces
124 Citations

Managing customer relationships in the social media era: Introducing the social CRM house

Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E. & Zhang, M. Nov 1 2013 In : Journal of Interactive Marketing. 27, 4, p. 270-280 11 p.

Research output: Research - peer-reviewArticle

Social media
Customer relationship
Shortage
Termination
Marketing

Segmentation and Lifetime Value Models Using SAS®

Malthouse, E. C. 2013 Cary, NC: SAS Institute Inc.182 p.

Research output: ResearchBook

Segmentation
Customer relationship management
Analysts
Managers
Marketing
1 Citations

The Geometric Law of Annual Halving

Malthouse, E. C. & Raman, K. Jan 1 2013 In : Journal of Interactive Marketing. 27, 1, p. 28-35 8 p.

Research output: Research - peer-reviewArticle

Learning curve
Retailers
Retail
Purchase
Nonprofit organization
51 Citations

Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media

Larivière, B., Joosten, H., Malthouse, E. C., van Birgelen, M., Aksoy, P., Kunz, W. H. & Huang, M. H. Jun 1 2013 In : Journal of Service Management. 24, 3, p. 268-293 26 p.

Research output: Research - peer-reviewArticle

Consumer value
Firm value
Mobile technology
Social media
Fusion
2012
15 Citations

Focusing on the reader: Engagement trumps satisfaction

Mersey, R. D., Malthouse, E. C. & Calder, B. J. Dec 1 2012 In : Journalism and Mass Communication Quarterly. 89, 4, p. 695-709 15 p.

Research output: Research - peer-reviewArticle

readership
news
experience

From CM to CRM to CN2: A Research Agenda for the Marketing Communications Transition

Schultz, D. E., Malthouse, E. C. & Pick, D. 2012 Advances in Advertising Research: Current Insights and Future Trends. Langner, T., Okazaki, S. & Eisend, M. (eds.). Wiesbaden: Gabler Verlag, Vol. III, p. 421-432 12 p.

Research output: ResearchChapter

Open Access
Marketing communications
Research agenda
Agenda
60 Citations

Media consumption across platforms: Identifying user-defined repertoires

Taneja, H., Webster, J. G., Malthouse, E. C. & Ksiazek, T. B. Sep 1 2012 In : New Media and Society. 14, 6, p. 951-968 18 p.

Research output: Research - peer-reviewArticle

Factor analysis
Availability
media consumption
new media
factor analysis
60 Citations

Media consumption across platforms: Identifying user-defined repertoires

Taneja, H., Webster, J. G. & Malthouse, E. C. 2012 In : New Media & Society. 14, p. 951-968

Research output: Research - peer-reviewArticle

Factor analysis
Availability
8 Citations

Optimal selection of media vehicles using customer databases

Malthouse, E. C., Qiu, D. & Xu, J. Dec 1 2012 In : Expert Systems with Applications. 39, 17, p. 13035-13045 11 p.

Research output: Research - peer-reviewArticle

Costs
Marketing
Profitability
Chemical activation
2 Citations

The gap between the vision for marketing and reality

Kotler, P., Calder, B. J., Malthouse, E. C. & Korsten, P. J. Sep 1 2012 In : MIT Sloan Management Review. 54, 1, p. 13-14 2 p.

Research output: Research - peer-reviewArticle

Marketing
2011

Customer Relationship Management

Malthouse, E. & Calder, B. 2011 Wiley International Encyclopedia of Marketing. Sheth, J. N. & Malhotra, N. (eds.). John Wiley & Sons, Inc., Vol. 1, p. 44-53 10 p.

Research output: ResearchEntry for encyclopedia/dictionary

Engagement and Experiences: Comment on Brodie, Hollenbeek, Juric and Ilic

Malthouse, E. & Calder, B. 2011 In : Journal of Service Research. 14, p. 277-279

Research output: Research - peer-reviewArticle

The Converging of Disparate Fields

Malthouse, E. C. 2011 The collected works of Philip Kotler. Duparcq (ed.).

Research output: ResearchChapter

The response surface approach for optimal allocation of media budgets

Malthouse, E. C. 2011 Advances in Advertising Research. Vol. 2

Research output: ResearchChapter

The Response Surface Process for Optimal Allocation of Media Budgets

Malthouse, E. C. & Schultz, D. E. 2011 Advances in Advertising Research: Breaking New Ground in Theory and Practice. Okazaki, S. (ed.). Wiesbaden: Gabler Verlag, Vol. II, p. 393-404 12 p.

Research output: ResearchChapter

Open Access
budget
allocation
social network
explosion
fragmentation
2010
4 Citations

Accounting for the long-term effects of a marketing contact

Malthouse, E. C. Jul 1 2010 In : Expert Systems with Applications. 37, 7, p. 4935-4940 6 p.

Research output: Research - peer-reviewArticle

Marketing
Data mining
Industry