Research Output 1989 2017

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Book
2013

Segmentation and Lifetime Value Models Using SAS®

Malthouse, E. C. 2013 Cary, NC: SAS Institute Inc.182 p.

Research output: ResearchBook

Segmentation
Customer relationship management
Analysts
Managers
Marketing
2010

Medill on Media Engagement

Peck, A. (ed.) & Malthouse, E. (ed.) 2010 Creskill, NJ: Hampton Press. 249 p.

Research output: ResearchBook

experience
journalism
best practice
management