Research Output 1989 2018

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Book
2013

Segmentation and Lifetime Value Models Using SAS®

Malthouse, E. C. 2013 Cary, NC: SAS Institute Inc.182 p.

Research output: Book/ReportBook

Segmentation
Customer relationship management
Analysts
Managers
Marketing
2010

Medill on Media Engagement

Peck, A. (ed.) & Malthouse, E. (ed.) 2010 Creskill, NJ: Hampton Press. 249 p.

Research output: Book/ReportBook

journalism
best practice
experience
management