Research Output 1989 2017

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Chapter
2016

Creating brand engagement on digital, social and mobile media

Malthouse, E. C., Calder, B. J. & Vandenbosch, M. 2016 Customer Engagement: Contemporary issues and challenges. Brodie, R. J., Hollebeek, L. D. & Conduit, J. (eds.). New York: Routledge / Taylor & Francis Group, p. 85-101 17 p.

Research output: ResearchChapter

Customer Relationship Management Strategy: More Important Now Than Ever Before

Malthouse, E. C. 2016 The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era . Brown, R. E., Jones, V. K. & Wang, M. (eds.). Santa Barbara, CA: Praeger, p. 111-134 24 p.

Research output: ResearchChapter

2014
4 Citations

Marketing communications with networked consumers and negotiated relationships

Malthouse, E. C. & Schultz, D. Jan 1 2014 Policy and Marketing Strategies for Digital Media. Taylor and Francis, p. 233-245 13 p.

Research output: ResearchChapter

2013

A process for managing the re-convergence of marketing functions

Malthouse, E. C. Jan 1 2013 Media and Convergence Management. Springer Berlin Heidelberg, p. 107-116 10 p.

Research output: ResearchChapter

Siblings
Marketing research
Marketing function
Borrowing
Market forces
2012

From CM to CRM to CN2: A Research Agenda for the Marketing Communications Transition

Schultz, D. E., Malthouse, E. C. & Pick, D. 2012 Advances in Advertising Research: Current Insights and Future Trends. Langner, T., Okazaki, S. & Eisend, M. (eds.). Wiesbaden: Gabler Verlag, Vol. III, p. 421-432 12 p.

Research output: ResearchChapter

Open Access
Marketing communications
Research agenda
Agenda
2011

The Converging of Disparate Fields

Malthouse, E. C. 2011 The collected works of Philip Kotler. Duparcq (ed.).

Research output: ResearchChapter

The response surface approach for optimal allocation of media budgets

Malthouse, E. C. 2011 Advances in Advertising Research. Vol. 2

Research output: ResearchChapter

The Response Surface Process for Optimal Allocation of Media Budgets

Malthouse, E. C. & Schultz, D. E. 2011 Advances in Advertising Research: Breaking New Ground in Theory and Practice. Okazaki, S. (ed.). Wiesbaden: Gabler Verlag, Vol. II, p. 393-404 12 p.

Research output: ResearchChapter

Open Access
budget
allocation
social network
explosion
fragmentation
2010

Can we predict customer lifetime value ?

Malthouse, E. C. & Blattberg, R. C. Jan 1 2010 Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg. World Scientific Publishing Co., p. 258-272 15 p.

Research output: ResearchChapter

7 Citations

Media Placement Versus Advertising Execution: Cutting Edge International Research

Malthouse, E. C. & Calder, B. 2010 EAA Advances in Advertising Research: Cutting Edge International Research. Terlutter, R., Diehl, S. & Okazaki, S. (eds.). Gabler

Research output: ResearchChapter

Medill on Engagement: Introduction

Malthouse, E. C. & Peck, A. 2010 Medill on Engagement. Peck, A. & Malthouse, E. C. (eds.).

Research output: ResearchChapter

2009

Leveraging Media-Advertisement Experiential Congruence

Malthouse, E. C. & Calder, B. 2009 Advertising Research: Message, medium, and context. de Pelsmacker, P. & Dens, N. (eds.).

Research output: ResearchChapter

Leveraging Media-Advertising Experiential Congruence

Malthouse, E. C. & Calder, B. J. 2009 Advertising Research: Message, Medium and Context. De Pelsmacker, P. & Dens, N. (eds.). Antwrpen: Garant Publishers, p. 259-270 12 p.

Research output: ResearchChapter

Media Engagement

Calder, B. & Malthouse, E. C. 2009 Medien im Marketing. Groppel-Klein, A. & Germelmann, C. (eds.). Gabler

Research output: ResearchChapter

Media Engagement

Calder, B. & Malthouse, E. C. 2009 Medien im Marketing: Optionen der Unternehmenskommunikation. Groppel-Klein, A. & Germelmann, C. (eds.). Gabler, p. 253-292

Research output: ResearchChapter

2008

Media Engagement and Advertising Effectiveness

Calder, B. & Malthouse, E. C. 2008 Kellogg on Media and Advertising. Calder, B. (ed.). wiley

Research output: ResearchChapter

Translating Experience into Engagement

Calder, B. & Malthouse, E. C. 2008 Looking to the Future of Modern Media Management. Scholz, C. & Eisenbeis, U. (eds.). p. 115-122 8 p.

Research output: ResearchChapter

2006

Relationship Branding

Malthouse, E. C. & Calder, . N. V. 2006 The Tao of IMC. Kim & Schultz (eds.).

Research output: ResearchChapter

2005

CRM and Relationship Branding

Malthouse, E. C. & Calder, B. 2005 Kellogg on Branding. Tybout, A. & Calkins, T. (eds.). wiley

Research output: ResearchChapter

2003

Database Subsegmentation

Malthouse, E. C. 2003 Kellogg on Integrated Marketing. wiley, p. 162-188

Research output: ResearchChapter

Scoring Models

Malthouse, E. C. 2003 Kellogg on Integrated Marketing. wiley, p. 227-249

Research output: ResearchChapter

What is Integrated Marketing

Calder, B. & Malthouse, E. C. 2003 Kellogg on Integrated Marketing. Iacobucci, D. & Calder, B. (eds.). wiley

Research output: ResearchChapter

1997

Control Charts for Autocorrelated Process Data

Tamhane, A. & Malthouse, E. C. 1997 Festschrift in honor of Shanti Gupta. Panchapakesan, S. & Balakrishnan, N. (eds.).

Research output: ResearchChapter