Research Output per year
Malthouse, E. C. & Bernritter, S. F. 2017 Advances in Advertising Research: Bridging the Gap between Advertising Academia and Practice. Christodoulides, G., Stathopoulou, A. & Eisend, M. (eds.). Wiesbaden: Gabler Verlag, Vol. III, p. 87-100 14 p.
Research output: Research › Conference contribution