Research Output 1989 2017

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Conference contribution
2017

The Effect of Online Customer Reviews’ Characteristics on Sales

Maslowska, E., Malthouse, E. C. & Bernritter, S. F. 2017 Advances in Advertising Research: Bridging the Gap between Advertising Academia and Practice. Christodoulides, G., Stathopoulou, A. & Eisend, M. (eds.). Wiesbaden: Gabler Verlag, Vol. III, p. 87-100 14 p.

Research output: ResearchConference contribution

Online reviews
Purchasing
Movies
Clubs
Common features
2016
3 Citations

The value of online customer reviews

Askalidis, G. & Malthouse, E. C. Sep 7 2016 RecSys 2016 - Proceedings of the 10th ACM Conference on Recommender Systems. Association for Computing Machinery, Inc, p. 155-158 4 p.

Research output: ResearchConference contribution