Research Output 1989 2017

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2011

Customer Relationship Management

Malthouse, E. & Calder, B. 2011 Wiley International Encyclopedia of Marketing. Sheth, J. N. & Malhotra, N. (eds.). John Wiley & Sons, Inc., Vol. 1, p. 44-53 10 p.

Research output: ResearchEntry for encyclopedia/dictionary

2009

Cluster Analysis with General Latent Class Model

Qui, D. & Malthouse, E. 2009 Encyclopedia of Data Warehousing and Mining. Wang, J. (ed.). 2nd ed. Hershey, PA: IGI Global, p. 225-230 6 p.

Research output: ResearchEntry for encyclopedia/dictionary

Open Access
cluster analysis
teaching
sampling
analysis
typology