Research Output 1989 2018

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Article
2018

Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior

Fudurić, M., Malthouse, E. C. & Viswanathan, V. Jan 1 2018 In : Business Horizons. 61, 1, p. 85-93 9 p.

Research output: Contribution to journalArticle

New services
Customer lifetime value
Industry
Cable TV
Commerce
1 Citations

Understanding the effects of different review features on purchase probability

Kim, S. J., Maslowska, E. & Malthouse, E. C. Jan 2 2018 In : International Journal of Advertising. 37, 1, p. 29-53 25 p.

Research output: Contribution to journalArticle

purchase
electronics
persuasion
information processing
credibility
2017
2 Citations

A Primer on Using Behavioral Data for Testing Theories in Advertising Research

Liu-Thompkins, Y. & Malthouse, E. C. Jan 2 2017 In : Journal of Advertising. 46, 1, p. 213-225 13 p.

Research output: Contribution to journalArticle

Marketing
Testing
Standardization
Theory testing
Experiments

B2B content marketing for professional services: In-person versus digital contacts

Wang, W. L., Malthouse, E. C., Calder, B. & Uzunoglu, E. Jan 1 2017 (Accepted/In press) In : Industrial Marketing Management.

Research output: Contribution to journalArticle

Marketing
Professional services
Sales force
Digital content
Employees
3 Citations

Do customer reviews drive purchase decisions? The moderating roles of review exposure and price

Maslowska, E., Malthouse, E. C. & Viswanathan, V. Jun 1 2017 In : Decision Support Systems. 98, p. 1-9 9 p.

Research output: Contribution to journalArticle

Sensitivity analysis
Purchase decision
Processing
Valence
Retailers
4 Citations

Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time

Hoornaert, S., Ballings, M., Malthouse, E. C. & Van den Poel, D. Sep 1 2017 In : Journal of Product Innovation Management. 34, 5, p. 580-597 18 p.

Research output: Contribution to journalArticle

Screening
Feedback
Adaptive boosting
Discriminant analysis
Information retrieval
Marketing communications
Interactivity
Emerging markets
Conceptual model
Marketers

Keypress-based musical preference is both individual and lawful

Livengood, S. L., Sheppard, J. P., Kim, B. W., Malthouse, E. C., Bourne, J. E., Barlow, A. E., Lee, M. J., Marin, V., O'Connor, K. P., Csernansky, J. G., Block, M. P., Blood, A. J. & Breiter, H. C. Jan 1 2017 In : Frontiers in Neuroscience. 11, MAY, 136

Research output: Contribution to journalArticle

Music
Neurosciences
Avoidance Learning
Art
Systems Analysis

Managing customer engagement at trade shows

Gopalakrishna, S., Malthouse, E. C. & Lawrence, J. M. Jan 1 2017 (Accepted/In press) In : Industrial Marketing Management.

Research output: Contribution to journalArticle

Customer engagement
Trade shows
Marketers
Purchase
Conceptual model
1 Citations

Opportunities for and Pitfalls of Using Big Data in Advertising Research

Malthouse, E. C. & Li, H. Apr 3 2017 In : Journal of Advertising. 46, 2, p. 227-235 9 p.

Research output: Contribution to journalArticle

Marketing
Big data
Testing
Theory testing
Conceptual framework
7 Citations

The dynamics of consumer engagement with mobile technologies

Viswanathan, V., Hollebeek, L. D., Malthouse, E. C., Maslowska, E., Kim, S. J. & Xie, W. Mar 1 2017 In : Service Science. 9, 1, p. 36-49 14 p.

Research output: Contribution to journalArticle

Mobile Technology
Customers
Digital storage
Application programs
Mobile devices
7 Citations

Too good to be true: The role of online reviews’ features in probability to buy

Maslowska, E., Malthouse, E. C. & Bernritter, S. F. Jan 1 2017 In : International Journal of Advertising. 36, 1, p. 142-163 22 p.

Research output: Contribution to journalArticle

sales
purchase
rating
Sales
electronic business
2 Citations

Understanding and overcoming biases in online review systems

Askalidis, G., Kim, S. J. & Malthouse, E. C. May 1 2017 In : Decision Support Systems. 97, p. 23-30 8 p.

Research output: Contribution to journalArticle

Online Systems
Selection Bias
Electronic mail
Research
Online reviews
2016
12 Citations

Big Data and consumer behavior: imminent opportunities

Hofacker, C. F., Malthouse, E. C. & Sultan, F. Mar 21 2016 In : Journal of Consumer Marketing. 33, 2, p. 89-97 9 p.

Research output: Contribution to journalArticle

Consumer behaviour
Data sources
Managers
Workforce
Secondary data
14 Citations

Evidence that user-generated content that produces engagement increases purchase behaviours

Malthouse, E. C., Calder, B. J., Kim, S. J. & Vandenbosch, M. Mar 23 2016 In : Journal of Marketing Management. 32, 5-6, p. 427-444 18 p.

Research output: Contribution to journalArticle

User-generated content
Purchase behavior
Social media
Elaboration
Personal goals
14 Citations
Consumer behavior
consumption behavior
Television
Marketing
television
5 Citations

Sounds of music: exploring consumers’ musical engagement

Hollebeek, L. D., Malthouse, E. C. & Block, M. P. Jan 1 2016 In : Journal of Consumer Marketing. 33, 6, p. 417-427 11 p.

Research output: Contribution to journalArticle

Music
Social identity
Conceptualization
Music industry
Evaluation
22 Citations

The customer engagement ecosystem

Maslowska, E., Malthouse, E. C. & Collinger, T. Mar 23 2016 In : Journal of Marketing Management. 32, 5-6, p. 469-501 33 p.

Research output: Contribution to journalArticle

Customer engagement
Ecosystem
Marketing environment
Interaction
Conceptual model
9 Citations

"understanding a fury in your words": The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors

Kim, S. J., Wang, R. J. H., Maslowska, E. & Malthouse, E. C. Jan 12 2016 In : Computers in Human Behavior. 54, p. 511-521 11 p.

Research output: Contribution to journalArticle

Posters
Marketing
Industry
Research
Fury
2015
65 Citations

On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Wang, R. J. H., Malthouse, E. C. & Krishnamurthi, L. Jan 1 2015 In : Journal of Retailing. 91, 2, p. 217-234 18 p.

Research output: Contribution to journalArticle

Shopping
Purchase behavior
Mobile devices
Retailers
Leverage
16 Citations

Perceptions are relative: An examination of the relationship between relative satisfaction metrics and share of wallet

Keiningham, T. L., Cooil, B., Malthouse, E. C., Buoye, A., Aksoy, L., De Keyser, A. & Larivière, B. Jan 1 2015 In : Journal of Service Management. 26, 1, p. 2-43 42 p.

Research output: Contribution to journalArticle

methodology
industry
Share of wallet
allocation
Managers
19 Citations

The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior

Kim, S. J., Wang, R. J. H. & Malthouse, E. C. Aug 1 2015 In : Journal of Interactive Marketing. 31, p. 28-41 14 p.

Research output: Contribution to journalArticle

Mobile applications
Purchase behavior
Recency
Difference-in-differences-in-differences
Propensity score matching
2014
19 Citations

A longitudinal examination of customer commitment and loyalty

Lariviere, B., Keiningham, T. L., Cooil, B., Aksoy, L. & Malthouse, E. C. Mar 1 2014 In : Journal of Service Management. 25, 1, p. 75-100 26 p.

Research output: Contribution to journalArticle

segmentation
financial services
Customer commitment
Customer loyalty
panel data
5 Citations

Effects of show windows on female consumers’ shopping behaviour

Jain, V., Takayanagi, M. & Malthouse, E. C. Jan 1 2014 In : Journal of Consumer Marketing. 31, 5, p. 380-390 11 p.

Research output: Contribution to journalArticle

Shopping behavior
Factors
Purchase intention
Managers
Purchase
4 Citations

The cumulative effect of satisfaction with discrete transactions on share of wallet

Keiningham, T. L., Aksoy, L., Malthouse, E. C., Lariviere, B. & Buoye, A. Jan 1 2014 In : Journal of Service Management. 25, 3, p. 310-333 24 p.

Research output: Contribution to journalArticle

methodology
effect
Share of wallet
Cumulative effects
services
2013
146 Citations

Managing customer relationships in the social media era: Introducing the social CRM house

Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E. & Zhang, M. Nov 1 2013 In : Journal of Interactive Marketing. 27, 4, p. 270-280 11 p.

Research output: Contribution to journalArticle

Social media
Customer relationship
Shortage
Termination
Marketing
1 Citations

The Geometric Law of Annual Halving

Malthouse, E. C. & Raman, K. Jan 1 2013 In : Journal of Interactive Marketing. 27, 1, p. 28-35 8 p.

Research output: Contribution to journalArticle

Learning curve
Retailers
Retail
Purchase
Nonprofit organization
54 Citations

Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media

Larivière, B., Joosten, H., Malthouse, E. C., van Birgelen, M., Aksoy, P., Kunz, W. H. & Huang, M. H. Jun 1 2013 In : Journal of Service Management. 24, 3, p. 268-293 26 p.

Research output: Contribution to journalArticle

Consumer value
Firm value
Mobile technology
Social media
Fusion
2012
16 Citations

Focusing on the reader: Engagement trumps satisfaction

Mersey, R. D., Malthouse, E. C. & Calder, B. J. Dec 1 2012 In : Journalism and Mass Communication Quarterly. 89, 4, p. 695-709 15 p.

Research output: Contribution to journalArticle

readership
news
experience
69 Citations

Media consumption across platforms: Identifying user-defined repertoires

Taneja, H., Webster, J. G., Malthouse, E. C. & Ksiazek, T. B. Sep 1 2012 In : New Media and Society. 14, 6, p. 951-968 18 p.

Research output: Contribution to journalArticle

media consumption
Factor analysis
Availability
new media
factor analysis
69 Citations

Media consumption across platforms: Identifying user-defined repertoires

Taneja, H., Webster, J. G. & Malthouse, E. C. 2012 In : New Media & Society. 14, p. 951-968

Research output: Contribution to journalArticle

Factor analysis
Availability
9 Citations

Optimal selection of media vehicles using customer databases

Malthouse, E. C., Qiu, D. & Xu, J. Dec 1 2012 In : Expert Systems with Applications. 39, 17, p. 13035-13045 11 p.

Research output: Contribution to journalArticle

Marketing
Costs
Profitability
Chemical activation
2 Citations

The gap between the vision for marketing and reality

Kotler, P., Calder, B. J., Malthouse, E. C. & Korsten, P. J. Sep 1 2012 In : MIT Sloan Management Review. 54, 1, p. 13-14 2 p.

Research output: Contribution to journalArticle

Marketing
2011

Engagement and Experiences: Comment on Brodie, Hollenbeek, Juric and Ilic

Malthouse, E. & Calder, B. 2011 In : Journal of Service Research. 14, p. 277-279

Research output: Contribution to journalArticle

2010
4 Citations

Accounting for the long-term effects of a marketing contact

Malthouse, E. C. Jul 1 2010 In : Expert Systems with Applications. 37, 7, p. 4935-4940 6 p.

Research output: Contribution to journalArticle

Marketing
Data mining
Industry
62 Citations

CRM in data-rich multichannel retailing environments: A review and future research directions

Verhoef, P. C., Venkatesan, R., McAlister, L., Malthouse, E. C., Krafft, M. & Ganesan, S. May 1 2010 In : Journal of Interactive Marketing. 24, 2, p. 121-137 17 p.

Research output: Contribution to journalArticle

Multi-channel retailing
Research directions
Customer relationship management
Retailers
Retail
43 Citations

Engagement with online media

Mersey, R. D., Malthouse, E. C. & Calder, B. J. Jan 1 2010 In : Journal of Media Business Studies. 7, 2, p. 39-56 18 p.

Research output: Contribution to journalArticle

online media
news
Industry
readership
academy
7 Citations

Media Placement versus Advertising Execution

Malthouse, E. C. & Calder, B. J. 2010 In : International Journal of Marketing Research. 52, 2, p. 217-230 14 p.

Research output: Contribution to journalArticle

Placement
Factors
Evaluation
Relative importance
55 Citations
media consumption
news
participation
Testing
408 Citations

The impact of new media on customer relationships

Hennig-Thurau, T., Malthouse, E. C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A. & Skiera, B. Aug 23 2010 In : Journal of Service Research. 13, 3, p. 311-330 20 p.

Research output: Contribution to journalArticle

new media
customer
Consumer behavior
Industry
Managers
2009
221 Citations

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Calder, B. J., Malthouse, E. C. & Schaedel, U. Nov 1 2009 In : Journal of Interactive Marketing. 23, 4, p. 321-331 11 p.

Research output: Contribution to journalArticle

Experimental study
Advertising effectiveness
Experiment
Measurement scales
Web sites
66 Citations

Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

Blattberg, R. C., Malthouse, E. C. & Neslin, S. A. May 1 2009 In : Journal of Interactive Marketing. 23, 2, p. 157-168 12 p.

Research output: Contribution to journalArticle

Customer lifetime value
Empirical generalizations
Purchase
Cross-buying
Reward

Engagement with Online Media and Advertising Effectiveness

Calder, B. J., Malthouse, E. C. & Schaedel, U. 2009 In : Journal of Interactive Marketing. 23, p. 321-331

Research output: Contribution to journalArticle

Estimating indirect effects of a marketing contact

Qui, D. & Malthouse, E. C. 2009 In : Expert Systems with Applications. 36, p. 6449-6452

Research output: Contribution to journalArticle

5 Citations

Quantifying the indirect effects of a marketing contact

Qiu, D. & Malthouse, E. C. Apr 1 2009 In : Expert Systems with Applications. 36, 3 PART 2, p. 6446-6452 7 p.

Research output: Contribution to journalArticle

Marketing
Internet
Internet service providers
Sales
Industry

The Law of Annual Halving

Austin, . N. V. & Malthouse, E. C. 2009 In : Non-Profit Times. 23, p. 14

Research output: Contribution to journalArticle

2008

Improving Direct Marketing Scoring Models Through Model Aggregation

Malthouse, E. C. & Derenthal, K. 2008 In : Journal of Interactive Marketing. 22, p. 51-68

Research output: Contribution to journalArticle

12 Citations

Improving predictive scoring models through model aggregation

Malthouse, E. C. & Derenthal, K. M. Jan 1 2008 In : Journal of Interactive Marketing. 22, 3, p. 51-68 18 p.

Research output: Contribution to journalArticle

Scoring
Nonprofit organization
External factors
Retail
Effect size
2007
15 Citations

Mining for trigger events with survival analysis

Malthouse, E. C. Dec 1 2007 In : Data Mining and Knowledge Discovery. 15, 3, p. 383-402 20 p.

Research output: Contribution to journalArticle

Survival Analysis
Trigger
Mining
Industry
Customers
32 Citations

The effects of media context experiences on advertising effectiveness

Malthouse, E. C., Calder, B. J. & Tamhane, A. Sep 1 2007 In : Journal of Advertising. 36, 3, p. 7-18 12 p.

Research output: Contribution to journalArticle

advertising effectiveness
magazine
Marketing
experience
Advertising effectiveness