Research Output 1989 2017

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2017
1 Citations

A Primer on Using Behavioral Data for Testing Theories in Advertising Research

Liu-Thompkins, Y. & Malthouse, E. C. Jan 2 2017 In : Journal of Advertising. 46, 1, p. 213-225 13 p.

Research output: Contribution to journalArticle

data
Marketing
advertising
Standardization
Testing

Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time

Hoornaert, S., Ballings, M., Malthouse, E. C. & Van den Poel, D. 2017 In : Journal of Product Innovation Management.

Research output: Contribution to journalArticle

Feedback
Distinctiveness
Adaptive boosting
Discriminant analysis
Information retrieval
Interactivity
Testing
Conceptual model

Keypress-based musical preference is both individual and lawful

Livengood, S. L., Sheppard, J. P., Kim, B. W., Malthouse, E. C., Bourne, J. E., Barlow, A. E., Lee, M. J., Marin, V., O'Connor, K. P., Csernansky, J. G., Block, M. P., Blood, A. J. & Breiter, H. C. 2017 In : Frontiers in Neuroscience. 11, MAY, 136

Research output: Contribution to journalArticle

Music
Neurosciences
Art
Reward
Psychometrics

Opportunities for and Pitfalls of Using Big Data in Advertising Research

Malthouse, E. C. & Li, H. Apr 3 2017 In : Journal of Advertising. 46, 2, p. 227-235 9 p.

Research output: Contribution to journalArticle

data
Big data
Conceptual framework
advertising
Marketing
3 Citations

Too good to be true: The role of online reviews’ features in probability to buy

Maslowska, E., Malthouse, E. C. & Bernritter, S. F. 2017 In : International Journal of Advertising. 36, 1, p. 142-163 22 p.

Research output: Contribution to journalArticle

sales
effect
purchase
consumer
probability
2016
4 Citations

Big Data and consumer behavior: imminent opportunities

Hofacker, C. F., Malthouse, E. C. & Sultan, F. Mar 21 2016 In : Journal of Consumer Marketing. 33, 2, p. 89-97 9 p.

Research output: Contribution to journalArticle

Consumer behaviour
Data mining
Experimentation
Deduction
Workforce
Valence
Processing model
Sensitivity analysis
Prospect theory
Dual processing
8 Citations

Evidence that user-generated content that produces engagement increases purchase behaviours

Malthouse, E. C., Calder, B. J., Kim, S. J. & Vandenbosch, M. Mar 23 2016 In : Journal of Marketing Management. 32, 5-6, p. 427-444 18 p.

Research output: Contribution to journalArticle

Reward
Elaboration
7 Citations
Consumer behavior
Television
Marketing
consumption behavior
television
1 Citations

Sounds of music: exploring consumers’ musical engagement

Hollebeek, L. D., Malthouse, E. C. & Block, M. P. 2016 In : Journal of Consumer Marketing. 33, 6, p. 417-427 11 p.

Research output: Contribution to journalArticle

Social identity
Conceptualization
Evaluation
Tactics
Diagnostics
15 Citations

The customer engagement ecosystem

Maslowska, E., Malthouse, E. C. & Collinger, T. Mar 23 2016 In : Journal of Marketing Management. 32, 5-6, p. 469-501 33 p.

Research output: Contribution to journalArticle

Ecosystem
Interaction
Conceptual model
8 Citations

"understanding a fury in your words": The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors

Kim, S. J., Wang, R. J. H., Maslowska, E. & Malthouse, E. C. Jan 12 2016 In : Computers in Human Behavior. 54, p. 511-521 11 p.

Research output: Contribution to journalArticle

Posters
Industry
Marketing
Datasets
Apology

Understanding and overcoming biases in online review systems

Askalidis, G., Kim, S. J. & Malthouse, E. C. Mar 22 2016 In : Decision Support Systems.

Research output: Contribution to journalArticle

Online Systems
Selection Bias
Rating
Selection bias
Social influence
2015
37 Citations

On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Wang, R. J. H., Malthouse, E. C. & Krishnamurthi, L. Jun 1 2015 In : Journal of Retailing. 91, 2, p. 217-234 18 p.

Research output: Contribution to journalArticle

Shopping
Mobile devices
Retailing
13 Citations

Perceptions are relative: An examination of the relationship between relative satisfaction metrics and share of wallet

Keiningham, T. L., Cooil, B., Malthouse, E. C., Buoye, A., Aksoy, L., De Keyser, A. & Larivière, B. Mar 16 2015 In : Journal of Service Management. 26, 1, p. 2-43 42 p.

Research output: Contribution to journalArticle

Managers
methodology
industry
Industry
Predictors
10 Citations

The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior

Kim, S. J., Wang, R. J. H. & Malthouse, E. C. Aug 1 2015 In : Journal of Interactive Marketing. 31, p. 28-41 14 p.

Research output: Contribution to journalArticle

Revenue
Recency
2014
17 Citations

A longitudinal examination of customer commitment and loyalty

Lariviere, B., Keiningham, T. L., Cooil, B., Aksoy, L. & Malthouse, E. C. Mar 2014 In : Journal of Service Management. 25, 1, p. 75-100 26 p.

Research output: Contribution to journalArticle

Segmentation
segmentation
Loyalty
Survey data
Managers
3 Citations

Effects of show windows on female consumers’ shopping behaviour

Jain, V., Takayanagi, M. & Malthouse, E. C. Aug 5 2014 In : Journal of Consumer Marketing. 31, 5, p. 380-390 11 p.

Research output: Contribution to journalArticle

Managers
Factor analysis
Department stores
Organism
3 Citations

The cumulative effect of satisfaction with discrete transactions on share of wallet

Keiningham, T. L., Aksoy, L., Malthouse, E. C., Lariviere, B. & Buoye, A. 2014 In : Journal of Service Management. 25, 3, p. 310-333 24 p.

Research output: Contribution to journalArticle

methodology
Service encounter
Evaluation
Longitudinal data
Rating
2013
104 Citations

Managing customer relationships in the social media era: Introducing the social CRM house

Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E. & Zhang, M. Nov 2013 In : Journal of Interactive Marketing. 27, 4, p. 270-280 11 p.

Research output: Contribution to journalArticle

Employees
Privacy
Marketing strategy
Performance evaluation
1 Citations

The Geometric Law of Annual Halving

Malthouse, E. C. & Raman, K. 2013 In : Journal of Interactive Marketing. 27, 1, p. 28-35 8 p.

Research output: Contribution to journalArticle

Retail
Decay
Learning curve
48 Citations

Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media

Larivière, B., Joosten, H., Malthouse, E. C., van Birgelen, M., Aksoy, P., Kunz, W. H. & Huang, M. H. Jun 2013 In : Journal of Service Management. 24, 3, p. 268-293 26 p.

Research output: Contribution to journalArticle

Fusion
methodology
Conceptualization
Mobile devices
Mobile technology
2012
13 Citations

Focusing on the reader: Engagement trumps satisfaction

Mersey, R. D., Malthouse, E. C. & Calder, B. J. Dec 2012 In : Journalism and Mass Communication Quarterly. 89, 4, p. 695-709 15 p.

Research output: Contribution to journalArticle

satisfaction
readership
news
organizations
research
54 Citations

Media consumption across platforms: Identifying user-defined repertoires

Taneja, H., Webster, J. G., Malthouse, E. C. & Ksiazek, T. B. Sep 2012 In : New Media and Society. 14, 6, p. 951-968 18 p.

Research output: Contribution to journalArticle

user
Factor analysis
Availability
audience
media consumption
54 Citations

Media consumption across platforms: Identifying user-defined repertoires

Taneja, H., Webster, J. G. & Malthouse, E. C. 2012 In : New Media & Society. 14, p. 951-968

Research output: Contribution to journalArticle

user
audience
media consumption
new media
factor analysis
8 Citations

Optimal selection of media vehicles using customer databases

Malthouse, E. C., Qiu, D. & Xu, J. Dec 1 2012 In : Expert Systems with Applications. 39, 17, p. 13035-13045 11 p.

Research output: Contribution to journalArticle

Costs
Marketing
Profitability
Chemical activation
2 Citations

The gap between the vision for marketing and reality

Kotler, P., Calder, B. J., Malthouse, E. C. & Korsten, P. J. Sep 2012 In : MIT Sloan Management Review. 54, 1, p. 13-14 2 p.

Research output: Contribution to journalArticle

Marketing
2011

Engagement and Experiences: Comment on Brodie, Hollenbeek, Juric and Ilic

Malthouse, E. & Calder, B. 2011 In : Journal of Service Research. 14, p. 277-279

Research output: Contribution to journalArticle

2010
4 Citations

Accounting for the long-term effects of a marketing contact

Malthouse, E. C. Jul 2010 In : Expert Systems with Applications. 37, 7, p. 4935-4940 6 p.

Research output: Contribution to journalArticle

Marketing
Data mining
Industry
56 Citations

CRM in data-rich multichannel retailing environments: A review and future research directions

Verhoef, P. C., Venkatesan, R., McAlister, L., Malthouse, E. C., Krafft, M. & Ganesan, S. May 2010 In : Journal of Interactive Marketing. 24, 2, p. 121-137 17 p.

Research output: Contribution to journalArticle

Retail
Literature review
Retailing
13 Citations

Engagement with online media

Mersey, R. D., Malthouse, E. C. & Calder, B. J. 2010 In : Journal of Media Business Studies. 7, 2, p. 39-56 18 p.

Research output: Contribution to journalArticle

news
News
Industry
definition
enterprise
14 Citations

Engagement with Online Media

Mersey, R. D., Malthouse, E. C. & Calder, B. J. 2010 In : Journal of Media Business Studies. 7, p. 37-56

Research output: Contribution to journalArticle

online media
7 Citations

Media Placement versus Advertising Execution

Malthouse, E. C. & Calder, B. J. 2010 In : International Journal of Marketing Research. 52, 2, p. 217-230 14 p.

Research output: Contribution to journalArticle

Placement
Evaluation
45 Citations
news
Testing
consumption
media
media consumption
340 Citations

The impact of new media on customer relationships

Hennig-Thurau, T., Malthouse, E. C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A. & Skiera, B. 2010 In : Journal of Service Research. 13, 3, p. 311-330 20 p.

Research output: Contribution to journalArticle

new media
Industry
New media
customer
Consumer behavior
2009
165 Citations

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Calder, B. J., Malthouse, E. C. & Schaedel, U. Nov 2009 In : Journal of Interactive Marketing. 23, 4, p. 321-331 11 p.

Research output: Contribution to journalArticle

Experiment
Web sites
Experimental study
63 Citations

Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

Blattberg, R. C., Malthouse, E. C. & Neslin, S. A. May 2009 In : Journal of Interactive Marketing. 23, 2, p. 157-168 12 p.

Research output: Contribution to journalArticle

Customer satisfaction
Empirical study
Reward

Engagement with Online Media and Advertising Effectiveness

Calder, B. J., Malthouse, E. C. & Schaedel, U. 2009 In : Journal of Interactive Marketing. 23, p. 321-331

Research output: Contribution to journalArticle

Estimating indirect effects of a marketing contact

Qui, D. & Malthouse, E. C. 2009 In : Expert Systems with Applications. 36, p. 6449-6452

Research output: Contribution to journalArticle

Marketing
5 Citations

Quantifying the indirect effects of a marketing contact

Qiu, D. & Malthouse, E. C. Apr 2009 In : Expert Systems with Applications. 36, 3 PART 2, p. 6446-6452 7 p.

Research output: Contribution to journalArticle

Marketing
Internet
Internet service providers
Sales
Industry

The Law of Annual Halving

Austin, . N. V. & Malthouse, E. C. 2009 In : Non-Profit Times. 23, p. 14

Research output: Contribution to journalArticle

2008

Improving Direct Marketing Scoring Models Through Model Aggregation

Malthouse, E. C. & Derenthal, K. 2008 In : Journal of Interactive Marketing. 22, p. 51-68

Research output: Contribution to journalArticle

Scoring
11 Citations

Improving predictive scoring models through model aggregation

Malthouse, E. C. & Derenthal, K. M. Jun 2008 In : Journal of Interactive Marketing. 22, 3, p. 51-68 18 p.

Research output: Contribution to journalArticle

Scoring
Retail
Effect size
Profit
Prediction
2007

Media Engagement and Integrated Marketing

Malthouse, E. C. & Calder, B. 2007 In : Nikkei Journal of Advertising. p. 3-7

Research output: Contribution to journalArticle

Marketing
15 Citations

Mining for trigger events with survival analysis

Malthouse, E. C. Dec 2007 In : Data Mining and Knowledge Discovery. 15, 3, p. 383-402 20 p.

Research output: Contribution to journalArticle

Industry
Trigger
Customers
Survival analysis
Data mining
28 Citations

The effects of media context experiences on advertising effectiveness

Malthouse, E. C., Calder, B. J. & Tamhane, A. Sep 2007 In : Journal of Advertising. 36, 3, p. 7-18 12 p.

Research output: Contribution to journalArticle

Marketing
advertising effectiveness
media
effect
measurement method
13 Citations

Understanding and using customer loyalty and customer value

Malthouse, E. & Mulhern, F. 2007 In : Journal of Relationship Marketing. 6, 3-4, p. 59-86 28 p.

Research output: Contribution to journalArticle

Loyalty
Maximum likelihood
2006

Customization with Crossed-Basis Subsegmentation

Malthouse, E. C. & Elsner, R. 2006 In : Journal of Database Marketing and Customer Strategy Management. 14, p. 40-50

Research output: Contribution to journalArticle

The Demographics of Newspaper Readership

Malthouse, E. C. & Calder, B. 2006 In : Journal of Media Business Studies. 3, p. 1-18

Research output: Contribution to journalArticle

Readership
Demographics