Research Output 1989 2017

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2016
6 Citations

Brand marketing, big data and social innovation as future research directions for engagement

Calder, B. J., Malthouse, E. C. & Maslowska, E. Mar 23 2016 In : Journal of Marketing Management. 32, 5-6, p. 579-585 7 p.

Research output: Research - peer-reviewComment/debate