Research Output 1989 2017

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Editorial
2010
15 Citations

Looking Back and Looking Forward with Interactive Marketing

Malthouse, E. & Hofacker, C. Aug 2010 In : Journal of Interactive Marketing. 24, 3, p. 181-184 4 p.

Research output: Contribution to journalEditorial

2009
2 Citations

A Closer Look into the Future of Interactive Marketing

Malthouse, E. & Shankar, V. May 2009 In : Journal of Interactive Marketing. 23, 2, p. 105-107 3 p.

Research output: Contribution to journalEditorial

9 Citations

A Peek Into the Future of Interactive Marketing

Shankar, V. & Malthouse, E. C. Feb 2009 In : Journal of Interactive Marketing. 23, 1, p. 1-3 3 p.

Research output: Contribution to journalEditorial

6 Citations

Measuring and Managing Interactive Environments

Malthouse, E. & Shankar, V. Aug 2009 In : Journal of Interactive Marketing. 23, 3, p. 207-208 2 p.

Research output: Contribution to journalEditorial

8 Citations

The Results from the Lifetime Value and Customer Equity Modeling Competition

Malthouse, E. C. Aug 2009 In : Journal of Interactive Marketing. 23, 3, p. 272-275 4 p.

Research output: Contribution to journalEditorial

Modeling
2008
2 Citations

JIM marches on

Shankar, V. & Malthouse, E. Dec 2008 In : Journal of Interactive Marketing. 22, 1, p. 2-3 2 p.

Research output: Contribution to journalEditorial

2007
34 Citations

Editorial: The growth of interactions and dialogs in interactive marketing

Shankar, V. & Malthouse, E. C. Mar 2007 In : Journal of Interactive Marketing. 21, 2, p. 2-4 3 p.

Research output: Contribution to journalEditorial

2006
18 Citations

Moving interactive marketing forward

Shankar, V. & Malthouse, E. C. Dec 2006 In : Journal of Interactive Marketing. 20, 1, p. 2-4 3 p.

Research output: Contribution to journalEditorial