Research Output 1989 2017

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Review article
2005
96 Citations

Can we predict customer lifetime value?

Malthouse, E. C. & Blattberg, R. C. 2005 In : Journal of Interactive Marketing. 19, 1, p. 2-16 15 p.

Research output: Research - peer-reviewReview article

Customer lifetime value
Profit
Profitability
Empirical evaluation
Industry
37 Citations

Managing media and advertising change with integrated marketing

Calder, B. J. & Malthouse, E. C. Dec 2005 In : Journal of Advertising Research. 45, 4, p. 356-361 6 p.

Research output: Research - peer-reviewReview article

Integrated marketing
Advertising and media
marketing
Marketing
contact
2002

Did you hear? Consumers tune in to multimedia marketing

Iacobucci, D., Calder, B. J., Malthouse, E. & Duhachek, A. 2002 In : Marketing Health Services. 22, 2, p. 16-20 5 p.

Research output: Research - peer-reviewReview article