Eric Anderson

  • 908 Citations
19982017
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Personal profile

Research Interests

Include innovation, pricing strategy, new products, retailing and channel management.  His recent research has been conducted with various companies around the world and has impacted both management practice and academic theory.

Education/Academic qualification

Marketing, PhD, Massachusetts Institute of Technology

… → 1995

Engineering Economic Systems, MS, Stanford University

… → 1989

Electrical Engineering, BS, Northwestern University

… → 1988

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1998 2017

  • 908 Citations
  • 30 Article
  • 3 Chapter
  • 2 Review article
6 Citations (Scopus)

Informational rigidities and the stickiness of temporary Sales

Anderson, E., Malin, B. A., Nakamura, E., Simester, D. & Steinsson, J., Oct 1 2017, In : Journal of Monetary Economics. 90, p. 64-83 20 p.

Research output: Contribution to journalArticle

Stickiness
Rigidity
Costs
Retailers
Commodities
4 Citations (Scopus)

Decision stages and asymmetries in regular retail price pass-through

McShane, B., Chen, C., Anderson, E. & Simester, D. I., Jul 1 2016, In : Marketing Science. 35, 4, p. 619-639 21 p.

Research output: Contribution to journalArticle

Wholesale prices
Pass-through
Asymmetry
Retail prices
Price changes
4 Citations (Scopus)

Minimum advertised pricing: Patterns of violation in competitive retail markets

Israeli, A., Anderson, E. & Coughlan, A. T., Jul 1 2016, In : Marketing Science. 35, 4, p. 539-564 26 p.

Research output: Contribution to journalArticle

Violations
Retail market
Pricing
Retailers
Price policy
4 Citations (Scopus)

Harbingers of failure

Anderson, E., Lin, S., Simester, D. & Tucker, C., Jan 1 2015, In : Journal of Marketing Research. 52, 5, p. 580-592 13 p.

Research output: Contribution to journalArticle

Purchase
New products
New product development process
Wisdom
5 Citations (Scopus)

Leveraging product returns to maximize customer equity

Petersen, J. A. & Anderson, E., Jan 30 2015, Handbook of Research on Customer Equity in Marketing. Edward Elgar Publishing Ltd., p. 160-177 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Product returns
Customer equity