Research Output per year
Research Output per year
Personal profile
Research Interests
Professor Anderson's research interests include analytics, retailing, pricing strategy, innovation, new products and channel management. His recent research has been conducted with various companies around the world and has impacted both management practice and academic theory.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Marketing, PhD, Massachusetts Institute of Technology
… → 1995
Engineering Economic Systems, MS, Stanford University
… → 1989
Electrical Engineering, BS, Northwestern University
… → 1988
Research interests keywords
- Consumer Products
- Data Analysis
- Database Marketing
- Direct Marketing
- Distribution Channels
- New Product Development
- Pricing and Price Perception
- Retail Marketing
Fingerprint
Dive into the research topics where Eric Anderson is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Canary Categories
Anderson, E., Chen, C., Israeli, A. & Simester, D., Oct 2024, In: Journal of Marketing Research. 61, 5, p. 872-890 19 p.Research output: Contribution to journal › Article › peer-review
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Measuring Willingness to Pay: A Comparative Method of Valuation
He, S., Anderson, E. T. & Rucker, D. D., May 2024, In: Journal of marketing. 88, 3, p. 50-68 19 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach
Bhan, H. S. & Anderson, E. T., Mar 1 2023, In: Marketing Science. 42, 2, p. 314-335 22 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Conceptualizing and measuring pathways for how object attachment affects willingness to pay (WTP)
He, S. & Anderson, E. T., Jun 2021, In: Current opinion in psychology. 39, p. 121-124 4 p.Research output: Contribution to journal › Review article › peer-review
14 Scopus citations -
Digitization and flexibility: Evidence from the south korean movie market
Yang, J., Anderson, E. T. & Gordon, B. R., Sep 1 2021, In: Marketing Science. 40, 5, p. 821-843 23 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations
Datasets
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Replication data for: Price Stickiness: Empirical Evidence of the Menu Cost Channel
Simester, D. I. (Creator), Anderson, E. T. (Creator) & Jaimovich, N. (Creator), Harvard Dataverse, Jan 23 2015
DOI: 10.7910/dvn/28775, https://dataverse.harvard.edu/citation?persistentId=doi:10.7910/DVN/28775
Dataset
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Replication Data for: "Canary Categories"
Simester, D. I. (Creator), Anderson, E. T. (Creator) & Israeli, A. (Creator), Harvard Dataverse, 2024
DOI: 10.7910/dvn/lskviw, https://dataverse.harvard.edu/citation?persistentId=doi:10.7910/DVN/LSKVIW
Dataset