Eric Anderson

  • 1101 Citations

Research output per year

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Personal profile

Research Interests

Professor Anderson's research interests include analytics, retailing, pricing strategy, innovation, new products and channel management.  His recent research has been conducted with various companies around the world and has impacted both management practice and academic theory.

Education/Academic qualification

Marketing, PhD, Massachusetts Institute of Technology

… → 1995

Engineering Economic Systems, MS, Stanford University

… → 1989

Electrical Engineering, BS, Northwestern University

… → 1988

Research interests

  • Consumer Products
  • Data Analysis
  • Database Marketing
  • Direct Marketing
  • Distribution Channels
  • New Product Development
  • Pricing and Price Perception
  • Retail Marketing

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Research Output

  • 1101 Citations
  • 30 Article
  • 3 Chapter
  • 2 Review article

Informational rigidities and the stickiness of temporary Sales

Anderson, E., Malin, B. A., Nakamura, E., Simester, D. & Steinsson, J., Oct 2017, In : Journal of Monetary Economics. 90, p. 64-83 20 p.

Research output: Contribution to journalArticle

  • 14 Scopus citations

    Decision stages and asymmetries in regular retail price pass-through

    McShane, B. B., Chen, C., Anderson, E. T. & Simester, D. I., Jul 1 2016, In : Marketing Science. 35, 4, p. 619-639 21 p.

    Research output: Contribution to journalArticle

  • 5 Scopus citations

    Minimum advertised pricing: Patterns of violation in competitive retail markets

    Israeli, A., Anderson, E. T. & Coughlan, A. T., Jul 1 2016, In : Marketing Science. 35, 4, p. 539-564 26 p.

    Research output: Contribution to journalArticle

  • 9 Scopus citations

    Harbingers of failure

    Anderson, E., Lin, S., Simester, D. & Tucker, C., Oct 2015, In : Journal of Marketing Research. 52, 5, p. 580-592 13 p.

    Research output: Contribution to journalArticle

  • 7 Scopus citations

    Leveraging product returns to maximize customer equity

    Petersen, J. A. & Anderson, E. T., Jan 30 2015, Handbook of Research on Customer Equity in Marketing. Edward Elgar Publishing Ltd., p. 160-177 18 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    5 Scopus citations