Eric Anderson

  • Source: Scopus
19982021

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Personal profile

Research Interests

Professor Anderson's research interests include analytics, retailing, pricing strategy, innovation, new products and channel management.  His recent research has been conducted with various companies around the world and has impacted both management practice and academic theory.

Education/Academic qualification

Marketing, PhD, Massachusetts Institute of Technology

… → 1995

Engineering Economic Systems, MS, Stanford University

… → 1989

Electrical Engineering, BS, Northwestern University

… → 1988

Research interests

  • Consumer Products
  • Data Analysis
  • Database Marketing
  • Direct Marketing
  • Distribution Channels
  • New Product Development
  • Pricing and Price Perception
  • Retail Marketing

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