Eric Leininger

  • Source: Scopus
20082008

Research activity per year

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Personal profile

Education/Academic qualification

Marketing, Organization Strategy, Analytics, MBA, University of Michigan

… → 1981

History, MA, University of Virginia

… → 1977

American Civilization, BA, University of Pennsylvania

… → 1975

Research interests

  • International marketing
  • Marketing research
  • Marketing strategy
  • Measurement techniques
  • New product development
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