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Eric Leininger

Adjunct Professor, Executive Education

Phone+1 847 491 3522
Emaile-leininger@kellogg.northwestern.edu

Source: Scopus

Research activity per year

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Personal profile

Education/Academic qualification

Marketing, Organization Strategy, Analytics, MBA, University of Michigan

… → 1981

History, MA, University of Virginia

… → 1977

American Civilization, BA, University of Pennsylvania

… → 1975

Research interests

International marketing
Marketing research
Marketing strategy
Measurement techniques
New product development

5 Citations
1 Article

Customers at the core
Schieffer, R. & Leininger, E., Jan 1 2008, In: Marketing Management. 17, 1, p. 30-37 8 p.
Research output: Contribution to journal › Article › peer-review

5 Scopus citations

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