Florian Zettelmeyer

Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
1993 …2022

Research activity per year

Personal profile

Research Interests

Professor Zettelmeyer specializes in evaluating the effects of information technology and big data on firms. More generally, his work addresses how the information consumers have about firms and the information firms have about consumers affect firm behavior. Professor Zettelmeyer has extensively studied the auto industry as a laboratory to understand the effects of customer information, investigating the effect of the Internet, the passthrough and effectiveness of promotions, and what consumers' online journeys predict about their purchase behavior. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth

Education/Academic qualification

Management Science, Marketing, PhD, Massachusetts Institute of Technology

… → 1996

Economics, MSc, University of Warwick

… → 1991

Vordiplom, Business Engineering, 1986-1990, University of Karlsruhe, Germany

… → 1990

Research interests keywords

  • Data analytics

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Collaborations and top research areas from the last five years

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