Florian Zettelmeyer

  • 1187 Citations
1993 …2019
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Personal profile

Research Interests

Marketing Analytics, Big Data, marketing implications of consumer search and uncertainty, industrial organization, pricing, Internet, environmental economics.

Education/Academic qualification

Management Science, Marketing, PhD, Massachusetts Institute of Technology

… → 1996

Economics, MSc, University of Warwick, UK

… → 1991

Vordiplom, Business Engineering, University of Karlsruhe, Germany

… → 1990

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Research Output 1993 2019

  • 1187 Citations
  • 20 Article
  • 5 Working paper
  • 1 Chapter
  • 1 Review article

A comparison of approaches to advertising measurement: Evidence from big field experiments at facebook

Gordon, B. R., Zettelmeyer, F., Bhargava, N. & Chapsky, D., Mar 1 2019, In : Marketing Science. 38, 2, p. 193-205 13 p.

Research output: Contribution to journalArticle

Field experiment
Randomized controlled trial
Causal effect
3 Citations (Scopus)

Repairing the damage: The effect of price knowledge and gender on auto repair price quotes

Busse, M., Israeli, A. & Zettelmeyer, F., Feb 1 2017, In : Journal of Marketing Research. 54, 1, p. 75-95 21 p.

Research output: Contribution to journalArticle

Price knowledge
Market price
Field experiment
Gold standard
2 Citations (Scopus)

Who is exposed to gas prices? How gasoline prices affect automobile manufacturers and dealerships

Busse, M., Knittel, C. R., Silva-Risso, J. & Zettelmeyer, F., Mar 1 2016, In : Quantitative Marketing and Economics. 14, 1, p. 41-95 55 p.

Research output: Contribution to journalArticle

Gasoline prices
Equilibrium price
Consumer response
14 Citations (Scopus)

Information disclosure as a matching mechanism: Theory and evidence from a field experiment

Tadelis, S. & Zettelmeyer, F., Jan 1 2015, In : American Economic Review. 105, 2, p. 886-905 20 p.

Research output: Contribution to journalArticle

Field experiment
Information disclosure