Florian Zettelmeyer

  • 1227 Citations
1993 …2019
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Personal profile

Research Interests

Professor Zettelmeyer specializes in evaluating the effects of information technology and big data on firms. More generally, his work addresses how the information consumers have about firms and the information firms have about consumers affect firm behavior. Professor Zettelmeyer has extensively studied the auto industry as a laboratory to understand the effects of customer information, investigating the effect of the Internet, the passthrough and effectiveness of promotions, and what consumers' online journeys predict about their purchase behavior. 

Education/Academic qualification

Management Science, Marketing, PhD, Massachusetts Institute of Technology

… → 1996

Economics, MSc, University of Warwick, UK

… → 1991

Vordiplom, Business Engineering, University of Karlsruhe, Germany

… → 1990

Research interests

  • Data analytics

Fingerprint Dive into the research topics where Florian Zettelmeyer is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 12 Similar Profiles
World Wide Web Business & Economics
Car Business & Economics
Automobile Business & Economics
Retailing Business & Economics
Field experiment Business & Economics
Retailers Business & Economics
Industry Business & Economics
Facebook Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1993 2019

  • 1227 Citations
  • 20 Article
  • 5 Working paper
  • 1 Chapter
  • 1 Review article
2 Citations (Scopus)

A comparison of approaches to advertising measurement: Evidence from big field experiments at facebook

Gordon, B. R., Zettelmeyer, F., Bhargava, N. & Chapsky, D., Mar 1 2019, In : Marketing Science. 38, 2, p. 193-205 13 p.

Research output: Contribution to journalArticle

Field experiment
Randomized controlled trial
Causal effect
4 Citations (Scopus)

Repairing the damage: The effect of price knowledge and gender on auto repair price quotes

Busse, M. R., Israeli, A. & Zettelmeyer, F., Feb 2017, In : Journal of Marketing Research. 54, 1, p. 75-95 21 p.

Research output: Contribution to journalArticle

Price knowledge
Market price
Field experiment
Gold standard
2 Citations (Scopus)

Who is exposed to gas prices? How gasoline prices affect automobile manufacturers and dealerships

Busse, M. R., Knittel, C. R., Silva-Risso, J. & Zettelmeyer, F., Mar 1 2016, In : Quantitative Marketing and Economics. 14, 1, p. 41-95 55 p.

Research output: Contribution to journalArticle

Gasoline prices
Equilibrium price
Consumer response
18 Citations (Scopus)

Information disclosure as a matching mechanism: Theory and evidence from a field experiment

Tadelis, S. & Zettelmeyer, F., Jan 1 2015, In : American Economic Review. 105, 2, p. 886-905 20 p.

Research output: Contribution to journalArticle

Field experiment
Information disclosure