Florian Zettelmeyer

  • 1300 Citations
1993 …2019

Research output per year

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Personal profile

Research Interests

Professor Zettelmeyer specializes in evaluating the effects of information technology and big data on firms. More generally, his work addresses how the information consumers have about firms and the information firms have about consumers affect firm behavior. Professor Zettelmeyer has extensively studied the auto industry as a laboratory to understand the effects of customer information, investigating the effect of the Internet, the passthrough and effectiveness of promotions, and what consumers' online journeys predict about their purchase behavior. 

Education/Academic qualification

Management Science, Marketing, PhD, Massachusetts Institute of Technology

… → 1996

Economics, MSc, University of Warwick

… → 1991

Vordiplom, Business Engineering, University of Karlsruhe, Germany

… → 1990

Research interests

  • Data analytics

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Research Output

  • 1300 Citations
  • 20 Article
  • 5 Working paper
  • 1 Chapter
  • 1 Review article

A comparison of approaches to advertising measurement: Evidence from big field experiments at facebook

Gordon, B. R., Zettelmeyer, F., Bhargava, N. & Chapsky, D., Mar 1 2019, In : Marketing Science. 38, 2, p. 193-205 13 p.

Research output: Contribution to journalArticle

  • 14 Scopus citations

    Repairing the damage: The effect of price knowledge and gender on auto repair price quotes

    Busse, M. R., Israeli, A. & Zettelmeyer, F., Feb 2017, In : Journal of Marketing Research. 54, 1, p. 75-95 21 p.

    Research output: Contribution to journalArticle

  • 7 Scopus citations
  • Who is exposed to gas prices? How gasoline prices affect automobile manufacturers and dealerships

    Busse, M. R., Knittel, C. R., Silva-Risso, J. & Zettelmeyer, F., Mar 1 2016, In : Quantitative Marketing and Economics. 14, 1, p. 41-95 55 p.

    Research output: Contribution to journalArticle

  • 3 Scopus citations

    Information disclosure as a matching mechanism: Theory and evidence from a field experiment

    Tadelis, S. & Zettelmeyer, F., Feb 1 2015, In : American Economic Review. 105, 2, p. 886-905 20 p.

    Research output: Contribution to journalArticle

  • 24 Scopus citations