Florian Zettelmeyer

  • 1312 Citations
1993 …2019

Research output per year

If you made any changes in Pure these will be visible here soon.

Research Output

  • 1312 Citations
  • 20 Article
  • 5 Working paper
  • 1 Chapter
  • 1 Review article
Filter
Article
2019

A comparison of approaches to advertising measurement: Evidence from big field experiments at facebook

Gordon, B. R., Zettelmeyer, F., Bhargava, N. & Chapsky, D., Mar 1 2019, In : Marketing Science. 38, 2, p. 193-205 13 p.

Research output: Contribution to journalArticle

15 Scopus citations
2017

Repairing the damage: The effect of price knowledge and gender on auto repair price quotes

Busse, M. R., Israeli, A. & Zettelmeyer, F., Feb 2017, In : Journal of Marketing Research. 54, 1, p. 75-95 21 p.

Research output: Contribution to journalArticle

7 Scopus citations
2016

Who is exposed to gas prices? How gasoline prices affect automobile manufacturers and dealerships

Busse, M. R., Knittel, C. R., Silva-Risso, J. & Zettelmeyer, F., Mar 1 2016, In : Quantitative Marketing and Economics. 14, 1, p. 41-95 55 p.

Research output: Contribution to journalArticle

3 Scopus citations
2015

Information disclosure as a matching mechanism: Theory and evidence from a field experiment

Tadelis, S. & Zettelmeyer, F., Feb 1 2015, In : American Economic Review. 105, 2, p. 886-905 20 p.

Research output: Contribution to journalArticle

24 Scopus citations
2013

Are consumers myopic? Evidence from new and used car purchases

Busse, M. R., Knittel, C. R. & Zettelmeyer, F., Feb 1 2013, In : American Economic Review. 103, 1, p. 220-256 37 p.

Research output: Contribution to journalArticle

153 Scopus citations
2011

What matters in a price negotiation: Evidence from the U.S. auto retailing industry

Morton, F. S., Silva-Risso, J. & Zettelmeyer, F., Dec 1 2011, In : Quantitative Marketing and Economics. 9, 4, p. 365-402 38 p.

Research output: Contribution to journalArticle

14 Scopus citations
2010

"The best price you'll ever get": The 2005 employee discount pricing promotions in the U.S. automobile industry

Busse, M. R., Simester, D. I. & Zettelmeyer, F., May 13 2010, In : Marketing Science. 29, 2, p. 268-290 23 p.

Research output: Contribution to journalArticle

27 Scopus citations
2009

Comparative advertising and in-store displays

Shaffer, G. & Zettelmeyer, F., Nov 1 2009, In : Marketing Science. 28, 6, p. 1144-1156 13 p.

Research output: Contribution to journalArticle

11 Scopus citations

Contingent response to self-customization procedures: Implications for decision satisfaction and choice

Ana, V., Dhar, R. & Zettelmeyer, F., Dec 1 2009, In : Journal of Marketing Research. 46, 6, p. 754-763 10 p.

Research output: Contribution to journalArticle

62 Scopus citations
2006

$1,000 cash back: The pass-through of auto manufacturer promotions

Busse, M., Silva-Risso, J. & Zettelmeyer, F., Sep 1 2006, In : American Economic Review. 96, 4, p. 1253-1270 18 p.

Research output: Contribution to journalArticle

101 Scopus citations

How the internet lowers prices: Evidence from matched survey and automobile transaction data

Zettelmeyer, F., Morton, F. S. & Silva-Risso, J., May 2006, In : Journal of Marketing Research. 43, 2, p. 168-181 14 p.

Research output: Contribution to journalArticle

109 Scopus citations
2004

Advertising in a distribution channel

Shaffer, G. & Zettelmeyer, F., Sep 1 2004, In : Marketing Science. 23, 4, p. 619-628+630

Research output: Contribution to journalArticle

53 Scopus citations

The strategic positioning of store brands in retailer-manufacturer negotiations

Scott Morton, F. & Zettelmeyer, F., Mar 1 2004, In : Review of Industrial Organization. 24, 2, p. 161-194 34 p.

Research output: Contribution to journalArticle

138 Scopus citations
2003
2001

Internet car retailing

Morton, F. S., Zettelmeyer, F. & Silva-Risso, J., Dec 1 2001, In : Journal of Industrial Economics. 49, 4, p. 501-519 19 p.

Research output: Contribution to journalArticle

159 Scopus citations
2000
155 Scopus citations
1999

Brand Equity, Consumer Learning and Choice

Erdem, T., Swait, J., Broniarczyk, S., Chakravarti, D., Kapferer, J. N., Keane, M., Roberts, J., Steenkamp, J. B. E. M. & Zettelmeyer, F., Jan 1 1999, In : Marketing Letters. 10, 3, p. 301-318 18 p.

Research output: Contribution to journalArticle

59 Scopus citations
1997

Metrics to evaluate R,D&E

Hauser, J. R. & Zettelmeyer, F., Jan 1 1997, In : Research Technology Management. 40, 4, p. 32-38 7 p.

Research output: Contribution to journalArticle

83 Scopus citations

The role of inference in context effects: Inferring what you want from what is available

Prelec, D., Wernerfelt, B. & Zettelmeyer, F., Jun 1 1997, In : Journal of Consumer Research. 24, 1, p. 118-125 8 p.

Research output: Contribution to journalArticle

79 Scopus citations
1993

Testing Alternative Models of New Product Diffusion

Zettelmeyer, F. & Stoneman, P., 1993, In : Economics of Innovation and New Technology. 2, p. 283-308

Research output: Contribution to journalArticle

13 Scopus citations