Francis J Mulhern

  • 549 Citations
1990 …2018

Research output per year

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Personal profile

Research Interests

The economics of marketing, the impact of new media technologies on marketing communications and the measurement of advertising and promotion effects, particularly in retail environments.

Education/Academic qualification

Marketing, PhD, University of Texas at Austin

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Grants

Research Output

  • 549 Citations
  • 15 Article
  • 5 Entry for encyclopedia/dictionary
  • 3 Chapter
  • 1 Review article

Critical revolutions

Mulhern, F., Mar 1 2018, In : New Left Review. 110, p. 39-54 16 p.

Research output: Contribution to journalReview article

A quantitative relationship between signal detection in attention and approach/avoidance behavior

Viswanathan, V., Sheppard, J. P., Kim, B. W., Plantz, C. L., Ying, H., Lee, M. J., Raman, K., Mulhern, F. J., Block, M. P., Calder, B., Lee, S., Mortensen, D. T., Blood, A. J. & Breiter, H. C., Feb 21 2017, In : Frontiers in Psychology. 8, FEB, 122.

Research output: Contribution to journalArticle

  • 2 Scopus citations

    Big Data and the Digital Transformation in Advertising

    Mulhern, F. J., 2016, The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era . Brown, R. E., Jones, V. K. & Wang, M. (eds.). Santa Barbara, CA: Praeger, p. 95-110 16 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Age-related striatal BOLD changes without changes in behavioral loss aversion

    Viswanathan, V., Lee, S., Gilman, J. M., Kim, B. W., Lee, N., Chamberlain, L., Livengood, S. L., Raman, K., Lee, M. J., Kuster, J., Stern, D. B., Calder, B., Mulhern, F. J., Blood, A. J. & Breiter, H. C., Apr 30 2015, In : Frontiers in Human Neuroscience. 9, APR, p. 1-12 12 p., 176.

    Research output: Contribution to journalArticle

  • 3 Scopus citations
  • 15 Scopus citations