Grants per year
Personal profile
Research Interests
The economics of marketing, the impact of new media technologies on marketing communications and the measurement of advertising and promotion effects, particularly in retail environments.
Education/Academic qualification
Marketing, PhD, University of Texas at Austin
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Dive into the research topics where Francis J Mulhern is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Grants
- 2 Finished
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Medill Curriculum Enrichment
Lavine, J. (PD/PI), Doppelt, J. C. (Co-PD/PI), Gordon, R. (Co-PD/PI), Mulhern, F. J. (Co-PD/PI), Doppelt, J. C. (Co-Investigator) & Mulhern, F. J. (Co-Investigator)
Carnegie Corporation of New York
9/1/08 → 12/31/12
Project: Research project
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Development of a Master's Degree Program in Religion, Spirituality and Ethics Reporting
Castro, J. E. (PD/PI), Ghiglione, L. (PD/PI), Mulhern, F. J. (PD/PI) & LaMay, C. L. (Co-PD/PI)
5/1/02 → 12/31/09
Project: Research project
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The power of synergy to reinvent IMC education
Kerr, G., Mulhern, F., Viswanathan, V., Kitchen, P., Zabkar, V., Lings, I. & Kliatchko, J., 2024, In: Journal of Marketing Communications. 30, 2, p. 188-200 13 p.Research output: Contribution to journal › Article › peer-review
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Thirty years and “I'm still Lovin’ it!”: brand perceptions of McDonald's among generation Y and generation Z consumers in China
Zhang, B., Mulhern, F. J., Wu, Y., Xu, M., Wang, W. & Gao, L., Apr 2022, In: Asia Pacific Journal of Marketing and Logistics. 34, 5, p. 906-921 16 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
Critical revolutions
Mulhern, F., Mar 1 2018, In: New Left Review. 110, p. 39-54 16 p.Research output: Contribution to journal › Review article › peer-review
3 Scopus citations -
A quantitative relationship between signal detection in attention and approach/avoidance behavior
Viswanathan, V., Sheppard, J. P., Kim, B. W., Plantz, C. L., Ying, H., Lee, M. J., Raman, K., Mulhern, F. J., Block, M. P., Calder, B., Lee, S., Mortensen, D. T., Blood, A. J. & Breiter, H. C., Feb 21 2017, In: Frontiers in Psychology. 8, FEB, 122.Research output: Contribution to journal › Article › peer-review
Open Access7 Scopus citations -
Big Data and the Digital Transformation in Advertising
Mulhern, F. J., 2016, The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era . Brown, R. E., Jones, V. K. & Wang, M. (eds.). Santa Barbara, CA: Praeger, p. 95-110 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter