George Anghelcev

  • 79 Citations

Research output per year

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Personal profile

Research Interests

Professor Anghelcev's recent publications have taken up such topics as anti-drinking-and-driving advertising, perceptions of climate change, predictors of media multitasking and the role of attention in advertising effectiveness.

Education/Academic qualification

Sociology, MA, Babes-Bolyai University

Sociology, BA, Babes-Bolyai University

Mass Communication, PhD, University of Minnesota Twin Cities

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  • Research Output

    • 79 Citations
    • 12 Article
  • The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness

    Wen, J. T., Sar, S. & Anghelcev, G., Jan 2 2017, In : Journal of Current Issues and Research in Advertising. 38, 1, p. 31-43 13 p.

    Research output: Contribution to journalArticle

  • 2 Scopus citations

    A ZMET-based analysis of perceptions of climate change among young south koreans: Implications for social marketing communication

    Anghelcev, G., Chung, M. Y., Sar, S. & Duff, B. R. L., Jan 5 2015, In : Journal of Social Marketing. 5, 1, p. 56-82 27 p.

    Research output: Contribution to journalArticle

  • 8 Scopus citations
  • 8 Scopus citations