George Anghelcev

  • 66 Citations
20062020
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Personal profile

Education/Academic qualification

Sociology, MA, Babes-Bolyai University

Sociology, BA, Babes-Bolyai University

Mass Communication, PhD, University of Minnesota, Minneapolis, MN

Fingerprint Dive into the research topics where George Anghelcev is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 6 Similar Profiles
Marketing Engineering & Materials Science
mood Social Sciences
Communication Engineering & Materials Science
Health Engineering & Materials Science
Public health Engineering & Materials Science
journalism Social Sciences
Websites Engineering & Materials Science
Alcohols Engineering & Materials Science

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Grants 2016 2020

news
communicator
presidential election
management
integrity

Research Output 2006 2019

  • 66 Citations
  • 11 Article
journalism
communication
Communication
learning method
learning
1 Citation (Scopus)

The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness

Wen, J. T., Sar, S. & Anghelcev, G., Jan 2 2017, In : Journal of Current Issues and Research in Advertising. 38, 1, p. 31-43 13 p.

Research output: Contribution to journalArticle

Mood
Advertising effectiveness
Interaction effects
Elaboration
Purchase intention
5 Citations (Scopus)

A ZMET-based analysis of perceptions of climate change among young south koreans: Implications for social marketing communication

Anghelcev, G., Chung, M. Y., Sar, S. & Duff, B. R. L., Jan 5 2015, In : Journal of Social Marketing. 5, 1, p. 56-82 27 p.

Research output: Contribution to journalArticle

Social marketing
Climate change
Marketing communications
Emotion
Psychological
6 Citations (Scopus)
mood
Alcohols
alcohol
Marketing
Processing
4 Citations (Scopus)

Unintended effects of incentivizing consumers to recommend a favorite brand

Anghelcev, G., Jan 1 2015, In : Journal of Marketing Communications. 21, 3, p. 210-223 14 p.

Research output: Contribution to journalArticle

Incentives
Reward
Willingness
Purchase
Consumer response