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George Anghelcev

  • 79 Citations
20062020

Research output per year

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Personal profile

Research Interests

Professor Anghelcev's recent publications have taken up such topics as anti-drinking-and-driving advertising, perceptions of climate change, predictors of media multitasking and the role of attention in advertising effectiveness.

Education/Academic qualification

Sociology, MA, Babes-Bolyai University

Sociology, BA, Babes-Bolyai University

Mass Communication, PhD, University of Minnesota Twin Cities

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Grants

Fake News Call Management and Research

Anghelcev, G.

Pennsylvania State University

2/1/19 → 8/31/20

Project: Research project

    • Qatari adolescents: How do they use digital technologies for health information and health monitoring?

    Anghelcev, G. & Wartella, E. A.

    Qatar National Research Fund

    11/1/16 → 5/1/18

    Project: Research project

    • Research Output

    • 79 Citations
    • 12 Article

    Exploring the Effects of Compliance/Non-Compliance Message Framing, Desirability of End States, and Brand Zealotry on Consumers’ Responses to Wearables Advertising

    Wang, R., Huang, Y. & Anghelcev, G., 2020, (Accepted/In press) In : Journal of Promotion Management.

    Research output: Contribution to journal › Article

    • Employing Perceptual-Learning Research in Journalism and Communication: Immediate and delayed effects of a perceptual-learning module on AP editing accuracy

    Martin, J. D., Naqvi, S. S. & Anghelcev, G., Jul 27 2019, In : Journalism Studies. 20, 10, p. 1491-1509 19 p.

    Research output: Contribution to journal › Article

    • The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness

    Wen, J. T., Sar, S. & Anghelcev, G., Jan 2 2017, In : Journal of Current Issues and Research in Advertising. 38, 1, p. 31-43 13 p.

    Research output: Contribution to journal › Article

    • 2 Scopus citations

    A ZMET-based analysis of perceptions of climate change among young south koreans: Implications for social marketing communication

    Anghelcev, G., Chung, M. Y., Sar, S. & Duff, B. R. L., Jan 5 2015, In : Journal of Social Marketing. 5, 1, p. 56-82 27 p.

    Research output: Contribution to journal › Article

    • 8 Scopus citations

    Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements: A global versus local processing explanation

    Sar, S. & Anghelcev, G., Jan 1 2015, In : International Journal of Advertising. 34, 3, p. 421-446 26 p.

    Research output: Contribution to journal › Article

    • 8 Scopus citations