George Anghelcev

  • 68 Citations
20062020

Research output per year

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Research Output

  • 68 Citations
  • 11 Article
2019
2017

The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness

Wen, J. T., Sar, S. & Anghelcev, G., Jan 2 2017, In : Journal of Current Issues and Research in Advertising. 38, 1, p. 31-43 13 p.

Research output: Contribution to journalArticle

1 Scopus citations
2015

A ZMET-based analysis of perceptions of climate change among young south koreans: Implications for social marketing communication

Anghelcev, G., Chung, M. Y., Sar, S. & Duff, B. R. L., Jan 5 2015, In : Journal of Social Marketing. 5, 1, p. 56-82 27 p.

Research output: Contribution to journalArticle

6 Scopus citations
6 Scopus citations

Unintended effects of incentivizing consumers to recommend a favorite brand

Anghelcev, G., Jan 1 2015, In : Journal of Marketing Communications. 21, 3, p. 210-223 14 p.

Research output: Contribution to journalArticle

4 Scopus citations
2014
8 Scopus citations
2013
9 Scopus citations
2011

If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations

Sar, S., Duff, B. R. L. & Anghelcev, G., Jun 1 2011, In : Psychology and Marketing. 28, 6, p. 561-583 23 p.

Research output: Contribution to journalArticle

8 Scopus citations
11 Scopus citations
2007

Translating user control availability into perception: the moderating role of prior experience

Southwell, B. G., Anghelcev, G., Himelboim, I. & Jones, J., Jan 1 2007, In : Computers in Human Behavior. 23, 1, p. 554-563 10 p.

Research output: Contribution to journalArticle

6 Scopus citations
2006

What if a web site can talk? Exploring the persuasive effects of web-based anthropomorphic agents

Nan, X., Anghelcev, G., Myers, J. R., Sar, S. & Faber, R., Jan 1 2006, In : Journalism and Mass Communication Quarterly. 83, 3, p. 615-631 17 p.

Research output: Contribution to journalArticle

9 Scopus citations