George Anghelcev

  • 67 Citations
20062020
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Research Output 2006 2019

  • 67 Citations
  • 11 Article
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Article
2019
journalism
communication
Communication
learning method
learning
2017
1 Citation (Scopus)

The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness

Wen, J. T., Sar, S. & Anghelcev, G., Jan 2 2017, In : Journal of Current Issues and Research in Advertising. 38, 1, p. 31-43 13 p.

Research output: Contribution to journalArticle

Mood
Advertising effectiveness
Interaction effects
Elaboration
Purchase intention
2015
5 Citations (Scopus)

A ZMET-based analysis of perceptions of climate change among young south koreans: Implications for social marketing communication

Anghelcev, G., Chung, M. Y., Sar, S. & Duff, B. R. L., Jan 5 2015, In : Journal of Social Marketing. 5, 1, p. 56-82 27 p.

Research output: Contribution to journalArticle

Social marketing
Climate change
Marketing communications
Emotion
Psychological
6 Citations (Scopus)
mood
Alcohols
alcohol
Marketing
Processing
4 Citations (Scopus)

Unintended effects of incentivizing consumers to recommend a favorite brand

Anghelcev, G., Jan 1 2015, In : Journal of Marketing Communications. 21, 3, p. 210-223 14 p.

Research output: Contribution to journalArticle

Incentives
Reward
Willingness
Purchase
Consumer response
2014
8 Citations (Scopus)
Marketing
Recycling
Communication
Experiments
Health
2013
9 Citations (Scopus)
Public health
Marketing
Health
Crime
Health risks
2011
8 Citations (Scopus)

If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations

Sar, S., Duff, B. R. L. & Anghelcev, G., Jun 1 2011, In : Psychology and Marketing. 28, 6, p. 561-583 23 p.

Research output: Contribution to journalArticle

Mood
Evaluation
Brand extensions
Experiment
Elaboration
11 Citations (Scopus)
mood
Health
health
communication research
Communication
2007
6 Citations (Scopus)

Translating user control availability into perception: the moderating role of prior experience

Southwell, B. G., Anghelcev, G., Himelboim, I. & Jones, J., Jan 1 2007, In : Computers in Human Behavior. 23, 1, p. 554-563 10 p.

Research output: Contribution to journalArticle

Availability
Internet
Videocassette recorders
Students
Prior Experience
2006
9 Citations (Scopus)

What if a web site can talk? Exploring the persuasive effects of web-based anthropomorphic agents

Nan, X., Anghelcev, G., Myers, J. R., Sar, S. & Faber, R., Jan 1 2006, In : Journalism and Mass Communication Quarterly. 83, 3, p. 615-631 17 p.

Research output: Contribution to journalArticle

Websites
credibility
experiment
Experiments