Research Output per year
Personal profile
Research Interests
Professor Carpenter focuses on understanding how firms succeed with consumers. He examines how firms that face serious challenges enjoy renewed success by transforming their culture to focus more on customers.
Education/Academic qualification
Business, MPhil, Columbia University
… → 1983
Business, PhD, Columbia University
… → 1983
Business, MBA, Columbia University
… → 1980
Economics and Mathematics, BA, Ohio Wesleyan University
… → 1978
Research interests
- Brand management
- Consumer behavior
- Consumer products
- Marketing management
- Marketing strategy
- New product development
- Strategy
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
The promise of targeted innovation
Corstjens, M., Carpenter, G. S. & Hasan, T. M., Dec 2019, In : MIT Sloan Management Review. 60, 2, p. 39-44 6 p.Research output: Contribution to journal › Article
Status Games: Market driving through social influence in the U.S. Wine industry
Humphreys, A. & Carpenter, G., Sep 1 2018, In : Journal of marketing. 82, 5, p. 141-159 19 p.Research output: Contribution to journal › Article
10
Scopus
citations
Theory + practice in marketing
Lehmann, D. R. & Carpenter, G., Dec 1 2016, In : International Journal of Research in Marketing. 33, 4, p. 709-710 2 p.Research output: Contribution to journal › Editorial
The New CMO: Leading Change From The Outside In And Inside Out
Carpenter, G. S., Apr 20 2015, In : Forbes.Research output: Contribution to journal › Article
A Turnaround Is a Lot Like Baking a Cake
Carpenter, G. S., Gebhardt, G. F. & Jr., J. F. S., Mar 21 2014, In : Business Week.Research output: Contribution to journal › Article