Research Output per year
Research Output per year
Personal profile
Research Interests
Professor Carpenter focuses on understanding how firms succeed with consumers. He examines how firms that face serious challenges enjoy renewed success by transforming their culture to focus more on customers.
Education/Academic qualification
Business, MPhil, Columbia University
… → 1983
Business, PhD, Columbia University
… → 1983
Business, MBA, Columbia University
… → 1980
Economics and Mathematics, BA, Ohio Wesleyan University
… → 1978
Research interests
- Brand management
- Consumer behavior
- Consumer products
- Marketing management
- Marketing strategy
- New product development
- Strategy
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Research Output
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Disgusted and afraid: Consumer choices under the threat of contagious disease
Galoni, C., Carpenter, G. S. & Hayagreeva, R. A. O., Oct 1 2020, In: Journal of Consumer Research. 47, 3, p. 373-392 20 p.Research output: Contribution to journal › Article › peer-review
Open Access8 Scopus citations -
The past, present, and future of marketing strategy
Sozuer, S., Carpenter, G. S., Kopalle, P. K., McAlister, L. M. & Lehmann, D. R., Sep 1 2020, In: Marketing Letters. 31, 2-3, p. 163-174 12 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
The promise of targeted innovation
Corstjens, M., Carpenter, G. S. & Hasan, T. M., Dec 2019, In: MIT Sloan Management Review. 60, 2, p. 39-44 6 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Status Games: Market driving through social influence in the U.S. Wine industry
Humphreys, A. & Carpenter, G. S., Sep 2018, In: Journal of marketing. 82, 5, p. 141-159 19 p.Research output: Contribution to journal › Article › peer-review
29 Scopus citations -
Theory + practice in marketing
Lehmann, D. R. & Carpenter, G. S., Dec 1 2016, In: International Journal of Research in Marketing. 33, 4, p. 709-710 2 p.Research output: Contribution to journal › Editorial › peer-review