Research Output per year
Research Output per year
Personal profile
Research Interests
Professor Carpenter focuses on understanding how firms succeed with consumers. He examines how firms that face serious challenges enjoy renewed success by transforming their culture to focus more on customers.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Business, MPhil, Columbia University
… → 1983
Business, PhD, Columbia University
… → 1983
Business, MBA, Columbia University
… → 1980
Economics and Mathematics, BA, Ohio Wesleyan University
… → 1978
Research interests keywords
- Brand management
- Consumer behavior
- Consumer products
- Marketing management
- Marketing strategy
- New product development
- Strategy
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Market driving, market driven, or both? toward a concept of dual market orientation
Carpenter, G. S., Aug 2023, In: Industrial Marketing Management. 113, p. 357-359 3 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
IF IT’S FAMOUS, IT MUST BE GOOD: The social construction of brand value in the US wine market
Carpenter, G. S. & Humphreys, A., Jan 1 2022, The Routledge Handbook of Wine and Culture. Taylor and Francis, p. 372-381 10 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
2 Scopus citations -
Legitimately luxurious: Creating authentic luxury brands
Goldstein, G. A. & Carpenter, G. S., Sep 1 2022, In: Business Horizons. 65, 5, p. 631-642 12 p.Research output: Contribution to journal › Article › peer-review
12 Scopus citations -
Legendary luxury brands: inventing the future by reaching to the past
Carpenter, G. S. & Barlier, X., 2021, (Accepted/In press) In: AMS Review.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Disgusted and afraid: Consumer choices under the threat of contagious disease
Galoni, C., Carpenter, G. S. & Hayagreeva, R. A. O., Oct 1 2020, In: Journal of Consumer Research. 47, 3, p. 373-392 20 p.Research output: Contribution to journal › Article › peer-review
140 Scopus citations