• Source: Scopus
1985 …2021

Research activity per year

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Personal profile

Research Interests

Professor Carpenter focuses on understanding how firms succeed with consumers. He examines how firms that face serious challenges enjoy renewed success by transforming their culture to focus more on customers. 

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Business, MPhil, Columbia University

… → 1983

Business, PhD, Columbia University

… → 1983

Business, MBA, Columbia University

… → 1980

Economics and Mathematics, BA, Ohio Wesleyan University

… → 1978

Research interests

  • Brand management
  • Consumer behavior
  • Consumer products
  • Marketing management
  • Marketing strategy
  • New product development
  • Strategy


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