Research Output per year
Research Output per year
Personal profile
Research Interests
Professor Chun's research focuses on topics related to managing and enhancing the consumer experience and brand relationships. Particular interests include:
- The role of emotions in consumer experience and decisions
- Service experience design
- Sustainability-related marketing issues
- Technology-driven consumer insights
- Consumer-brand relationship management
Education/Academic qualification
Marketing, PhD, University of Southern California
… → 2009
Consumer Studies, Master, Seoul National University
… → 2001
Consumer Studies, Bachelor, Seoul National University
Fingerprint
Dive into the research topics where Helen Chun is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
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Doing Good While Behaving Badly: Checkout Charity Process Mechanisms
Giebelhausen, M., Lawrence, B. & Chun, H. E. H., 2020, (Accepted/In press) In: Journal of Business Ethics.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Two-directional convergence of platform and pipeline business models
Mody, M., Wirtz, J., Fung So, K. K., Chun, H. H. E. & Liu, S. Q., May 8 2020, In: Journal of Service Management. 31, 4, p. 693-721 29 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
Cold anticipated regret versus hot experienced regret: Why consumers fail to regret unhealthy consumption
Chun, H. H., Park, J. & Thomas, M., Apr 1 2019, In: Journal of the Association for Consumer Research. 4, 2, p. 125-135 11 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
Evolving service thinking: disruption and opportunity in hospitality and tourism
Aksoy, L., King, C. & Chun, H. E. H., Oct 16 2019, In: Journal of Service Management. 30, 4, p. 449-451 3 p.Research output: Contribution to journal › Editorial › peer-review
Open Access -
Platforms in the peer-to-peer sharing economy
Wirtz, J., So, K. K. F., Mody, M. A., Liu, S. Q. & Chun, H. E. H., Oct 16 2019, In: Journal of Service Management. 30, 4, p. 452-483 32 p.Research output: Contribution to journal › Article › peer-review
Open Access50 Scopus citations