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Helen Chun

  • 311 Citations
20062020

Research output per year

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Personal profile

Research Interests

Professor Chun's research focuses on topics related to managing and enhancing the consumer experience and brand relationships. Particular interests include:

  • The role of emotions in consumer experience and decisions
  • Service experience design
  • Sustainability-related marketing issues
  • Technology-driven consumer insights
  • Consumer-brand relationship management

Education/Academic qualification

Marketing, PhD, University of Southern California

… → 2009

Consumer Studies, Master, Seoul National University

… → 2001

Consumer Studies, Bachelor, Seoul National University

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Research Output

  • 311 Citations
  • 14 Article
  • 1 Chapter
  • 1 Editorial
  • 1 Review article

Doing Good While Behaving Badly: Checkout Charity Process Mechanisms

Giebelhausen, M., Lawrence, B. & Chun, H. E. H., Jan 1 2020, (Accepted/In press) In : Journal of Business Ethics.

Research output: Contribution to journal › Article

    • Evolving service thinking: disruption and opportunity in hospitality and tourism

    Aksoy, L., King, C. & Chun, H. E. H., Oct 16 2019, In : Journal of Service Management. 30, 4, p. 449-451 3 p.

    Research output: Contribution to journal › Editorial

    Open Access

    Platforms in the peer-to-peer sharing economy

    Wirtz, J., So, K. K. F., Mody, M. A., Liu, S. Q. & Chun, H. E. H., Oct 16 2019, In : Journal of Service Management. 30, 4, p. 452-483 32 p.

    Research output: Contribution to journal › Article

    Open Access
    • 20 Scopus citations

    Replicating and Extending Our Understanding of How Managers Can Adjust the “Warm Glow Thermostat”

    Giebelhausen, M. & Chun, H. E. H., May 1 2017, In : Cornell Hospitality Quarterly. 58, 2, p. 122-133 12 p.

    Research output: Contribution to journal › Article

    • 2 Scopus citations

    Savoring an upcoming experience affects ongoing and remembered consumption enjoyment

    Chun, H. H., Diehl, K. & MacInnis, D. J., May 2017, In : Journal of marketing. 81, 3, p. 96-110 15 p.

    Research output: Contribution to journal › Article

    • 12 Scopus citations