Helen Chun

  • Lecturer Non tenure track (Posting), Marketing
  • Source: Scopus
20062020

Research output per year

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Personal profile

Research Interests

Professor Chun's research focuses on topics related to managing and enhancing the consumer experience and brand relationships. Particular interests include:

  • The role of emotions in consumer experience and decisions
  • Service experience design
  • Sustainability-related marketing issues
  • Technology-driven consumer insights
  • Consumer-brand relationship management

Education/Academic qualification

Marketing, PhD, University of Southern California

… → 2009

Consumer Studies, Master, Seoul National University

… → 2001

Consumer Studies, Bachelor, Seoul National University

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Network

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