Ilhem Allagui

  • 32 Citations
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Personal profile

Research Interests

Her research interests focus on, among other things, the social integration of new media in the Arab region, the Arab cultural industries, and IMC practices in the MENA region.

  • Analyzing effective PR campaigns that have proven success with social media.
  • Researching digital transformations and social empowerment in the MENA region
  • Exploring trends in successful Integrated Marketing Communication practices
  • Examining entrepreneurship initiatives, start-ups and webcasting practices in the MENA region
  • Understanding gendered use of new media in the MENA region

Education/Academic qualification

Communication Sciences, PhD, University of Montreal

Fingerprint Dive into the research topics where Ilhem Allagui is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Qatar Social Sciences
social media Social Sciences
digital media Social Sciences
benchmarking Social Sciences
political change Social Sciences
cinema Social Sciences
narrative Social Sciences
campaign Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2006 2019

  • 32 Citations
  • 6 Article
  • 4 Chapter
  • 1 Editorial

Car decals, civic rituals, and changing conceptions of nationalism

Mitchell, J. S. & Allagui, I., Jan 1 2019, In : International Journal of Communication. 13, p. 1368-1388 21 p.

Research output: Contribution to journalArticle

religious behavior
Railroad cars

The Gulf information war and the role of media and communication technologies

Allagui, I. & Akdenizli, B., Jan 1 2019, In : International Journal of Communication. 13, p. 1287-1300 14 p.

Research output: Contribution to journalEditorial

communication technology
United Arab Emirates
neighboring countries

Digital media and socio-political change in the Arab Region

Allagui, I., Jan 1 2017, The Routledge Companion to Global Internet Histories. Taylor and Francis, p. 463-478 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Digital storage
digital media
political change
1 Citation (Scopus)

Internet in the Middle East: an asymmetrical model of development

Allagui, I., Jan 2 2017, In : Internet Histories. 1, 1-2, p. 97-105 9 p.

Research output: Contribution to journalArticle

Middle East
World Wide Web
2 Citations (Scopus)

Towards organisational activism in the UAE: A case study approach.

Allagui, I., Mar 1 2017, In : Public Relations Review. 43, 1, p. 258-266 9 p.

Research output: Contribution to journalArticle

United Arab Emirates