Research Output per year
Research Output per year
Personal profile
Research Interests
Her research interests focus on, among other things, the social integration of new media in the Arab region, the Arab cultural industries, and IMC practices in the MENA region.
- Analyzing effective PR campaigns that have proven success with social media.
- Researching digital transformations and social empowerment in the MENA region
- Exploring trends in successful Integrated Marketing Communication practices
- Examining entrepreneurship initiatives, start-ups and webcasting practices in the MENA region
- Understanding gendered use of new media in the MENA region
Education/Academic qualification
Communication Sciences, PhD, University of Montreal
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Research Output
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Car decals, civic rituals, and changing conceptions of nationalism
Mitchell, J. S. & Allagui, I., Jan 1 2019, In: International Journal of Communication. 13, p. 1368-1388 21 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
The Gulf information war and the role of media and communication technologies
Allagui, I. & Akdenizli, B., Jan 1 2019, In: International Journal of Communication. 13, p. 1287-1300 14 p.Research output: Contribution to journal › Editorial › peer-review
3 Scopus citations -
Digital media and socio-political change in the Arab Region
Allagui, I., Jan 1 2017, The Routledge Companion to Global Internet Histories. Taylor and Francis, p. 463-478 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Internet in the Middle East: an asymmetrical model of development
Allagui, I., Jan 2 2017, In: Internet Histories. 1, 1-2, p. 97-105 9 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Towards organisational activism in the UAE: A case study approach.
Allagui, I., Mar 1 2017, In: Public Relations Review. 43, 1, p. 258-266 9 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations