Ilhem Allagui

  • Source: Scopus

Research activity per year

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Personal profile

Research Interests

Her research interests focus on, among other things, the social integration of new media in the Arab region, the Arab cultural industries, and IMC practices in the MENA region.

  • Analyzing effective PR campaigns that have proven success with social media.
  • Researching digital transformations and social empowerment in the MENA region
  • Exploring trends in successful Integrated Marketing Communication practices
  • Examining entrepreneurship initiatives, start-ups and webcasting practices in the MENA region
  • Understanding gendered use of new media in the MENA region

Education/Academic qualification

Communication Sciences, PhD, University of Montreal


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