Research Output per year
Research Output per year
Personal profile
Research Interests
Her research interests focus on, among other things, the social integration of new media in the Arab region, the Arab cultural industries, and IMC practices in the MENA region.
- Analyzing effective PR campaigns that have proven success with social media.
- Researching digital transformations and social empowerment in the MENA region
- Exploring trends in successful Integrated Marketing Communication practices
- Examining entrepreneurship initiatives, start-ups and webcasting practices in the MENA region
- Understanding gendered use of new media in the MENA region
Education/Academic qualification
Communication Sciences, PhD, University of Montreal
Fingerprint
Dive into the research topics where Ilhem Allagui is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Baladna Goes Global
Allagui, I., Nov 2021, In: Journal of Advertising Education. 25, 2, p. 71-95 25 p.Research output: Contribution to journal › Article › peer-review
-
Advertising in MENA Goes Digital
Allagui, I., Mar 29 2019, Taylor and Francis. 226 p.Research output: Book/Report › Book
2 Scopus citations -
Car decals, civic rituals, and changing conceptions of nationalism
Mitchell, J. S. & Allagui, I., Jan 1 2019, In: International Journal of Communication. 13, p. 1368-1388 21 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
The Gulf information war and the role of media and communication technologies
Allagui, I. & Akdenizli, B., Jan 1 2019, In: International Journal of Communication. 13, p. 1287-1300 14 p.Research output: Contribution to journal › Editorial › peer-review
4 Scopus citations -
From Women Empowerment to Nation Branding: A Case Study From the United Arab Emirates
ALLAGUI, ILHEM. & AL-NAJJAR, ABEER., 2018, In: International Journal of Communication. 12, p. 68-85 18 p.Research output: Contribution to journal › Article › peer-review
12 Scopus citations