Research Output per year
Personal profile
Research Interests
Her research interests focus on, among other things, the social integration of new media in the Arab region, the Arab cultural industries, and IMC practices in the MENA region.
- Analyzing effective PR campaigns that have proven success with social media.
- Researching digital transformations and social empowerment in the MENA region
- Exploring trends in successful Integrated Marketing Communication practices
- Examining entrepreneurship initiatives, start-ups and webcasting practices in the MENA region
- Understanding gendered use of new media in the MENA region
Education/Academic qualification
Communication Sciences, PhD, University of Montreal
Fingerprint Dive into the research topics where Ilhem Allagui is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Social Sciences
social media
Social Sciences
digital media
Social Sciences
benchmarking
Social Sciences
political change
Social Sciences
cinema
Social Sciences
narrative
Social Sciences
campaign
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2006 2019
Car decals, civic rituals, and changing conceptions of nationalism
Mitchell, J. S. & Allagui, I., Jan 1 2019, In : International Journal of Communication. 13, p. 1368-1388 21 p.Research output: Contribution to journal › Article
Qatar
nationalism
religious behavior
Railroad cars
narrative
The Gulf information war and the role of media and communication technologies
Allagui, I. & Akdenizli, B., Jan 1 2019, In : International Journal of Communication. 13, p. 1287-1300 14 p.Research output: Contribution to journal › Editorial
communication technology
Bahrain
Qatar
United Arab Emirates
neighboring countries
Digital media and socio-political change in the Arab Region
Allagui, I., Jan 1 2017, The Routledge Companion to Global Internet Histories. Taylor and Francis, p. 463-478 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Digital storage
digital media
political change
Internet in the Middle East: an asymmetrical model of development
Allagui, I., Jan 2 2017, In : Internet Histories. 1, 1-2, p. 97-105 9 p.Research output: Contribution to journal › Article
Internet
Middle East
Asymmetrical
World Wide Web
History
1
Citation
(Scopus)
Towards organisational activism in the UAE: A case study approach.
Allagui, I., Mar 1 2017, In : Public Relations Review. 43, 1, p. 258-266 9 p.Research output: Contribution to journal › Article
Activism
United Arab Emirates