Grants per year
Personal profile
Research Interests
Her research interests focus on, among other things, the social integration of new media in the Arab region, the Arab cultural industries, and IMC practices in the MENA region.
- Analyzing effective PR campaigns that have proven success with social media.
- Researching digital transformations and social empowerment in the MENA region
- Exploring trends in successful Integrated Marketing Communication practices
- Examining entrepreneurship initiatives, start-ups and webcasting practices in the MENA region
- Understanding gendered use of new media in the MENA region
Education/Academic qualification
Communication Sciences, PhD, University of Montreal
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Collaborations and top research areas from the last five years
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Grants
- 1 Finished
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Media Use in the Middle East: Qatar in a Changing Region
Borges-Rey, E., Lugo-Ocando, J. A., Allagui, I., Jin, V., Khalil, J. F. & Martin, J. D.
2/4/18 → 6/8/22
Project: Research project
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The Dynamics of Advertising in MENA: An Empirical Model
Allagui, I., Jan 1 2023, The Handbook of Media and Culture in the Middle East. wiley, p. 245-260 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Baladna Goes Global
Allagui, I., Nov 2021, In: Journal of Advertising Education. 25, 2, p. 71-95 25 p.Research output: Contribution to journal › Article › peer-review
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Cyberculture, Politics and the Public Sphere amongst Diasporic Groups in the UAE
Allagui, I. & Breslow, H., Jan 1 2020, Cultural Cyborgs: Life at the Interface. Brill, p. 137-144 8 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Advertising in MENA Goes Digital
Allagui, I., Mar 29 2019, Taylor and Francis. 226 p.Research output: Book/Report › Book
6 Scopus citations -
Car decals, civic rituals, and changing conceptions of nationalism
Mitchell, J. S. & Allagui, I., Jan 1 2019, In: International Journal of Communication. 13, p. 1368-1388 21 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations