James Anderson

  • Source: Scopus
1978 …2020

Research activity per year

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Personal profile

Research Interests

James C. Anderson's research interests are in constructing persuasive value propositions in business markets, and measurement approaches for demonstrating and documenting the value of market offerings.

Education/Academic qualification

Psychology, PhD, Michigan State University

… → 1978

Psychology, MA, Michigan State University

… → 1975

Psychology, BA, Western Illinois University

… → 1974

Research interests

  • Business to business markets
  • Distribution channels
  • Marketing strategy
  • Measurement techniques


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