James Anderson

  • 25559 Citations
1978 …2018

Research output per year

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Research Output

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Book
2009

Business Market Management: Understanding, Creating, and Delivering Value

Anderson, J. C., Narus, J. A. & Narayandas, D., 2009, 3rd ed. Upper Saddle River, NJ: Pearson Prentice Hall.

Research output: Book/ReportBook

2007
2004

Business Market Management: Understanding, Creating, and Delivering Value

Anderson, J. C., 2004, 2nd Edition ed. Upper Saddle River, NJ: Pearson Prentice Hall.

Research output: Book/ReportBook

Teaching Business Market Management

Anderson, J. C., 2004, Upper Saddle River, NJ: Pearson Prentice Hall.

Research output: Book/ReportBook