James Anderson

  • 25291 Citations
1978 …2018

Research output per year

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Research Output

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2016

Muddling through on customer value in business markets?

Snelgrove, T. C. & Anderson, J. C., Oct 4 2016, Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers. Taylor and Francis, p. 28-38 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
2011

A Framework for Creating Value Propositions

Anderson, J. & Carpenter, G. S., 2011, Wiley International Encyclopedia of Marketing. Sheth, J. & Malhotra, N. K. (eds.). West Sussex, UK: John Wiley & Sons, Vol. 1.

Research output: Chapter in Book/Report/Conference proceedingChapter

2005

Brand Strategy for Business Markets

Anderson, J. & Carpenter, G. S., 2005, Kellogg on Branding. Tybout, A. M. & Calkins, T. (eds.). New York: John Wiley & Sons, p. 169-185

Research output: Chapter in Book/Report/Conference proceedingChapter

2004

From Understanding to Managing Customer Value in Business Markets

Anderson, J., 2004, Rethinking Marketing: Developing a New Understanding of Markets. Håkansson, H., Harrison, D. & Waluszewski, A. (eds.). London: John Wiley & Sons, p. 137-159

Research output: Chapter in Book/Report/Conference proceedingChapter

2001

Managing Market Offerings in Business Markets

Anderson, J., Carpenter, G. S. & Narus, J. C., 2001, Kellogg on Marketing. Iacobucci, D. (ed.). New York: John Wiley & Sons, p. 330-365

Research output: Chapter in Book/Report/Conference proceedingChapter

1986

Toward a Better Understanding of Distribution Channel Working Relationships

Anderson, J., 1986, Industrial Marketing: A German‑American Perspective. Berlin: Springer-Verlag, p. 320-336

Research output: Chapter in Book/Report/Conference proceedingChapter

1984

The Impact of Published Conference Proceedings on Marketing and Consumer Research

Anderson, J., 1984, Advances in Consumer Research. Ann Arbor, MI: Association for Consumer Research, p. 133-136

Research output: Chapter in Book/Report/Conference proceedingChapter