James Anderson

  • 25636 Citations
1978 …2018

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Customer value propositions in business markets

Anderson, J. C., Narus, J. A. & Van Rossum, W., Jan 1 2006, In : Harvard business review. 84, 3, p. 1-8 8 p.

Research output: Contribution to journalComment/debate

297 Scopus citations

Tiebreaker selling

Anderson, J. C., Narus, J. A. & Wouters, M., 2014, In : Harvard business review. MARCH

Research output: Contribution to journalComment/debate

7 Scopus citations