• 1353 Citations
1979 …2018

Research output per year

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Personal profile

Research Interests

James G. Webster's primary research interest is understanding patterns of media use. He won the Denis McQuail award for his work advancing audience theory and in 2014 published The Marketplace of Attention: How Audiences Take Shape in a Digital Age. Other areas of interest are audience measurement and media industries. He is the lead author of Ratings Analysis: Audience Measurement and Analytics, which is the standard text on electronic media measurement.

Education/Academic qualification

Telecommunications, MA, Indiana University Bloomington

Mass Communication, PhD, Indiana University Bloomington

Psychology, BA, Trinity College Hartford

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Research Output

Building and interpreting audience networks: A response to mukerjee, majo-vazquez & gonzalez-bailon

Webster, J. G. & Taneja, H., Jun 1 2018, In : Journal of Communication. 68, 3, p. E11-E14

Research output: Contribution to journalComment/debate

3 Scopus citations

Nielsen Ratings

Webster, J. G. & Ksiazek, T. B., 2017, The International Encyclopedia of Communication. Donsbach, W. (ed.). Hoboken, NJ: Blackwell Reference Online, Vol. 7.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

The myth of partisan selective exposure: A portrait of the online political news audience

Nelson, J. L. & Webster, J. G., Jan 1 2017, In : Social Media + Society. 3, 3

Research output: Contribution to journalArticle

Open Access
  • 40 Scopus citations

    Three myths of digital media

    Webster, J. G., Aug 1 2017, In : Convergence. 23, 4, p. 352-361 10 p.

    Research output: Contribution to journalArticle

  • 5 Scopus citations

    Audience Currencies in the Age of Big Data

    Nelson, J. L. & Webster, J. G., Jan 2 2016, In : JMM International Journal on Media Management. 18, 1, p. 9-24 16 p.

    Research output: Contribution to journalArticle

  • 32 Scopus citations