• Source: Scopus
1979 …2020

Research activity per year

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Personal profile

Research Interests

James G. Webster's primary research interest is understanding patterns of media use. He won the Denis McQuail award for his work advancing audience theory and in 2014 published The Marketplace of Attention: How Audiences Take Shape in a Digital Age. Other areas of interest are audience measurement and media industries. He is the lead author of Ratings Analysis: Audience Measurement and Analytics, which is the standard text on electronic media measurement.

Education/Academic qualification

Telecommunications, MA, Indiana University Bloomington

Mass Communication, PhD, Indiana University Bloomington

Psychology, BA, Trinity College Hartford

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