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Personal profile

Research Interests

James G. Webster's primary research interest is understanding patterns of media use. He won the Denis McQuail award for his work advancing audience theory and in 2014 published The Marketplace of Attention: How Audiences Take Shape in a Digital Age. Other areas of interest are audience measurement and media industries. He is the lead author of Ratings Analysis: Audience Measurement and Analytics, which is the standard text on electronic media measurement.

Education/Academic qualification

Telecommunications, MA, Indiana University

Mass Communication, PhD, Indiana University

Psychology, BA, Trinity College

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Research Output 1979 2018

1 Citation (Scopus)

Building and interpreting audience networks: A response to mukerjee, majo-vazquez & gonzalez-bailon

Webster, J. G. & Taneja, H., Jun 1 2018, In : Journal of Communication. 68, 3, p. E11-E14

Research output: Contribution to journalComment/debate

Nielsen Ratings

Webster, J. G. & Ksiazek, T. B., 2017, The International Encyclopedia of Communication. Donsbach, W. (ed.). Hoboken, NJ: Blackwell Reference Online, Vol. 7.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

25 Citations (Scopus)

The myth of partisan selective exposure: A portrait of the online political news audience

Nelson, J. L. & Webster, J. G., Jan 1 2017, In : Social Media and Society. 3, 3

Research output: Contribution to journalArticle


The Myth of Partisan Selective Exposure: A Portrait of the Online Political News Audience

Nelson, J. L. & Webster, J. G., Sep 7 2017, In : Social Media + Society. 3, 3

Research output: Contribution to journalArticle

Open Access
3 Citations (Scopus)

Three myths of digital media

Webster, J. G., Aug 1 2017, In : Convergence. 23, 4, p. 352-361 10 p.

Research output: Contribution to journalArticle

Digital storage
digital media
Dynamic models
Big data