• 15 Citations
20192019

Research output per year

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Personal profile

Education/Academic qualification

MBA, University of Illinois at Chicago

BA, University of Notre Dame

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Research Output

  • 15 Citations
  • 1 Article

Understanding the role of artificial intelligence in personalized engagement marketing

Kumar, V., Rajan, B., Venkatesan, R. & Lecinski, J., Aug 1 2019, In : California Management Review. 61, 4, p. 135-155 21 p.

Research output: Contribution to journalArticle

  • 15 Scopus citations