Research Output per year
Research Output per year
Personal profile
Education/Academic qualification
MBA, University of Illinois at Chicago
BA, University of Notre Dame
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Collaborations and top research areas from the last five years
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Research Output
- 1 Article
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Understanding the role of artificial intelligence in personalized engagement marketing
Kumar, V., Rajan, B., Venkatesan, R. & Lecinski, J., Aug 1 2019, In: California Management Review. 61, 4, p. 135-155 21 p.Research output: Contribution to journal › Article › peer-review
180 Scopus citations