Research Output per year
Research Output per year
Personal profile
Research Interests
Intersection of brand, marketing, publishing and technology.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
MBA, Stanford University
… → 1980
History, BA, Haverford College
… → 1975
Research interests keywords
- B2B marketing and branding
- Brand risk
- Customer experience
- Marketing and sales strategy
- Marketing technologies
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Augmenting customer lifetime value with omnichannel engagement
Kmet, C. T. & Copulsky, J., Dec 1 2024, In: Applied Marketing Analytics. 10, 3, p. 205-215 11 p.Research output: Contribution to journal › Article › peer-review
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The future of personalisation: What new technologies are learning about customers
Kmet, C. T. & Copulsky, J. R., Mar 1 2024, In: Applied Marketing Analytics. 9, 4, p. 311-319 9 p.Research output: Contribution to journal › Article › peer-review
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Artificial intelligence ecosystems for marketing communications
Malthouse, E. & Copulsky, J., 2023, In: International Journal of Advertising. 42, 1, p. 128-140 13 p.Research output: Contribution to journal › Article › peer-review
34 Scopus citations -
What ’s the story with marketers and data storytelling ? An educator ’s perspective
Copulsky, J., Mar 1 2023, In: Applied Marketing Analytics. 8, 4, p. 337-344 8 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Redesigning the post-pandemic workplace
KANE, G. C., NANDA, R., PHILLIPS, A. & COPULSKY, J., Mar 2021, In: MIT Sloan Management Review. 62, 3, p. 12-14 3 p.Research output: Contribution to journal › Article › peer-review
70 Scopus citations