Research Output per year
Research Output per year
Personal profile
Research Interests
Intersection of brand, marketing, publishing and technology.
Education/Academic qualification
MBA, Stanford University
… → 1980
History, BA, Haverford College
… → 1975
Research interests keywords
- B2B marketing and branding
- Brand risk
- Customer experience
- Marketing and sales strategy
- Marketing technologies
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Dive into the research topics where Jonathan R Copulsky is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Artificial intelligence ecosystems for marketing communications
Malthouse, E. & Copulsky, J., 2023, In: International Journal of Advertising. 42, 1, p. 128-140 13 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
What ’s the story with marketers and data storytelling ? An educator ’s perspective
Copulsky, J., Mar 1 2023, In: Applied Marketing Analytics. 8, 4, p. 337-344 8 p.Research output: Contribution to journal › Article › peer-review
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Redesigning the post-pandemic workplace
KANE, GERALD. C., NANDA, RICH., PHILLIPS, ANH. & COPULSKY, JONATHAN., Mar 2021, In: MIT Sloan Management Review. 62, 3, p. 12-14 3 p.Research output: Contribution to journal › Article › peer-review
32 Scopus citations -
From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape
Araujo, T., Copulsky, J. R., Hayes, J. L., Kim, S. J. & Srivastava, J., Aug 7 2020, In: Journal of Advertising. 49, 4, p. 428-445 18 p.Research output: Contribution to journal › Article › peer-review
Open Access35 Scopus citations -
Do conversational platforms represent the next big digital marketing opportunity?
Copulsky, J., 2019, In: Applied Marketing Analytics. 4, 4, p. 311-316 6 p.Research output: Contribution to journal › Article › peer-review
9 Scopus citations