Kent Grayson

  • 2284 Citations
1994 …2020

Research output per year

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Personal profile

Research Interests

Professor Grayson researches the role of fabrication and fact in consumption. His research looks at such topics as the benefits and drawbacks of trusting a business partner, how consumers decide whether something is authentic or fake, and what happens when a "true" friend tries to sell you something. In a related research area, he studies direct selling, which is sometimes known as "pyramid selling" or "network marketing."

Education/Academic qualification

Marketing, PhD, Northwestern University

… → 1994

Communication, MA, University of Michigan

… → 1986

English and Communication, BA, University of Michigan

… → 1984

Research interests

  • Brand management
  • Consumer behavior
  • Trust and deception

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Research Output

  • Priming skepticism: Unintended consequences of one-sided persuasion knowledge access

    Isaac, M. S. & Grayson, K., Mar 1 2020, In : Psychology and Marketing. 37, 3, p. 466-478 13 p.

    Research output: Contribution to journalArticle

  • Shopping with Charles Peirce: From sign meaning to sign degeneracy in the marketplace

    Grayson, K., Dec 14 2017, Canonical Authors in Consumption Theory. Taylor and Francis, p. 167-176 10 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Authority relinquishment in agency relationships

    Tumbat, G. & Grayson, K., May 2016, In : Journal of marketing. 80, 3, p. 42-59 18 p.

    Research output: Contribution to journalReview article

  • Is top 10 better than top 9? The role of expectations in consumer response to imprecise rank claims

    Isaac, M. S., Brough, A. R. & Grayson, K., Jun 2016, In : Journal of Marketing Research. 53, 3, p. 338-353 16 p.

    Research output: Contribution to journalArticle

  • 6 Scopus citations