Kent Grayson

  • Source: Scopus
1994 …2020

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Personal profile

Research Interests

Professor Grayson researches the role of fabrication and fact in consumption. His research looks at such topics as the benefits and drawbacks of trusting a business partner, how consumers decide whether something is authentic or fake, and what happens when a "true" friend tries to sell you something. In a related research area, he studies direct selling, which is sometimes known as "pyramid selling" or "network marketing."

Education/Academic qualification

Marketing, PhD, Northwestern University

… → 1994

Communication, MA, University of Michigan

… → 1986

English and Communication, BA, University of Michigan

… → 1984

Research interests

  • Brand management
  • Consumer behavior
  • Trust and deception

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