Kent Grayson

  • Source: Scopus
1994 …2020

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Personal profile

Research Interests

Professor Grayson researches the role of fabrication and fact in consumption. His research looks at such topics as the benefits and drawbacks of trusting a business partner, how consumers decide whether something is authentic or fake, and what happens when a "true" friend tries to sell you something. In a related research area, he studies direct selling, which is sometimes known as "pyramid selling" or "network marketing."

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD, Northwestern University

… → 1994

Communication, MA, University of Michigan

… → 1986

English and Communication, BA, University of Michigan

… → 1984

Research interests

  • Brand management
  • Consumer behavior
  • Trust and deception

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