Lakshman Krishnamurthi

  • Source: Scopus
1977 …2021

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Personal profile

Research Interests

Impact of price and advertising on conumer purchase decisions, new product strategy, competitive strategy, application of conjoint analysis.

Education/Academic qualification

Marketing, PhD, Stanford University

… → 1981

Statistics, MS, Stanford University

… → 1981

MBA, Louisiana State University

… → 1977

Electronics Engineering, BS, Indian Institute of Technology, India, Madras

… → 1975

Research interests

  • Business to business markets
  • Marketing strategy
  • New product development
  • Pricing and price perception


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