Research Output per year
Research Output per year
Research activity per year
Impact of price and advertising on consumer purchase decisions, new product strategy, competitive strategy, application of conjoint analysis.
Marketing, PhD, Stanford University
… → 1981
Statistics, MS, Stanford University
… → 1981
MBA, Louisiana State University
… → 1977
Electronics Engineering, BS, Indian Institute of Technology, India, Madras
… → 1975
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Editorial › peer-review
Research output: Contribution to journal › Article › peer-review
Yang, J. (Creator), Xie, Y. (Creator), Krishnamurthi, L. (Creator) & Papatla, P. (Creator), SAGE Journals, 2022
DOI: 10.25384/sage.c.5849507, https://sage.figshare.com/collections/High-Energy_Ad_Content_A_Large-Scale_Investigation_of_TV_Commercials/5849507
Dataset