Lakshman Krishnamurthi

Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
1977 …2022

Research activity per year

Personal profile

Research Interests

Impact of price and advertising on consumer purchase decisions, new product strategy, competitive strategy, application of conjoint analysis.

Education/Academic qualification

Marketing, PhD, Stanford University

… → 1981

Statistics, MS, Stanford University

… → 1981

MBA, Louisiana State University

… → 1977

Electronics Engineering, BS, Indian Institute of Technology, India, Madras

… → 1975

Research interests keywords

  • Business to business markets
  • Marketing strategy
  • New product development
  • Pricing and price perception

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