Research Output per year
Research Output per year
Personal profile
Research Interests
Impact of price and advertising on conumer purchase decisions, new product strategy, competitive strategy, application of conjoint analysis.
Education/Academic qualification
Marketing, PhD, Stanford University
… → 1981
Statistics, MS, Stanford University
… → 1981
MBA, Louisiana State University
… → 1977
Electronics Engineering, BS, Indian Institute of Technology, India, Madras
… → 1975
Research interests
- Business to business markets
- Marketing strategy
- New product development
- Pricing and price perception
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High-Energy Ad Content: A Large-Scale Investigation of TV Commercials
Yang, J., Xie, Y., Krishnamurthi, L. & Papatla, P., 2022, (Accepted/In press) In: Journal of Marketing Research.Research output: Contribution to journal › Article › peer-review
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Determinants of kidney transplant candidates’ decision to accept organ donor intervention transplants and participate in post-transplant research: A conjoint analysis
Gordon, E. J., Abt, P., Lee, J., Knopf, E., Phillips, C., Bermudez, F., Krishnamurthi, L., Karaca, H. S., Veatch, R., Knight, R., Conway, P. T., Dunn, S. & Reese, P. P., Jun 2021, In: Clinical Transplantation. 35, 6, e14316.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
IT Business Value and Competitive Advantage: Integrating a Customer-Based View
Gellweiler, C. & Krishnamurthi, L., 2021, (Accepted/In press) In: Information Systems Management.Research output: Contribution to journal › Article › peer-review
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Editorial: How digital innovators achieve customer value
Gellweiler, C. & Krishnamurthi, L., Jan 2020, In: Journal of Theoretical and Applied Electronic Commerce Research. 15, 1, p. I-VIIIResearch output: Contribution to journal › Editorial › peer-review
Open Access7 Scopus citations -
When reward convenience meets a mobile app: Increasing customer participation in a coalition loyalty program
Wang, R. J. H., Krishnamurthi, L. & Malthouse, E. C., Jul 1 2018, In: Journal of the Association for Consumer Research. 3, 3, p. 314-329 16 p.Research output: Contribution to journal › Article › peer-review
15 Scopus citations