Lakshman Krishnamurthi

  • 1156 Citations
1977 …2020
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Personal profile

Research Interests

Impact of price and advertising on conumer purchase decisions, new product strategy, competitive strategy, application of conjoint analysis.

Education/Academic qualification

Marketing, PhD, Stanford University

… → 1981

Statistics, MS, Stanford University

… → 1981

MBA, Louisiana State University

… → 1977

Electronics Engineering, BS, Indian Institute of Technology, India, Madras

… → 1975

Research interests

  • Business to business markets
  • Marketing strategy
  • New product development
  • Pricing and price perception

Fingerprint Dive into the research topics where Lakshman Krishnamurthi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 8 Similar Profiles
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Price sensitivity Business & Economics
Conjoint analysis Business & Economics
Purchase behavior Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1977 2020

Editorial: How digital innovators achieve customer value

Gellweiler, C. & Krishnamurthi, L., Jan 1 2020, In : Journal of Theoretical and Applied Electronic Commerce Research. 15, 1, p. I-VIII

Research output: Contribution to journalEditorial

Innovators
Customer value
5 Citations (Scopus)

How does adoption of the outlet channel impact customers' spending in the retail stores: Conflict or synergy?

Soysal, G. & Krishnamurthi, L., Sep 1 2016, In : Management Science. 62, 9, p. 2692-2704 13 p.

Research output: Contribution to journalArticle

Retailers
Synergy
Retail stores
Purchase
Factory

How Mobile Shopping Affects Customer Purchase Behavior: A Retailer’s Perspective

Malthouse, E. C., Krishnamurthi, L. & Wang, R. J. H., 2016, Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Obal, M. W., Krey, N. & Bushardt, C. (eds.). p. 703-704 2 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Retailers
Mobile devices
Purchase behavior
Shopping
Personal computer
122 Citations (Scopus)

On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Wang, R. J. H., Malthouse, E. C. & Krishnamurthi, L., Jan 1 2015, In : Journal of Retailing. 91, 2, p. 217-234 18 p.

Research output: Contribution to journalArticle

Shopping
Purchase behavior
Mobile devices
Retailers
Leverage
69 Citations (Scopus)

Investigating the relationship between the content of online word of mouth, advertising, and brand performance

Gopinath, S., Thomas, J. S. & Krishnamurthi, L., Jan 1 2014, In : Marketing Science. 33, 2, p. 241-258 18 p.

Research output: Contribution to journalArticle

Brand performance
Word-of-mouth
Emotion
Valence
Relative importance