Lakshman Krishnamurthi

  • Source: Scopus
1977 …2020

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research Interests

Impact of price and advertising on conumer purchase decisions, new product strategy, competitive strategy, application of conjoint analysis.

Education/Academic qualification

Marketing, PhD, Stanford University

… → 1981

Statistics, MS, Stanford University

… → 1981

MBA, Louisiana State University

… → 1977

Electronics Engineering, BS, Indian Institute of Technology, India, Madras

… → 1975

Research interests

  • Business to business markets
  • Marketing strategy
  • New product development
  • Pricing and price perception

Fingerprint

Dive into the research topics where Lakshman Krishnamurthi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 3 Similar Profiles

Network

Recent external collaboration on country level. Dive into details by clicking on the dots.
If you made any changes in Pure these will be visible here soon.