Research Output per year
Personal profile
Research Interests
Impact of price and advertising on conumer purchase decisions, new product strategy, competitive strategy, application of conjoint analysis.
Education/Academic qualification
Marketing, PhD, Stanford University
… → 1981
Statistics, MS, Stanford University
… → 1981
MBA, Louisiana State University
… → 1977
Electronics Engineering, BS, Indian Institute of Technology, India, Madras
… → 1975
Research interests
- Business to business markets
- Marketing strategy
- New product development
- Pricing and price perception
Fingerprint Dive into the research topics where Lakshman Krishnamurthi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 8 Similar Profiles
Retailers
Business & Economics
Purchase
Business & Economics
Empirical analysis
Business & Economics
Brand choice
Business & Economics
Shopping
Business & Economics
Price sensitivity
Business & Economics
Conjoint analysis
Business & Economics
Purchase behavior
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 1977 2020
Editorial: How digital innovators achieve customer value
Gellweiler, C. & Krishnamurthi, L., Jan 1 2020, In : Journal of Theoretical and Applied Electronic Commerce Research. 15, 1, p. I-VIIIResearch output: Contribution to journal › Editorial
Innovators
Customer value
5
Citations
(Scopus)
How does adoption of the outlet channel impact customers' spending in the retail stores: Conflict or synergy?
Soysal, G. & Krishnamurthi, L., Sep 1 2016, In : Management Science. 62, 9, p. 2692-2704 13 p.Research output: Contribution to journal › Article
Retailers
Synergy
Retail stores
Purchase
Factory
How Mobile Shopping Affects Customer Purchase Behavior: A Retailer’s Perspective
Malthouse, E. C., Krishnamurthi, L. & Wang, R. J. H., 2016, Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Obal, M. W., Krey, N. & Bushardt, C. (eds.). p. 703-704 2 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Retailers
Mobile devices
Purchase behavior
Shopping
Personal computer
122
Citations
(Scopus)
On the Go: How Mobile Shopping Affects Customer Purchase Behavior
Wang, R. J. H., Malthouse, E. C. & Krishnamurthi, L., Jan 1 2015, In : Journal of Retailing. 91, 2, p. 217-234 18 p.Research output: Contribution to journal › Article
Shopping
Purchase behavior
Mobile devices
Retailers
Leverage
69
Citations
(Scopus)
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, S., Thomas, J. S. & Krishnamurthi, L., Jan 1 2014, In : Marketing Science. 33, 2, p. 241-258 18 p.Research output: Contribution to journal › Article
Brand performance
Word-of-mouth
Emotion
Valence
Relative importance