No photo of Lakshman Krishnamurthi

View Scopus Profile

Lakshman Krishnamurthi

  • 1263 Citations
1977 …2020

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research Interests

Impact of price and advertising on conumer purchase decisions, new product strategy, competitive strategy, application of conjoint analysis.

Education/Academic qualification

Marketing, PhD, Stanford University

… → 1981

Statistics, MS, Stanford University

… → 1981

MBA, Louisiana State University

… → 1977

Electronics Engineering, BS, Indian Institute of Technology, India, Madras

… → 1975

Research interests

  • Business to business markets
  • Marketing strategy
  • New product development
  • Pricing and price perception

Fingerprint Dive into the research topics where Lakshman Krishnamurthi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 4 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

Editorial: How digital innovators achieve customer value

Gellweiler, C. & Krishnamurthi, L., Jan 2020, In : Journal of Theoretical and Applied Electronic Commerce Research. 15, 1, p. I-VIII

Research output: Contribution to journal › Editorial

1 Scopus citations

How does adoption of the outlet channel impact customers' spending in the retail stores: Conflict or synergy?

Soysal, G. & Krishnamurthi, L., Sep 2016, In : Management Science. 62, 9, p. 2692-2704 13 p.

Research output: Contribution to journal › Article

    • 8 Scopus citations

    How Mobile Shopping Affects Customer Purchase Behavior: A Retailer’s Perspective

    Malthouse, E. C., Krishnamurthi, L. & Wang, R. J. H., 2016, Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Obal, M. W., Krey, N. & Bushardt, C. (eds.). p. 703-704 2 p.

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

    • On the Go: How Mobile Shopping Affects Customer Purchase Behavior

    Wang, R. J. H., Malthouse, E. C. & Krishnamurthi, L., Jun 1 2015, In : Journal of Retailing. 91, 2, p. 217-234 18 p.

    Research output: Contribution to journal › Article

    • 158 Scopus citations

    Investigating the relationship between the content of online word of mouth, advertising, and brand performance

    Gopinath, S., Thomas, J. S. & Krishnamurthi, L., Jan 1 2014, In : Marketing Science. 33, 2, p. 241-258 18 p.

    Research output: Contribution to journal › Article

    • 80 Scopus citations