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Lakshman Krishnamurthi

  • 1221 Citations
1977 …2020

Research output per year

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Personal profile

Research Interests

Impact of price and advertising on conumer purchase decisions, new product strategy, competitive strategy, application of conjoint analysis.

Education/Academic qualification

Marketing, PhD, Stanford University

… → 1981

Statistics, MS, Stanford University

… → 1981

MBA, Louisiana State University

… → 1977

Electronics Engineering, BS, Indian Institute of Technology, India, Madras

… → 1975

Research interests

  • Business to business markets
  • Marketing strategy
  • New product development
  • Pricing and price perception

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Research Output

Editorial: How digital innovators achieve customer value

Gellweiler, C. & Krishnamurthi, L., Jan 1 2020, In : Journal of Theoretical and Applied Electronic Commerce Research. 15, 1, p. I-VIII

Research output: Contribution to journal › Editorial

1 Scopus citations

How does adoption of the outlet channel impact customers' spending in the retail stores: Conflict or synergy?

Soysal, G. & Krishnamurthi, L., Sep 1 2016, In : Management Science. 62, 9, p. 2692-2704 13 p.

Research output: Contribution to journal › Article

    • 6 Scopus citations

    How Mobile Shopping Affects Customer Purchase Behavior: A Retailer’s Perspective

    Malthouse, E. C., Krishnamurthi, L. & Wang, R. J. H., 2016, Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Obal, M. W., Krey, N. & Bushardt, C. (eds.). p. 703-704 2 p.

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

    • On the Go: How Mobile Shopping Affects Customer Purchase Behavior

    Wang, R. J. H., Malthouse, E. C. & Krishnamurthi, L., Jan 1 2015, In : Journal of Retailing. 91, 2, p. 217-234 18 p.

    Research output: Contribution to journal › Article

    • 143 Scopus citations

    Investigating the relationship between the content of online word of mouth, advertising, and brand performance

    Gopinath, S., Thomas, J. S. & Krishnamurthi, L., Jan 1 2014, In : Marketing Science. 33, 2, p. 241-258 18 p.

    Research output: Contribution to journal › Article

    • 75 Scopus citations