Lakshman Krishnamurthi

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2016
How Mobile Shopping Affects Customer Purchase Behavior: A Retailer’s Perspective
Malthouse, E. C., Krishnamurthi, L. & Wang, R. J. H., 2016, Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Obal, M. W., Krey, N. & Bushardt, C. (eds.). p. 703-704 2 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
1 Scopus citations

Research Output