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Personal profile

Research Interests

His research considers the basic psychological processes that guide how we think and act. The overarching goal of his work is to advance psychological theory and to use theory-driven insights to develop decision strategies, structured interventions, and policy recommendations that improve decision-making and well-being.

Education/Academic qualification

Social Psychology, PhD, University of Amsterdam

… → 2007

Psychology, BA, St. Olaf College

… → 2001

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Grants 2008 2010

Research Output 2006 2018

2 Citations (Scopus)

Persuasion, Emotion, and Language: The Intent to Persuade Transforms Language via Emotionality

Rocklage, M. D., Rucker, D. & Nordgren, L., Mar 1 2018, (Accepted/In press) In : Psychological Science.

Research output: Contribution to journalArticle

Persuasive Communication
4 Citations (Scopus)

The Evaluative Lexicon 2.0: The measurement of emotionality, extremity, and valence in language

Rocklage, M. D., Rucker, D. & Nordgren, L., Aug 1 2018, In : Behavior Research Methods. 50, 4, p. 1327-1344 18 p.

Research output: Contribution to journalArticle

Research Personnel
5 Citations (Scopus)

Safety in Numbers: Why the Mere Physical Presence of Others Affects Risk-taking Behaviors

Chou, E. Y. & Nordgren, L., Jul 1 2017, In : Journal of Behavioral Decision Making. 30, 3, p. 671-682 12 p.

Research output: Contribution to journalArticle


Correction to Lucas and Nordgren(2015)

Lucas, B. J. & Nordgren, L. F., Apr 1 2016, In : Journal of personality and social psychology. 110, 4, p. 634 1 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)

Paying for performance: Performance incentives increase desire for the reward object

Hur, J. D. & Nordgren, L., Sep 1 2016, In : Journal of Personality and Social Psychology. 111, 3, p. 301-316 16 p.

Research output: Contribution to journalArticle