Maferima Toure-Tillery

  • Source: Scopus
20112021

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Personal profile

Research Interests

Professor Touré-Tillery’s research is at the intersection of motivation and self-perception, with implications for marketers, managers, educators, and public policy makers. She uses experimental and survey methods to examine two key drivers of motivation: (a) the perception of self-diagnosticity—the extent to which people believe an action is indicative of the type of person they are, and (b) the illusion of impact—the extent to which people believe an action contributes to the attainment of their goal. Her research investigates a wide range of self-regulatory behaviors, such as charitable giving, ethical consumption, healthy eating, saving, voting, and cheating.

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD, The University of Chicago

… → 2013

MBA, University of Notre Dame

… → 2004

Aeronautical Science, BSc, Air Traffic Control College

… → 2001

Research interests

  • Consumer behavior
  • Ethics
  • Prosocial behavior

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