Research Output per year
Research Output per year
Personal profile
Education/Academic qualification
BA, Michigan State University
MA, Michigan State University
PhD, Michigan State University
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Dive into the research topics where Martin Paul Block is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Assessing privacy protected cohort-based market segmentation
Block, M. P., 2021, In: Applied Marketing Analytics. 7, 2, p. 131-143 13 p.Research output: Contribution to journal › Article › peer-review
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Segmenting consumers based on willingness to share data for marketing purposes
Block, M. P. & Schultz, D. E., Jan 1 2020, In: Applied Marketing Analytics. 5, 3, p. 243-255 13 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Fusing Complex Big Data Sets to Understand Consumer’s Online Relationships that Create In-Store Retail Bonding: An Abstract
Schultz, D. E. & Block, M. P., 2019, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 169 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter
Open Access -
Consumer-driven media planning and buying
Schultz, D. E., Block, M. P. & Viswanathan, V., Nov 17 2018, In: Journal of Marketing Communications. 24, 8, p. 761-778 18 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
How synergy effects of paid and digital owned media influence brand sales considerations for marketers when balancing media spend
Jayson, R., Block, M. P. & Chen, Y., Mar 1 2018, In: Journal of Advertising Research. 58, 1, p. 77-89 13 p.Research output: Contribution to journal › Article › peer-review
10 Scopus citations