Martin Paul Block

  • 226 Citations
1976 …2018
If you made any changes in Pure, your changes will be visible here soon.

Personal profile

Education/Academic qualification

BA, Michigan State, East Lansing, MI

MA, Michigan State, East Lansing, MI

PhD, Michigan State, East Lansing, MI

Fingerprint Dive into the research topics where Martin Paul Block is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Avoidance Learning Medicine & Life Sciences
Cables Engineering & Materials Science
Reward Medicine & Life Sciences
Marketing Engineering & Materials Science
Television equipment Engineering & Materials Science
Telecommunication cables Engineering & Materials Science
Digital storage Engineering & Materials Science
Communication Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1976 2018

Consumer-driven media planning and buying

Schultz, D. E., Block, M. P. & Viswanathan, V., Nov 17 2018, In : Journal of Marketing Communications. 24, 8, p. 761-778 18 p.

Research output: Contribution to journalArticle

Media planning
Purchasing
Optimization model
Media exposure
2 Citations (Scopus)

How synergy effects of paid and digital owned media influence brand sales considerations for marketers when balancing media spend

Jayson, R., Block, M. P. & Chen, Y., Mar 1 2018, In : Journal of Advertising Research. 58, 1, p. 77-89 13 p.

Research output: Contribution to journalArticle

Digital storage
synergy
sales
Sales
traffic

An Applied, Combined View of Impulse Shopping

Schultz, D. E., Block, M. P. & Viswanathan, V., 2017, Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Rossi, P. (ed.). Springer, Cham, p. 1465-1478 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
Shopping
Impulse
Preference theory
Purchasing
Prospect theory
1 Citation (Scopus)

A quantitative relationship between signal detection in attention and approach/avoidance behavior

Viswanathan, V., Sheppard, J. P., Kim, B. W., Plantz, C. L., Ying, H., Lee, M. J., Raman, K., Mulhern, F. J., Block, M. P., Calder, B., Lee, S., Mortensen, D. T., Blood, A. J. & Breiter, H. C., Feb 21 2017, In : Frontiers in Psychology. 8, FEB, 122.

Research output: Contribution to journalArticle

Avoidance Learning
Reward
Task Performance and Analysis
Noise
Psychological Signal Detection

Consumer research, retailers and robots

Schultz, D. E. & Block, M. P., Jan 1 2017, In : International Journal of Electronic Marketing and Retailing. 8, 2, p. 172-184 13 p.

Research output: Contribution to journalArticle

Robots
Intelligent agents
Retailers
Retail
Robot