Martin Paul Block

  • 254 Citations
1976 …2020

Research output per year

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Personal profile

Education/Academic qualification

BA, Michigan State University

MA, Michigan State University

PhD, Michigan State University

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Research Output

Segmenting consumers based on willingness to share data for marketing purposes

Block, M. P. & Schultz, D. E., Jan 1 2020, In : Applied Marketing Analytics. 5, 3, p. 243-255 13 p.

Research output: Contribution to journalArticle

  • Consumer-driven media planning and buying

    Schultz, D. E., Block, M. P. & Viswanathan, V., Nov 17 2018, In : Journal of Marketing Communications. 24, 8, p. 761-778 18 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    How synergy effects of paid and digital owned media influence brand sales considerations for marketers when balancing media spend

    Jayson, R., Block, M. P. & Chen, Y., Mar 1 2018, In : Journal of Advertising Research. 58, 1, p. 77-89 13 p.

    Research output: Contribution to journalArticle

  • 6 Scopus citations

    An Applied, Combined View of Impulse Shopping

    Schultz, D. E., Block, M. P. & Viswanathan, V., 2017, Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Rossi, P. (ed.). Springer, Cham, p. 1465-1478 14 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Open Access
  • A quantitative relationship between signal detection in attention and approach/avoidance behavior

    Viswanathan, V., Sheppard, J. P., Kim, B. W., Plantz, C. L., Ying, H., Lee, M. J., Raman, K., Mulhern, F. J., Block, M. P., Calder, B., Lee, S., Mortensen, D. T., Blood, A. J. & Breiter, H. C., Feb 21 2017, In : Frontiers in Psychology. 8, FEB, 122.

    Research output: Contribution to journalArticle

  • 2 Scopus citations