Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 6 Similar Profiles
Brand preference Business & Economics
Synergy Business & Economics
Social media Business & Economics
Purchase Business & Economics
Retail Business & Economics
Brand loyalty Business & Economics
Product category Business & Economics
Questionnaire Business & Economics

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Research Output 1976 2017

An Applied, Combined View of Impulse Shopping

Schultz, D. E., Block, M. P. & Viswanathan, V. 2017 Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Rossi, P. (ed.). Springer, Cham, p. 1465-1478 14 p.

Research output: ResearchConference contribution

Open Access
Shopping
Impulse
Questionnaire
Purchasing
Preference theory
1 Citations

A quantitative relationship between signal detection in attention and approach/avoidance behavior

Viswanathan, V., Sheppard, J. P., Kim, B. W., Plantz, C. L., Ying, H., Lee, M. J., Raman, K., Mulhern, F. J., Block, M. P., Calder, B., Lee, S., Mortensen, D. T., Blood, A. J. & Breiter, H. C. Feb 21 2017 In : Frontiers in Psychology. 8, FEB, 122

Research output: Research - peer-reviewArticle

Avoidance Learning
Psychological Signal Detection
Reward
Task Performance and Analysis
Noise

Consumer research, retailers and robots

Schultz, D. E. & Block, M. 2017 In : International Journal of Electronic Marketing and Retailing. 8, 2, p. 172-184 13 p.

Research output: Research - peer-reviewArticle

Retailers
Retail
Robot
Consumer research
Robots

Keypress-based musical preference is both individual and lawful

Livengood, S. L., Sheppard, J. P., Kim, B. W., Malthouse, E. C., Bourne, J. E., Barlow, A. E., Lee, M. J., Marin, V., O'Connor, K. P., Csernansky, J. G., Block, M. P., Blood, A. J. & Breiter, H. C. 2017 In : Frontiers in Neuroscience. 11, MAY, 136

Research output: Research - peer-reviewArticle

Music
Neurosciences
Avoidance Learning
Art
Systems Analysis

Consumer-driven media planning and buying

Schultz, D. E., Block, M. P. & Viswanathan, V. May 21 2016 (Accepted/In press) In : Journal of Marketing Communications. p. 1-18 18 p.

Research output: Research - peer-reviewArticle

Media planning
Purchasing
Optimization model
Media exposure