Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 1976 2017

An Applied, Combined View of Impulse Shopping

Schultz, D. E., Block, M. P. & Viswanathan, V. 2017 Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Rossi, P. (ed.). Springer, Cham, p. 1465-1478 14 p.

Research output: ResearchConference contribution

Open Access
Preference theory
1 Citations

A quantitative relationship between signal detection in attention and approach/avoidance behavior

Viswanathan, V., Sheppard, J. P., Kim, B. W., Plantz, C. L., Ying, H., Lee, M. J., Raman, K., Mulhern, F. J., Block, M. P., Calder, B., Lee, S., Mortensen, D. T., Blood, A. J. & Breiter, H. C. Feb 21 2017 In : Frontiers in Psychology. 8, FEB, 122

Research output: Research - peer-reviewArticle

Avoidance Learning
Psychological Signal Detection
Task Performance and Analysis

Consumer research, retailers and robots

Schultz, D. E. & Block, M. Jan 1 2017 In : International Journal of Electronic Marketing and Retailing. 8, 2, p. 172-184 13 p.

Research output: Research - peer-reviewArticle

Consumer research

Keypress-based musical preference is both individual and lawful

Livengood, S. L., Sheppard, J. P., Kim, B. W., Malthouse, E. C., Bourne, J. E., Barlow, A. E., Lee, M. J., Marin, V., O'Connor, K. P., Csernansky, J. G., Block, M. P., Blood, A. J. & Breiter, H. C. Jan 1 2017 In : Frontiers in Neuroscience. 11, MAY, 136

Research output: Research - peer-reviewArticle

Avoidance Learning
Systems Analysis

Consumer-driven media planning and buying

Schultz, D. E., Block, M. P. & Viswanathan, V. May 21 2016 (Accepted/In press) In : Journal of Marketing Communications. p. 1-18 18 p.

Research output: Research - peer-reviewArticle

Media planning
Optimization model
Media exposure