Martin Paul Block

  • 231 Citations
1976 …2018
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Personal profile

Education/Academic qualification

BA, Michigan State, East Lansing, MI

MA, Michigan State, East Lansing, MI

PhD, Michigan State, East Lansing, MI

Fingerprint Dive into the research topics where Martin Paul Block is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Avoidance Learning Medicine & Life Sciences
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Telecommunication cables Engineering & Materials Science
Digital storage Engineering & Materials Science
Communication Engineering & Materials Science

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Research Output 1976 2018

Consumer-driven media planning and buying

Schultz, D. E., Block, M. P. & Viswanathan, V., Nov 17 2018, In : Journal of Marketing Communications. 24, 8, p. 761-778 18 p.

Research output: Contribution to journalArticle

Media planning
Optimization model
Media exposure
2 Citations (Scopus)

How synergy effects of paid and digital owned media influence brand sales considerations for marketers when balancing media spend

Jayson, R., Block, M. P. & Chen, Y., Mar 1 2018, In : Journal of Advertising Research. 58, 1, p. 77-89 13 p.

Research output: Contribution to journalArticle

Digital storage

An Applied, Combined View of Impulse Shopping

Schultz, D. E., Block, M. P. & Viswanathan, V., 2017, Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Rossi, P. (ed.). Springer, Cham, p. 1465-1478 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
Preference theory
Prospect theory
1 Citation (Scopus)

A quantitative relationship between signal detection in attention and approach/avoidance behavior

Viswanathan, V., Sheppard, J. P., Kim, B. W., Plantz, C. L., Ying, H., Lee, M. J., Raman, K., Mulhern, F. J., Block, M. P., Calder, B., Lee, S., Mortensen, D. T., Blood, A. J. & Breiter, H. C., Feb 21 2017, In : Frontiers in Psychology. 8, FEB, 122.

Research output: Contribution to journalArticle

Avoidance Learning
Task Performance and Analysis
Psychological Signal Detection

Consumer research, retailers and robots

Schultz, D. E. & Block, M. P., Jan 1 2017, In : International Journal of Electronic Marketing and Retailing. 8, 2, p. 172-184 13 p.

Research output: Contribution to journalArticle

Intelligent agents