Personal profile

Education / Academic qualification

BA, Michigan State, East Lansing, MI

MA, Michigan State, East Lansing, MI

PhD, Michigan State, East Lansing, MI

Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 1976 2018

Digital storage
synergy
sales
Sales
Marketing

An Applied, Combined View of Impulse Shopping

Schultz, D. E., Block, M. P. & Viswanathan, V. 2017 Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Rossi, P. (ed.). Springer, Cham, p. 1465-1478 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
Shopping
Impulse
Questionnaire
Purchasing
Preference theory
1 Citations

A quantitative relationship between signal detection in attention and approach/avoidance behavior

Viswanathan, V., Sheppard, J. P., Kim, B. W., Plantz, C. L., Ying, H., Lee, M. J., Raman, K., Mulhern, F. J., Block, M. P., Calder, B., Lee, S., Mortensen, D. T., Blood, A. J. & Breiter, H. C. Feb 21 2017 In : Frontiers in Psychology. 8, FEB, 122

Research output: Contribution to journalArticle

Avoidance Learning
Reward
Task Performance and Analysis
Noise
Psychological Signal Detection

Consumer research, retailers and robots

Schultz, D. E. & Block, M. Jan 1 2017 In : International Journal of Electronic Marketing and Retailing. 8, 2, p. 172-184 13 p.

Research output: Contribution to journalArticle

Robots
Intelligent agents
Retailers
Retail
Robot

Keypress-based musical preference is both individual and lawful

Livengood, S. L., Sheppard, J. P., Kim, B. W., Malthouse, E. C., Bourne, J. E., Barlow, A. E., Lee, M. J., Marin, V., O'Connor, K. P., Csernansky, J. G., Block, M. P., Blood, A. J. & Breiter, H. C. Jan 1 2017 In : Frontiers in Neuroscience. 11, MAY, 136

Research output: Contribution to journalArticle

Music
Neurosciences
Avoidance Learning
Art
Systems Analysis