Skip to main navigation
Skip to search
Skip to main content
Northwestern Scholars Home
Help & FAQ
Home
Experts
Organizations
Research Output
Grants
Core Facilities
Search by expertise, name or affiliation
View Scopus Profile
Martin Paul Block
Professor
,
Integrated Marketing Communications
Phone
+1 847 491 5298
Email
mp-blocknorthwesternedu
320
Citations
Source: Scopus
1976 …
2021
Research activity per year
Overview
Fingerprint
Network
Research Output
(70)
Similar Profiles
(7)
If you made any changes in Pure these will be visible here soon.
Fingerprint
Dive into the research topics where Martin Paul Block is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Sort by
Weight
Alphabetically
Business & Economics
Brand Preference
100%
Synergy
88%
Marketing
71%
Marketers
63%
Big Data
61%
Retail
58%
Social Media
51%
Media Usage
51%
Product Category
44%
Media Planning
42%
Brand Loyalty
39%
United States of America
38%
Purchase
37%
Questionnaire
35%
Prospect Theory
30%
Shopping
28%
Sales Promotion
28%
Privacy
27%
Impulsivity
27%
Functional Magnetic Resonance Imaging
23%
Grocery Stores
23%
Social Media Marketing
23%
Interactivity
22%
Consumer Response
22%
Buyers
22%
Marketing Concept
21%
Retailers
21%
Fusion
21%
Robot
21%
Consumer Research
21%
Impulse
20%
Cohort
20%
Retail Stores
19%
Market Segmentation
19%
Music
19%
Sustainability
19%
Online Shopping
18%
Willingness
18%
Consumer Attitudes
18%
Multiplier
18%
Alcohol
18%
Segmentation
16%
Therapy
14%
Purchasing
14%
Consumer Preferences
13%
Attitude toward Advertising
12%
Marketing Communications
12%
Preference Theory
12%
Automobile
12%
Media Impact
12%