Martin Paul Block – Research Output — Northwestern Scholars

View Scopus Profile

Phone+1 847 491 5298
Emailmp-blocknorthwesternedu

Research activity per year

If you made any changes in Pure these will be visible here soon.

320 Citations
45 Article
11 Chapter
9 Book
1 Other report
More

1 results

Filter

2017
An Applied, Combined View of Impulse Shopping
Schultz, D. E., Block, M. P. & Viswanathan, V., 2017, Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Rossi, P. (ed.). Springer, Cham, p. 1465-1478 14 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Open Access