• Source: Scopus
1976 …2021

Research activity per year

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  • 2017

    An Applied, Combined View of Impulse Shopping

    Schultz, D. E., Block, M. P. & Viswanathan, V., 2017, Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Rossi, P. (ed.). Springer, Cham, p. 1465-1478 14 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Open Access