Mi Hyun Lee

  • Source: Scopus
20162020

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Personal profile

Research Interests

Professor Lee's research interests focus on the economic and societal aspects of new technology-enabled channels as well as empirical modeling and marketing analytics. Her current research explores emerging mobile channels and their impact on consumer behavior by using both statistical and econometric models.

Education/Academic qualification

Marketing, PhD, Arizona State University

Statistics, PhD, Virginia Tech

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