Mi Hyun Lee

  • Source: Scopus
20162022

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Research Interests

Professor Lee's research interests focus on the economic and societal aspects of new technology-enabled channels as well as empirical modeling and marketing analytics. Her current research explores emerging mobile channels and their impact on consumer behavior by using both statistical and econometric models.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD, Arizona State University

Statistics, PhD, Virginia Tech

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