Michal Maimaran

  • Source: Scopus

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Personal profile

Research Interests

Professor Maimaran's research focuses on studying judgment and decision making with a focus on childrens' decision making.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD, Stanford University

… → 2008

Psychology, MA, Hebrew University of Jerusalem

… → 2003

Mathematics/Psychology, BSc, Hebrew University of Jerusalem

… → 2001

Research interests

  • Consumer behavior
  • Consumer decision-making


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