Research Output per year
Research Output per year
Personal profile
Research Interests
Professor Maimaran's research focuses on studying judgment and decision making with a focus on childrens' decision making.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Marketing, PhD, Stanford University
… → 2008
Psychology, MA, Hebrew University of Jerusalem
… → 2003
Mathematics/Psychology, BSc, Hebrew University of Jerusalem
… → 2001
Research interests keywords
- Consumer behavior
- Consumer decision-making
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Collaborations and top research areas from the last five years
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Research Output
- 16 Article
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Leveraging the Social World: A Recipe for Moving the Study of Children and Food Forward
Echelbarger, M. & Maimaran, M., Apr 2024, In: Journal of the Association for Consumer Research. 9, 2, p. 155-166 12 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy
Huang, S. C., Maimaran, M. & Kupor, D., 2024, (Accepted/In press) In: Journal of Marketing Research.Research output: Contribution to journal › Article › peer-review
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Is there a “price that's right” for at-home COVID tests?
Kirby, R. P., Maimaran, M. & Palamountain, K. M., Mar 2023, In: PloS one. 18, 3 March, e0282043.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Children’s variety seeking in food choices
Echelbarger, M., Maimaran, M. & Gelman, S. A., Jul 2020, In: Journal of the Association for Consumer Research. 5, 3, p. 322-328 7 p.Research output: Contribution to journal › Article › peer-review
15 Scopus citations -
Leveraging Means-Goal Associations to Boost Children’s Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
Huang, S.-C., Kupor, D. M., Maimaran, M. & Weihrauch, A., 2019, In: Journal of Association of Consumer Research. 4, 1, p. 77-86 10 p.Research output: Contribution to journal › Article
2 Scopus citations