Michal Maimaran

  • 143 Citations
20082019

Research output per year

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Personal profile

Research Interests

Professor Maimaran's research focuses on studying judgment and decision making with a focus on childrens' decision making.

Education/Academic qualification

Marketing, PhD, Stanford University

… → 2008

Psychology, MA, Hebrew University of Jerusalem

… → 2003

Mathematics/Psychology, BSc, Hebrew University of Jerusalem

… → 2001

Research interests

  • Consumer behavior
  • Consumer decision-making

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Research Output

  • 143 Citations
  • 12 Article

Leveraging Means-Goal Associations to Boost Children’s Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment

Huang, S-C., Kupor, D. M., Maimaran, M. & Weihrauch, A., 2019, In : Journal of Association of Consumer Research. 4, 1, p. 77-86 10 p.

Research output: Contribution to journalArticle

  • 2 Scopus citations

    The Unique Role of Anger among Negative Emotions in Goal-Directed Decision Making

    Khan, U., DePaoli, A. & Maimaran, M., 2019, In : Journal of Association of Consumer Research. 4, 1, p. 65-76 12 p.

    Research output: Contribution to journalArticle

  • Variety-Seeking and Perceived Expertise

    Sela, A., Hadar, L., Morgan, S. & Maimaran, M., Oct 1 2019, In : Journal of Consumer Psychology. 29, 4, p. 671-679 9 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    Persuading Children: a Framework for Understanding Long-Lasting Influences on Children’s Food Choices

    Albuquerque, P., Brucks, M., Campbell, M. C., Chan, K., Maimaran, M., McAlister, A. R. & Nicklaus, S., 2017, In : Customer Needs and Solutions. 5, 1-2, p. 38-50 13 p.

    Research output: Contribution to journalArticle