Michal Maimaran

  • 143 Citations
20082019

Research output per year

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Research Output

  • 143 Citations
  • 12 Article
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Article
2019

Leveraging Means-Goal Associations to Boost Children’s Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment

Huang, S-C., Kupor, D. M., Maimaran, M. & Weihrauch, A., 2019, In : Journal of Association of Consumer Research. 4, 1, p. 77-86 10 p.

Research output: Contribution to journalArticle

2 Scopus citations

The Unique Role of Anger among Negative Emotions in Goal-Directed Decision Making

Khan, U., DePaoli, A. & Maimaran, M., 2019, In : Journal of Association of Consumer Research. 4, 1, p. 65-76 12 p.

Research output: Contribution to journalArticle

Variety-Seeking and Perceived Expertise

Sela, A., Hadar, L., Morgan, S. & Maimaran, M., Oct 1 2019, In : Journal of Consumer Psychology. 29, 4, p. 671-679 9 p.

Research output: Contribution to journalArticle

1 Scopus citations
2017

Persuading Children: a Framework for Understanding Long-Lasting Influences on Children’s Food Choices

Albuquerque, P., Brucks, M., Campbell, M. C., Chan, K., Maimaran, M., McAlister, A. R. & Nicklaus, S., 2017, In : Customer Needs and Solutions. 5, 1-2, p. 38-50 13 p.

Research output: Contribution to journalArticle

To increase engagement, offer less: The effect of assortment size on children’s engagement

Maimaran, M., May 2017, In : Judgment and Decision Making. 12, 3, p. 198-207 10 p.

Research output: Contribution to journalArticle

1 Scopus citations
2015

The Visual Minority Effect on Children's Choice Behavior

Maimaran, M. & Salant, Y., 2015, In : Advances in Consumer Research. 43, p. 628-629 2 p.

Research output: Contribution to journalArticle

2014

If it’s useful and you know it, Do you eat? Preschoolers refrain from instrumental food

Maimaran, M. & Fishbach, A., Oct 1 2014, In : Journal of Consumer Research. 41, 3, p. 642-655 14 p.

Research output: Contribution to journalArticle

52 Scopus citations
2012

Asymmetric option effects on ease of choice criticism and defense

Kramer, T., Maimaran, M. & Simonson, I., Jan 1 2012, In : Organizational Behavior and Human Decision Processes. 117, 1, p. 179-191 13 p.

Research output: Contribution to journalArticle

8 Scopus citations
2011

Multiple routes to self- Versus other-expression in consumer choice

Maimaran, M. & Simonson, I., Aug 2011, In : Journal of Marketing Research. 48, 4, p. 755-766 12 p.

Research output: Contribution to journalArticle

18 Scopus citations

To trade or not to trade: The moderating role of vividness when exchanging gambles

Maimaran, M., Feb 1 2011, In : Judgment and Decision Making. 6, 2, p. 147-155 9 p.

Research output: Contribution to journalArticle

3 Scopus citations
2008

Circles, squares, and choice: The effect of shape arrays on uniqueness and variety seeking

Maimaran, M. & Wheeler, S. C., Dec 2008, In : Journal of Marketing Research. 45, 6, p. 731-740 10 p.

Research output: Contribution to journalArticle

58 Scopus citations