• Source: Scopus

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Personal profile

Research Interests

Professor Weinberger’s research focuses on two areas. First, she studies socio-cultural aspects of consumption. She analyzes how people use consumption to create and span symbolic boundaries between themselves and others, often in contexts of collective rituals and social class. Second, her research focuses on the role of various forms of marketing communications in creating meaning for stakeholders and consumers and the effects of these communications at the firm and societal levels. Most recently, her interests have broadened to include understanding symbolic boundary work in the entrepreneurship world. She has begun ethnographic research and is developing conceptual papers on what her and coauthors broadly describe as “the sociocultural process of innovation.”

Education/Academic qualification

Marketing, PhD, University of Arizona, Eller College of Management

Research interests

  • Consumer culture
  • Consumers
  • Consumption
  • Experiences
  • Gift giving
  • Innovation
  • Interviews
  • Qualitative
  • Ritual
  • Social class


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