Mohanbir S Sawhney

  • Source: Scopus
1994 …2020

Research activity per year

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Personal profile

Research Interests

Professor Sawhney is a pioneer in online learning. He has created successful SPOCs (Small Online Private Courses) like Digital Marketing Strategies and the Product Management Experience. He has also co-authored simulation games. His research interests include business innovation, digital marketing, enterprise analytics.

Education/Academic qualification

MA, University of Pennsylvania

… → 1993

Marketing, The Wharton School, PhD, University of Pennsylvania

… → 1993

Post Graduate Diploma, Management, Indian Institute of Management Calcutta

… → 1987

Bachelor of Technology, Electrical Engineering, Indian Institute of Technology, Delhi

… → 1985

Research interests

  • Entertainment marketing
  • High-tech marketing
  • Information technology
  • Marketing management
  • Media marketing
  • Technology

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