Grants per year
Personal profile
Research Interests
Professor Sawhney is a pioneer in online learning. He has created successful SPOCs (Small Online Private Courses) like Digital Marketing Strategies and the Product Management Experience. He has also co-authored simulation games. His research interests include business innovation, digital marketing, enterprise analytics.
Education/Academic qualification
MA, University of Pennsylvania
… → 1993
Marketing, The Wharton School, PhD, University of Pennsylvania
… → 1993
Post Graduate Diploma, Management, Indian Institute of Management, India, Calcutta
… → 1987
Bachelor of Technology, Electrical Engineering, Indian Institute of Technology
… → 1985
Research interests
- Entertainment marketing
- High-tech marketing
- Information technology
- Marketing management
- Media marketing
- Technology
Fingerprint Dive into the research topics where Mohanbir S Sawhney is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 3 Similar Profiles
Innovation
Engineering & Materials Science
Industry
Engineering & Materials Science
Profitability
Engineering & Materials Science
Marketing
Engineering & Materials Science
Outsourcing
Engineering & Materials Science
Internet
Engineering & Materials Science
Product development
Engineering & Materials Science
Virtual reality
Engineering & Materials Science
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Grants 2018 2018
- 1 Finished
(SECAF 2030 S&T) Air Force 2030 Science and Technology Organizational and Process Study at Northwestern University
Cao, J., Kumar, P., Loffler, A., Moore, N. M., Sawhney, M. S., Walsh, J., Werwath, M. W., Wolcott, R. C. & Yehiely, F.
Air Force Office of Scientific Research
3/1/18 → 9/28/18
Project: Research project
Air
Industry
Personnel
Research Output 1994 2019
Public service innovation: a typology
Chen, J., Walker, R. M. & Sawhney, M. S., Jan 1 2019, (Accepted/In press) In : Public Management Review.Research output: Contribution to journal › Article
Innovation
Public services
Service innovation
Public value
Everything is Marketing, Marketing is Everything!
Sawhney, M. S., Mar 7 2016.Research output: Working paper
Marketing
Assets
Marketing tools
Customer loyalty
Large companies
Putting products into services
Sawhney, M., Jan 1 2016, In : Harvard business review. 2016, SeptemberResearch output: Contribution to journal › Comment/debate
The Relative Importance of the Different Relationship Platforms (Physical and Virtual) in the Consumer Experience of Luxury Brands: How Has It Changed from the Company Perspective?
Peretti, P. & Sawhney, M. S., 2016, Global Marketing Strategies for the Promotion of Luxury Goods. Mosca, F. & Gallo, R. (eds.). IGI Global, p. 133-154 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Luxury brands
Consumer experience
Relative importance
Customer experience
Luxury