Mohanbir S Sawhney

  • 3146 Citations
19942018
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Personal profile

Education/Academic qualification

MA, University of Pennsylvania

… → 1993

Marketing, The Wharton School, PhD, University of Pennsylvania

… → 1993

Post Graduate Diploma, Management, Indian Institute of Management, India, Calcutta

… → 1987

Bachelor of Technology, Electrical Engineering, Indian Institute of Technology

… → 1985

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Innovation Engineering & Materials Science
Industry Engineering & Materials Science
Profitability Engineering & Materials Science
Marketing Engineering & Materials Science
Outsourcing Engineering & Materials Science
Internet Engineering & Materials Science
Product development Engineering & Materials Science
Virtual reality Engineering & Materials Science

Grants 2018 2018

Research Output 1994 2016

Everything is Marketing, Marketing is Everything!

Sawhney, M. S., Mar 7 2016.

Research output: Working paper

Marketing
Assets
Marketing tools
Customer loyalty
Large companies

Putting products into services

Sawhney, M. S., Jan 1 2016, In : Harvard Business Review. 2016, September

Research output: Contribution to journalComment/debate

The Paradox of Scaling

Sawhney, M. S., Jun 2016, 13 p.

Research output: Working paper

Scaling
Paradox

The Relative Importance of the Different Relationship Platforms (Physical and Virtual) in the Consumer Experience of Luxury Brands: How Has It Changed from the Company Perspective?

Peretti, P. & Sawhney, M. S., 2016, Global Marketing Strategies for the Promotion of Luxury Goods. Mosca, F. & Gallo, R. (eds.). IGI Global, p. 133-154 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Luxury brands
Consumer experience
Relative importance
Customer experience
Luxury

4 Ways To Harness Digital Disruption

Sawhney, M. S., Aug 19 2015, In : Forbes.

Research output: Contribution to journalArticle