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Mohanbir S Sawhney

  • 3146 Citations
19942018
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Personal profile

Education/Academic qualification

MA, University of Pennsylvania

… → 1993

Marketing, The Wharton School, PhD, University of Pennsylvania

… → 1993

Post Graduate Diploma, Management, Indian Institute of Management, India, Calcutta

… → 1987

Bachelor of Technology, Electrical Engineering, Indian Institute of Technology

… → 1985

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Innovation Engineering & Materials Science
Industry Engineering & Materials Science
Profitability Engineering & Materials Science
Marketing Engineering & Materials Science
Outsourcing Engineering & Materials Science
Internet Engineering & Materials Science
Product development Engineering & Materials Science
Virtual reality Engineering & Materials Science

Grants 2018 2018

(SECAF 2030 S&T) Air Force 2030 Science and Technology Organizational and Process Study at Northwestern University

Cao, J., Kumar, P., Loffler, A., Moore, N. M., Sawhney, M. S., Walsh, J., Werwath, M. W., Wolcott, R. C. & Yehiely, F.

Air Force Office of Scientific Research

3/1/18 → 9/28/18

Project: Research project

Air
Industry
Personnel

Research Output 1994 2016

Everything is Marketing, Marketing is Everything!

Sawhney, M. S., Mar 7 2016.

Research output: Working paper

Marketing
Assets
Marketing tools
Customer loyalty
Large companies

Putting products into services

Sawhney, M. S., Jan 1 2016, In : Harvard Business Review. 2016, September

Research output: Contribution to journal › Comment/debate

The Paradox of Scaling

Sawhney, M. S., Jun 2016, 13 p.

Research output: Working paper

Scaling
Paradox

The Relative Importance of the Different Relationship Platforms (Physical and Virtual) in the Consumer Experience of Luxury Brands: How Has It Changed from the Company Perspective?

Peretti, P. & Sawhney, M. S., 2016, Global Marketing Strategies for the Promotion of Luxury Goods. Mosca, F. & Gallo, R. (eds.). IGI Global, p. 133-154 22 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Luxury brands
Consumer experience
Relative importance
Customer experience
Luxury

4 Ways To Harness Digital Disruption

Sawhney, M. S., Aug 19 2015, In : Forbes.

Research output: Contribution to journal › Article