Mohanbir S Sawhney

Professor, Clinical, Marketing
Assoc Dean, Digital Innovation, Administration
McCormick Tribune Professor of Technology, Marketing
Director (Academic), Marketing

Phone+1 847 491 2713
Emailmohans@kellogg.northwestern.edu

Source: Scopus

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Personal profile

Research Interests

Professor Sawhney is a pioneer in online learning. He has created successful SPOCs (Small Online Private Courses) like Digital Marketing Strategies and the Product Management Experience. He has also co-authored simulation games. His research interests include business innovation, digital marketing, enterprise analytics.

Education/Academic qualification

MA, University of Pennsylvania

… → 1993

Marketing, The Wharton School, PhD, University of Pennsylvania

… → 1993

Post Graduate Diploma, Management, Indian Institute of Management Calcutta

… → 1987

Bachelor of Technology, Electrical Engineering, Indian Institute of Technology, Delhi

… → 1985

Research interests

Entertainment marketing
High-tech marketing
Information technology
Marketing management
Media marketing
Technology

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Network

Recent external collaboration on country level. Dive into details by clicking on the dots.

1 Finished

(SECAF 2030 S&T) Air Force 2030 Science and Technology Organizational and Process Study at Northwestern University
Cao, J., Loffler, A., Moore, N. M., Sawhney, M. S., Walsh, J., Werwath, M. W., Wolcott, R. C., Yehiely, F. & Kumar, P.
Air Force Office of Scientific Research
3/1/18 → 9/28/18
Project: Research project

3629 Citations
48 Article
12 Chapter
6 Book
6 Review article
More

Public service innovation: a typology
Chen, J., Walker, R. M. & Sawhney, M., Nov 1 2020, In: Public Management Review. 22, 11, p. 1674-1695 22 p.
Research output: Contribution to journal › Article › peer-review
6 Scopus citations
Everything is Marketing, Marketing is Everything!
Sawhney, M. S., Mar 7 2016.
Research output: Working paper
Putting products into services
Sawhney, M., Jan 1 2016, In: Harvard business review. 2016, September
Research output: Contribution to journal › Comment/debate › peer-review

4 Scopus citations
The Paradox of Scaling
Sawhney, M. S., Jun 2016, 13 p.
Research output: Working paper
The Relative Importance of the Different Relationship Platforms (Physical and Virtual) in the Consumer Experience of Luxury Brands: How Has It Changed from the Company Perspective?
Peretti, P. & Sawhney, M. S., 2016, Global Marketing Strategies for the Promotion of Luxury Goods. Mosca, F. & Gallo, R. (eds.). IGI Global, p. 133-154 22 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter

Research Interests

Education/Academic qualification

Research interests

(SECAF 2030 S&T) Air Force 2030 Science and Technology Organizational and Process Study at Northwestern University

Public service innovation: a typology

Everything is Marketing, Marketing is Everything!

Putting products into services

The Paradox of Scaling

The Relative Importance of the Different Relationship Platforms (Physical and Virtual) in the Consumer Experience of Luxury Brands: How Has It Changed from the Company Perspective?