Mohanbir S Sawhney

Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
1994 …2020

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Personal profile

Research Interests

Professor Sawhney is a pioneer in online learning. He has created successful SPOCs (Small Online Private Courses) like Digital Marketing Strategies and the Product Management Experience. He has also co-authored simulation games. His research interests include business innovation, digital marketing, enterprise analytics.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth

Education/Academic qualification

MA, University of Pennsylvania

… → 1993

Marketing, The Wharton School, PhD, University of Pennsylvania

… → 1993

Post Graduate Diploma, Management, Indian Institute of Management Calcutta

… → 1987

Bachelor of Technology, Electrical Engineering, Indian Institute of Technology, Delhi

… → 1985

Research interests

  • Entertainment marketing
  • High-tech marketing
  • Information technology
  • Marketing management
  • Media marketing
  • Technology

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