Grants per year
Personal profile
Research Interests
Professor Sawhney is a pioneer in online learning. He has created successful SPOCs (Small Online Private Courses) like Digital Marketing Strategies and the Product Management Experience. He has also co-authored simulation games. His research interests include business innovation, digital marketing, enterprise analytics.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
MA, University of Pennsylvania
… → 1993
Marketing, The Wharton School, PhD, University of Pennsylvania
… → 1993
Post Graduate Diploma, Management, Indian Institute of Management Calcutta
… → 1987
Bachelor of Technology, Electrical Engineering, Indian Institute of Technology, Delhi
… → 1985
Research interests
- Entertainment marketing
- High-tech marketing
- Information technology
- Marketing management
- Media marketing
- Technology
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Grants
- 1 Finished
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(SECAF 2030 S&T) Air Force 2030 Science and Technology Organizational and Process Study at Northwestern University
Walsh, J., Cao, J., Kumar, P., Loffler, A., Moore, N. M., Sawhney, M. S., Werwath, M. W., Wolcott, R. C. & Yehiely, F.
Air Force Office of Scientific Research
3/1/18 → 9/28/18
Project: Research project
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Public service innovation: a typology
Chen, J., Walker, R. M. & Sawhney, M., Nov 1 2020, In: Public Management Review. 22, 11, p. 1674-1695 22 p.Research output: Contribution to journal › Article › peer-review
23 Scopus citations -
Everything is Marketing, Marketing is Everything!
Sawhney, M. S., Mar 7 2016.Research output: Working paper
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Putting products into services
Sawhney, M., Jan 1 2016, In: Harvard business review. 2016, SeptemberResearch output: Contribution to journal › Comment/debate › peer-review
7 Scopus citations -
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The Relative Importance of the Different Relationship Platforms (Physical and Virtual) in the Consumer Experience of Luxury Brands: How Has It Changed from the Company Perspective?
Peretti, P. & Sawhney, M. S., 2016, Global Marketing Strategies for the Promotion of Luxury Goods. Mosca, F. & Gallo, R. (eds.). IGI Global, p. 133-154 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter