Grants per year
Personal profile
Research Interests
Professor Sawhney is a pioneer in online learning. He has created successful SPOCs (Small Online Private Courses) like Digital Marketing Strategies and the Product Management Experience. He has also co-authored simulation games. His research interests include business innovation, digital marketing, enterprise analytics.
Education/Academic qualification
MA, University of Pennsylvania
… → 1993
Marketing, The Wharton School, PhD, University of Pennsylvania
… → 1993
Post Graduate Diploma, Management, Indian Institute of Management Calcutta
… → 1987
Bachelor of Technology, Electrical Engineering, Indian Institute of Technology, Delhi
… → 1985
Research interests
- Entertainment marketing
- High-tech marketing
- Information technology
- Marketing management
- Media marketing
- Technology
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Grants
- 1 Finished
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Public service innovation: a typology
Chen, J., Walker, R. M. & Sawhney, M., Nov 1 2020, In: Public Management Review. 22, 11, p. 1674-1695 22 p.Research output: Contribution to journal › Article › peer-review
11 Scopus citations -
Everything is Marketing, Marketing is Everything!
Sawhney, M. S., Mar 7 2016.Research output: Working paper
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Putting products into services
Sawhney, M., Jan 1 2016, In: Harvard business review. 2016, SeptemberResearch output: Contribution to journal › Comment/debate › peer-review
5 Scopus citations -
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The Relative Importance of the Different Relationship Platforms (Physical and Virtual) in the Consumer Experience of Luxury Brands: How Has It Changed from the Company Perspective?
Peretti, P. & Sawhney, M. S., 2016, Global Marketing Strategies for the Promotion of Luxury Goods. Mosca, F. & Gallo, R. (eds.). IGI Global, p. 133-154 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter