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Mohanbir S Sawhney

  • 3370 Citations
19942019

Research output per year

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Personal profile

Research Interests

Professor Sawhney is a pioneer in online learning. He has created successful SPOCs (Small Online Private Courses) like Digital Marketing Strategies and the Product Management Experience. He has also co-authored simulation games. His research interests include business innovation, digital marketing, enterprise analytics.

Education/Academic qualification

MA, University of Pennsylvania

… → 1993

Marketing, The Wharton School, PhD, University of Pennsylvania

… → 1993

Post Graduate Diploma, Management, Indian Institute of Management Calcutta

… → 1987

Bachelor of Technology, Electrical Engineering, Indian Institute of Technology, Delhi

… → 1985

Research interests

  • Entertainment marketing
  • High-tech marketing
  • Information technology
  • Marketing management
  • Media marketing
  • Technology

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Grants

(SECAF 2030 S&T) Air Force 2030 Science and Technology Organizational and Process Study at Northwestern University

Cao, J., Kumar, P., Loffler, A., Moore, N. M., Sawhney, M. S., Walsh, J., Werwath, M. W., Wolcott, R. C. & Yehiely, F.

Air Force Office of Scientific Research

3/1/18 → 9/28/18

Project: Research project

    • Research Output

    Public service innovation: a typology

    Chen, J., Walker, R. M. & Sawhney, M., Jan 1 2019, (Accepted/In press) In : Public Management Review.

    Research output: Contribution to journal › Article

    • 2 Scopus citations

    Everything is Marketing, Marketing is Everything!

    Sawhney, M. S., Mar 7 2016.

    Research output: Working paper

    • Putting products into services

    Sawhney, M., Jan 1 2016, In : Harvard business review. 2016, September

    Research output: Contribution to journal › Comment/debate

    4 Scopus citations

    The Paradox of Scaling

    Sawhney, M. S., Jun 2016, 13 p.

    Research output: Working paper

    • The Relative Importance of the Different Relationship Platforms (Physical and Virtual) in the Consumer Experience of Luxury Brands: How Has It Changed from the Company Perspective?

    Peretti, P. & Sawhney, M. S., 2016, Global Marketing Strategies for the Promotion of Luxury Goods. Mosca, F. & Gallo, R. (eds.). IGI Global, p. 133-154 22 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter