Mohanbir S Sawhney

  • 3251 Citations
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Personal profile

Research Interests

Professor Sawhney is a pioneer in online learning. He has created successful SPOCs (Small Online Private Courses) like Digital Marketing Strategies and the Product Management Experience. He has also co-authored simulation games. His research interests include business innovation, digital marketing, enterprise analytics.

Education/Academic qualification

MA, University of Pennsylvania

… → 1993

Marketing, The Wharton School, PhD, University of Pennsylvania

… → 1993

Post Graduate Diploma, Management, Indian Institute of Management, India, Calcutta

… → 1987

Bachelor of Technology, Electrical Engineering, Indian Institute of Technology

… → 1985

Research interests

  • Entertainment marketing
  • High-tech marketing
  • Information technology
  • Marketing management
  • Media marketing
  • Technology

Fingerprint Dive into the research topics where Mohanbir S Sawhney is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Grants 2018 2018

Research Output 1994 2019

Public service innovation: a typology

Chen, J., Walker, R. M. & Sawhney, M. S., Jan 1 2019, (Accepted/In press) In : Public Management Review.

Research output: Contribution to journalArticle

Public services
Service innovation
Public value

Everything is Marketing, Marketing is Everything!

Sawhney, M. S., Mar 7 2016.

Research output: Working paper

Marketing tools
Customer loyalty
Large companies

Putting products into services

Sawhney, M., Jan 1 2016, In : Harvard business review. 2016, September

Research output: Contribution to journalComment/debate

The Paradox of Scaling

Sawhney, M. S., Jun 2016, 13 p.

Research output: Working paper


The Relative Importance of the Different Relationship Platforms (Physical and Virtual) in the Consumer Experience of Luxury Brands: How Has It Changed from the Company Perspective?

Peretti, P. & Sawhney, M. S., 2016, Global Marketing Strategies for the Promotion of Luxury Goods. Mosca, F. & Gallo, R. (eds.). IGI Global, p. 133-154 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Luxury brands
Consumer experience
Relative importance
Customer experience