Mohanbir S Sawhney

  • 3370 Citations
19942019

Research output per year

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Research Output

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2016

The Relative Importance of the Different Relationship Platforms (Physical and Virtual) in the Consumer Experience of Luxury Brands: How Has It Changed from the Company Perspective?

Peretti, P. & Sawhney, M. S., 2016, Global Marketing Strategies for the Promotion of Luxury Goods. Mosca, F. & Gallo, R. (eds.). IGI Global, p. 133-154 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2009

Creating Superior Customer Value in a Connected World

Sawhney, M. S., 2009, Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage. Jossey-Bass

Research output: Chapter in Book/Report/Conference proceedingChapter

2006

Going Beyond the Product: Defining, Designing, and Delivering Customer Solutions

Sawhney, M. S., 2006, The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. M.E. Sharpe

Research output: Chapter in Book/Report/Conference proceedingChapter

2005

Branding in Technology Markets

Sawhney, M. S., 2005, Kellogg on Branding. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Knowledge Management and the Emerging Organizational Models of Distributed Innovation: Towards a Taxonomy

Prandelli, E., Sawhney, M. & Verona, G., 2005, The Future of Knowledge Management. Renzl, B., Matzler, K. & Hinterhuber, H. (eds.). Palgrave Macmillan

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
2003

Foreword: Rebuilding the Corporate Genome

Sawhney, M. S., 2003, Rebuilding the Corporate Genome. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

2002

Postfazione: Il prossimo passo del marketing in Rete: l'attivazione del Collaborative Marketing

Sawhney, M. S., 2002, Marketing in Rete. McGraw Hill

Research output: Chapter in Book/Report/Conference proceedingChapter

2001

Epilogue: Venturing Beyond Boundaries

Sawhney, M. & Parikh, D., 2001, TechVenture: New Rules on Value and Profit from Silicon Valley. Sawhney, M. (ed.). John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing in the Age of Information Democracy

Sawhney, M. S. & Kotler, P., 2001, Kellogg on Marketing. John Wiley & Sons, p. 386-408

Research output: Chapter in Book/Report/Conference proceedingChapter

New Offering Realization in the Networked Digital Environment

Sawhney, M. S., 2001, Digital Marketing. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter

2000

Beyond Customer Knowledge Management: Customers as Knowledge Co-Creators

Sawhney, M. & Prandelli, E., 2000, Knowledge Management and Virtual Organizations. Malhotra, Y. (ed.). Idea Group Publishing

Research output: Chapter in Book/Report/Conference proceedingChapter