• Source: Scopus
20072021

Research activity per year

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Personal profile

Research Interests

Professor Cerf's academic research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decisions and dreams.

His works address questions such as: "How are conscious percepts formed in our brain?", "How can we control our emotions?" and “How can we make content that is engaging for the brain?"

Recently, his research has addressed questions pertaining to the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions. In his acclaimed work, Prof. Cerf studies patients undergoing brain-surgery by recording the activity of individual nerve cells using electrodes implanted in the patient's brain. Thus, his work offers a novel way to understand our psyche by observing the brain directly from within.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Neuroscience, PhD, California Institute of Technology

… → 2009

Philosophy of Science, MA, Tel Aviv University

… → 2001

Physics, BS, Tel Aviv University

… → 2000

Research interests

  • Behavioral Economics
  • Blockchain
  • Cognitive Neuroscience
  • Communications: Computers
  • Communications: Verbal Presentations and Persuasion
  • Consumer Behavior
  • Consumer Decision-Making
  • Creativity and Innovation
  • Data Analysis
  • Neuro-economics
  • Neuro-marketing

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