Grants per year
Personal profile
Research Interests
Professor Cerf's academic research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decisions and dreams.
His works address questions such as: "How are conscious percepts formed in our brain?", "How can we control our emotions?" and “How can we make content that is engaging for the brain?"
Recently, his research has addressed questions pertaining to the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions. In his acclaimed work, Prof. Cerf studies patients undergoing brain-surgery by recording the activity of individual nerve cells using electrodes implanted in the patient's brain. Thus, his work offers a novel way to understand our psyche by observing the brain directly from within.
Education/Academic qualification
Neuroscience, PhD, California Institute of Technology
… → 2009
Philosophy of Science, MA, Tel Aviv University
… → 2001
Physics, BS, Tel Aviv University
… → 2000
Research interests
- Behavioral Economics
- Blockchain
- Cognitive Neuroscience
- Communications: Computers
- Communications: Verbal Presentations and Persuasion
- Consumer Behavior
- Consumer Decision-Making
- Creativity and Innovation
- Data Analysis
- Neuro-economics
- Neuro-marketing
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Network
Grants
- 1 Active
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Risk, Cognition and Decision-Making in Era of Heightened Nuclear Threat
Carnegie Corporation of New York
10/1/20 → 9/30/22
Project: Research project
Research Output
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Goal-Concordant Care in the Era of Advanced Stroke Therapies
Sokol, L. L., Hauser, J. M., Lum, H. D., Forlizzi, J., Cerf, M., Caprio, F. Z. & Young, M. J., Feb 2021, In: Journal of palliative medicine. 24, 2, p. 297-301 5 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study
Shane, S., Drover, W., Clingingsmith, D. & Cerf, M., Jul 2020, In: Journal of Business Venturing. 35, 4, 105949.Research output: Contribution to journal › Article › peer-review
5 Scopus citations -
Meaning and Dignity Therapies for Psychoneurology in Neuropalliative Care: A Vision for the Future
Sokol, L. L., Lum, H. D., Creutzfeldt, C. J., Cella, D., Forlizzi, J., Cerf, M., Hauser, J. M. & Kluger, B. M., Sep 1 2020, In: Journal of palliative medicine. 23, 9, p. 1155-1156 2 p.Research output: Contribution to journal › Letter › peer-review
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Using functional neuroimaging to advance entrepreneurial cognition research
Massaro, S., Drover, W., Cerf, M. & Hmieleski, K. M., 2020, (Accepted/In press) In: Journal of Small Business Management.Research output: Contribution to journal › Article › peer-review
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Advance care planning in Parkinson’s disease: ethical challenges and future directions
Sokol, L. L., Young, M. J., Paparian, J., Kluger, B. M., Lum, H. D., Besbris, J., Kramer, N. M., Lang, A. E., Espay, A. J., Dubaz, O. M., Miyasaki, J. M., Matlock, D. D., Simuni, T. & Cerf, M., Dec 1 2019, In: npj Parkinson's Disease. 5, 1, 24.Research output: Contribution to journal › Article › peer-review
Open Access8 Scopus citations