• 1050 Citations

Research output per year

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Personal profile

Research Interests

Professor Cerf's academic research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decisions and dreams.

His works address questions such as: "How are conscious percepts formed in our brain?", "How can we control our emotions?" and “How can we make content that is engaging for the brain?"

Recently, his research has addressed questions pertaining to the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions. In his acclaimed work, Prof. Cerf studies patients undergoing brain-surgery by recording the activity of individual nerve cells using electrodes implanted in the patient's brain. Thus, his work offers a novel way to understand our psyche by observing the brain directly from within.

Education/Academic qualification

Neuroscience, PhD, California Institute of Technology

… → 2009

Philosophy of Science, MA, Tel Aviv University

… → 2001

Physics, BS, Tel Aviv University

… → 2000

Research interests

  • Behavioral Economics
  • Blockchain
  • Cognitive Neuroscience
  • Communications: Computers
  • Communications: Verbal Presentations and Persuasion
  • Consumer Behavior
  • Consumer Decision-Making
  • Creativity and Innovation
  • Data Analysis
  • Neuro-economics
  • Neuro-marketing

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Research Output

Advance care planning in Parkinson’s disease: ethical challenges and future directions

Sokol, L. L., Young, M. J., Paparian, J., Kluger, B. M., Lum, H. D., Besbris, J., Kramer, N. M., Lang, A. E., Espay, A. J., Dubaz, O. M., Miyasaki, J. M., Matlock, D. D., Simuni, T. & Cerf, M., Dec 1 2019, In : npj Parkinson's Disease. 5, 1, 24.

Research output: Contribution to journalArticle

Open Access
  • 2 Scopus citations

    Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study

    Shane, S., Drover, W., Clingingsmith, D. & Cerf, M., Jan 1 2019, (Accepted/In press) In : Journal of Business Venturing. 105949.

    Research output: Contribution to journalArticle

  • Polar Similars: Using Massive Mobile Dating Data to Predict Synchronization and Similarity in Dating Preferences

    Levy, J., Markell, D. & Cerf, M., Sep 6 2019, In : Frontiers in Psychology. 10, 2010.

    Research output: Contribution to journalArticle

    Open Access
  • 3 Scopus citations

    Breathing above the brain stem: Volitional control and attentional modulation in humans

    Herrero, J. L., Khuvis, S., Yeagle, E., Cerf, M. & Mehta, A. D., Jan 2018, In : Journal of neurophysiology. 119, 1, p. 145-159 15 p.

    Research output: Contribution to journalArticle

  • 36 Scopus citations

    A ticket for your thoughts: Method for predicting content recall and sales using neural similarity of moviegoers

    Barnett, S. B. & Cerf, M., Jun 1 2017, In : Journal of Consumer Research. 44, 1, p. 160-181 22 p.

    Research output: Contribution to journalArticle

  • 23 Scopus citations