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Personal profile

Research Interests

Professor Cerf's academic research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decisions and dreams.

His works address questions such as: "How are conscious percepts formed in our brain?", "How can we control our emotions?" and “How can we make content that is engaging for the brain?"

Recently, his research has addressed questions pertaining to the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions. In his acclaimed work, Prof. Cerf studies patients undergoing brain-surgery by recording the activity of individual nerve cells using electrodes implanted in the patient's brain. Thus, his work offers a novel way to understand our psyche by observing the brain directly from within.

Education/Academic qualification

Neuroscience, PhD, California Institute of Technology

… → 2009

Philosophy of Science, MA, Tel-Aviv University

… → 2001

Physics, BS, Tel-Aviv University

… → 2000

Research interests

  • Behavioral Economics
  • Blockchain
  • Cognitive Neuroscience
  • Communications: Computers
  • Communications: Verbal Presentations and Persuasion
  • Consumer Behavior
  • Consumer Decision-Making
  • Creativity and Innovation
  • Data Analysis
  • Neuro-economics
  • Neuro-marketing

Fingerprint Dive into the research topics where Moran Cerf is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Temporal Lobe Medicine & Life Sciences
Neurons Medicine & Life Sciences
Brain Medicine & Life Sciences
Amygdala Medicine & Life Sciences
Motion Pictures Medicine & Life Sciences
Semantics Medicine & Life Sciences
Imagery (Psychotherapy) Medicine & Life Sciences
Eye Movements Medicine & Life Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2007 2019

Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study

Shane, S., Drover, W., Clingingsmith, D. & Cerf, M., Jan 1 2019, (Accepted/In press) In : Journal of Business Venturing. 105949.

Research output: Contribution to journalArticle

Functional magnetic resonance imaging

Polar Similars: Using Massive Mobile Dating Data to Predict Synchronization and Similarity in Dating Preferences

Levy, J., Markell, D. & Cerf, M., Sep 6 2019, In : Frontiers in Psychology. 10, 2010.

Research output: Contribution to journalArticle

Open Access
Mobile Applications
Reaction Time
Introversion (Psychology)
22 Citations (Scopus)

Breathing above the brain stem: Volitional control and attentional modulation in humans

Herrero, J. L., Khuvis, S., Yeagle, E., Cerf, M. & Mehta, A. D., Jan 1 2018, In : Journal of neurophysiology. 119, 1, p. 145-159 15 p.

Research output: Contribution to journalArticle

Brain Stem
Gyrus Cinguli
15 Citations (Scopus)

A ticket for your thoughts: Method for predicting content recall and sales using neural similarity of moviegoers

Barnett, S. B. & Cerf, M., Jun 1 2017, In : Journal of Consumer Research. 44, 1, p. 160-181 22 p.

Research output: Contribution to journalArticle

demographic situation
7 Citations (Scopus)

Scene-selective coding by single neurons in the human parahippocampal cortex

Mormann, F., Kornblith, S., Cerf, M., Ison, M. J., Kraskov, A., Tran, M., Knieling, S., Quiroga, R. Q., Koch, C. & Fried, I., Jan 31 2017, In : Proceedings of the National Academy of Sciences of the United States of America. 114, 5, p. 1153-1158 6 p.

Research output: Contribution to journalArticle

Temporal Lobe
Evoked Potentials
Spatial Processing