Paul Wang

  • 84 Citations
19971997

Research output per year

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Personal profile

Education/Academic qualification

BBA, Fu Jen Catholic University

MSA, National Taiwan University

Communications Studies, PhD, Northwestern University

Advertising, MS, Northwestern University

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Research Output

  • 84 Citations
  • 2 Article

Analytical challenges in customer acquisition

Hansotia, B. J. & Wang, P., Jan 1 1997, In : Journal of Interactive Marketing. 11, 2, p. 7-19 13 p.

Research output: Contribution to journalArticle

  • 43 Scopus citations

    Database marketing: Past, present, and future

    Petrison, L. A., Blattberg, R. C. & Wang, P., 1997, In : Journal of Interactive Marketing. 11, 4, p. 109-125 17 p.

    Research output: Contribution to journalArticle

  • 41 Scopus citations