Philip Kotler

  • 5353 Citations
1961 …2019
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Personal profile

Research Interests

Development of marketing principles and new products, strategy, promotional planning, marketing for nonprofit organizations, international marketing.

Education/Academic qualification

Economics, PhD, Massachusetts Institute of Technology

… → 1956

Economics, MA, The University of Chicago

… → 1953

Research interests

  • Arts management
  • Arts marketing
  • Brand management
  • Business to business markets
  • Development economics
  • International business
  • International marketing
  • Marketing management
  • Marketing strategy
  • New product development
  • Nonprofit marketing
  • Sales force management
  • Strategy
  • Urban economics

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Research Output 1961 2019

Asian competitors: Marketing for competitiveness in the age of digital consumers

Kartajaya, H., Kotler, P. & Huan, H. D., Jan 1 2019, World Scientific Publishing Co. 325 p.

Research output: Book/ReportBook


The market for transformation

Kotler, P., Mar 24 2019, In : Journal of Marketing Management. 35, 5-6, p. 407-409 3 p.

Research output: Contribution to journalComment/debate

1 Citation (Scopus)

Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions

Kotler, P., Manrai, L. A., Lascu, D. N. & Manrai, A. K., Jan 1 2018, (Accepted/In press) In : International Business Review.

Research output: Contribution to journalArticle

International business
Conceptual model
Home country
Growth strategy
2 Citations (Scopus)

Philip Kotler: some of my adventures in marketing

Kotler, P., Jan 1 2017, In : Journal of Historical Research in Marketing. 9, 2, p. 203-208 6 p.

Research output: Contribution to journalArticle

Design methodology


Kotler, P., Jan 1 2014, Marketing in Developing Countries. Taylor and Francis, p. viii-x

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript