Philip Kotler

  • Source: Scopus
1961 …2021

Research activity per year

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Personal profile

Research Interests

Development of marketing principles and new products, strategy, promotional planning, marketing for nonprofit organizations, international marketing.

Education/Academic qualification

Economics, PhD, Massachusetts Institute of Technology

… → 1956

Economics, MA, The University of Chicago

… → 1953

Research interests

  • Arts management
  • Arts marketing
  • Brand management
  • Business to business markets
  • Development economics
  • International business
  • International marketing
  • Marketing management
  • Marketing strategy
  • New product development
  • Nonprofit marketing
  • Sales force management
  • Strategy
  • Urban economics


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