Research Output per year
Research Output per year
Personal profile
Research Interests
Development of marketing principles and new products, strategy, promotional planning, marketing for nonprofit organizations, international marketing.
Education/Academic qualification
Economics, PhD, Massachusetts Institute of Technology
… → 1956
Economics, MA, The University of Chicago
… → 1953
Research interests keywords
- Arts management
- Arts marketing
- Brand management
- Business to business markets
- Development economics
- International business
- International marketing
- Marketing management
- Marketing strategy
- New product development
- Nonprofit marketing
- Sales force management
- Strategy
- Urban economics
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Foreword: Atmospherics - Fifty years of designing and marketing atmospheres
Kotler, P., Jan 1 2023, Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces. Taylor and Francis, p. xiv-xvResearch output: Chapter in Book/Report/Conference proceeding › Foreword/postscript
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Metaverse – the new marketing universe
Hollensen, S., Kotler, P. & Opresnik, M. O., Apr 14 2023, In: Journal of Business Strategy. 44, 3, p. 119-125 7 p.Research output: Contribution to journal › Article › peer-review
Open Access252 Scopus citations -
Perspectives in Marketing, Innovation and Strategy
Kotler, P., Roy, S., Chakrabarti, S., Saha, D. & Mazumder, R., Jan 1 2023, Taylor and Francis. 254 p.Research output: Book/Report › Book
1 Scopus citations -
Branding in B2B firms
Keller, K. L. & Kotler, P., Jul 15 2022, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 205-224 20 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
8 Scopus citations -
Distributed marketing networks: The fourth industrial revolution
Achrol, R. S. & Kotler, P., Nov 2022, In: Journal of Business Research. 150, p. 515-527 13 p.Research output: Contribution to journal › Article › peer-review
20 Scopus citations