Philip Kotler

  • 4981 Citations
1961 …2018
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Personal profile

Research Interests

Development of marketing principles and new products, strategy, promotional planning, marketing for nonprofit organizations, international marketing.

Education/Academic qualification

Economics, PhD, Massachusetts Institute of Technology

… → 1956

Economics, MA, The University of Chicago

… → 1953

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Research Output 1961 2018

Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions

Kotler, P., Manrai, L. A., Lascu, D. N. & Manrai, A. K., Jan 1 2018, (Accepted/In press) In : International Business Review.

Research output: Contribution to journalArticle

International business
Conceptual model
Home country
Positioning
Growth strategy
1 Citation (Scopus)

Philip Kotler: some of my adventures in marketing

Kotler, P., Jan 1 2017, In : Journal of Historical Research in Marketing. 9, 2, p. 203-208 6 p.

Research output: Contribution to journalArticle

Marketing
Autobiography
Design methodology

Foreword

Kotler, P., Jan 1 2014, Marketing in Developing Countries. Taylor and Francis, p. viii-x

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Breaking down

Kotler, M. & Kotler, P., Mar 1 2013, In : Marketing Research. 25, 1, p. 12-13 2 p.

Research output: Contribution to journalShort survey

2 Citations (Scopus)

Branding in B2B firms

Keller, K. L. & Kotler, P., Jan 1 2012, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 208-225 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Branding