Philip Kotler

  • Source: Scopus
1961 …2019

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research Interests

Development of marketing principles and new products, strategy, promotional planning, marketing for nonprofit organizations, international marketing.

Education/Academic qualification

Economics, PhD, Massachusetts Institute of Technology

… → 1956

Economics, MA, The University of Chicago

… → 1953

Research interests

  • Arts management
  • Arts marketing
  • Brand management
  • Business to business markets
  • Development economics
  • International business
  • International marketing
  • Marketing management
  • Marketing strategy
  • New product development
  • Nonprofit marketing
  • Sales force management
  • Strategy
  • Urban economics

Fingerprint

Dive into the research topics where Philip Kotler is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Network

Recent external collaboration on country level. Dive into details by clicking on the dots.
If you made any changes in Pure these will be visible here soon.