Research Output per year
Research Output per year
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Dive into the research topics where Preeti Nikhil Shroff-Mehta is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Introducing bi-directional participatory place branding: a theoretical model with multi-stakeholder perspectives
Jain, V., Shroff, P., Merchant, A. & Bezbaruah, S., Jan 6 2022, In: Journal of Product and Brand Management. 31, 1, p. 73-95 23 p.Research output: Contribution to journal › Article › peer-review
17 Scopus citations -
The Lazarus Touch of Heritage: Place Branding, a Multi Stakeholder Study: An Abstract
Jain, V., Shroff, P., Merchant, A. & Bezbaruah, S., 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 625-626 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter