Seunga Jin

  • 1686 Citations

Research output per year

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Personal profile

Research Interests

Professor Jin's research interests focus on digital media psychology, social media marketing, brand management, and consumer behavior.

Education/Academic qualification

Communication, PhD, University of Southern California

Communication, MA, University of Southern California

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Research Output

  • 1686 Citations
  • 54 Article
  • 3 Chapter
  • 1 Scopus citations

    Instafamous and social media influencer marketing

    Jin, S., Muqaddam, A. & Ryu, E., Aug 5 2019, In : Marketing Intelligence and Planning. 37, 5, p. 567-579 13 p.

    Research output: Contribution to journalArticle

  • 11 Scopus citations

    Instagram fashionistas, luxury visual image strategies and vanity

    Jin, S. V. & Ryu, E., Jan 1 2019, (Accepted/In press) In : Journal of Product and Brand Management.

    Research output: Contribution to journalArticle

  • Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”

    Jin, S. & Muqaddam, A., Sep 1 2019, In : Journal of Brand Management. 26, 5, p. 522-537 16 p.

    Research output: Contribution to journalArticle

  • 2 Scopus citations

    Romance 2.0 on Instagram! “What Type of Girlfriend Would You Date?”

    Jin, S., Ryu, E. & Muqaddam, A., Jan 1 2019, In : Evolutionary Psychology. 17, 1

    Research output: Contribution to journalArticle

    Open Access