Seunga Jin

  • 1588 Citations
20062019
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Personal profile

Education/Academic qualification

Communication, PhD, University of Southern California

Communication, MA, University of Southern California

Fingerprint Dive into the research topics where Seunga Jin is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

computer game Social Sciences
Ego Medicine & Life Sciences
interactive media Social Sciences
Social Media Medicine & Life Sciences
Social Networking Medicine & Life Sciences
Narcissism Medicine & Life Sciences
parasocial interaction Social Sciences
Video Games Medicine & Life Sciences

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Research Output 2006 2019

  • 1588 Citations
  • 53 Article
  • 3 Chapter
1 Citation (Scopus)
Celebrity
Commerce
Facebook
Endorsements
Materialism
5 Citations (Scopus)

Instafamous and social media influencer marketing

Jin, S., Muqaddam, A. & Ryu, E., Aug 5 2019, In : Marketing Intelligence and Planning. 37, 5, p. 567-579 13 p.

Research output: Contribution to journalArticle

Celebrity
Social media
Marketing
Social presence
Discrepancy
1 Citation (Scopus)

Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”

Jin, S. & Muqaddam, A., Sep 1 2019, In : Journal of Brand Management. 26, 5, p. 522-537 16 p.

Research output: Contribution to journalArticle

Product placement
Credibility
Experiment
Brand attitude
Interaction

Romance 2.0 on Instagram! “What Type of Girlfriend Would You Date?”

Jin, S., Ryu, E. & Muqaddam, A., Jan 1 2019, In : Evolutionary Psychology. 17, 1

Research output: Contribution to journalArticle

Open Access
Narcissism
Loneliness
Social Networking
Psychology
Social Media
Celebrity
Behavioral intention
Marketing communications
Habit
Health