Seunga Jin

  • 1819 Citations

Research output per year

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Personal profile

Research Interests

Professor Jin's research interests focus on digital media psychology, social media marketing, brand management, and consumer behavior.

Education/Academic qualification

Communication, PhD, University of Southern California

Communication, MA, University of Southern California

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Research Output

  • 1819 Citations
  • 56 Article
  • 3 Chapter
  • 1 Scopus citations
  • 5 Scopus citations

    Instafamous and social media influencer marketing

    Jin, S., Muqaddam, A. & Ryu, E., Aug 5 2019, In : Marketing Intelligence and Planning. 37, 5, p. 567-579 13 p.

    Research output: Contribution to journalArticle

  • 17 Scopus citations

    Instagram fashionistas, luxury visual image strategies and vanity

    Jin, S. V. & Ryu, E., Sep 14 2019, In : Journal of Product and Brand Management. 29, 3, p. 355-368 14 p.

    Research output: Contribution to journalArticle