• 258 Citations

Research output per year

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Personal profile

Research Interests

Sociocultural and Linguistic Anthropology, race & ethnicity, diaspora and migration, youth, media, advertising, semiotics, South Asian diaspora, Asian diasporas, United States. Joint appointment with Asian American Studies.

Education/Academic qualification

Anthropology, PhD, New York University

… → 2003

Anthropology, MA, New York University

… → 1998

Anthropology, BA, Wesleyan University

… → 1994

Research interests

  • Desi (South Asian American) youth
  • Ethnography
  • Race in advertising

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Fulbright-Hays: Jessica Pouchet

Shankar, S.

Department of Education


Project: Research project

  • Research Output

    Nothing Sells like Whiteness: Race, Ontology, and American Advertising

    Shankar, S., Mar 1 2020, In : American Anthropologist. 122, 1, p. 112-119 8 p.

    Research output: Contribution to journalArticle

    Open Access
  • Bad Habitus: Anthropology in the Age of the Multimodal

    Takaragawa, S., Smith, T. L., Hennessy, K., Alvarez Astacio, P., Chio, J., Nye, C. & Shankar, S., May 2019, In : American Anthropologist. 121, 2, p. 517-524 8 p.

    Research output: Contribution to journalArticle

    Language and materiality: Ethnographic and theoretical explorations

    Cavanaugh, J. R. & Shankar, S., Jan 1 2017, Cambridge University Press. 303 p.

    Research output: Book/ReportBook

  • 12 Scopus citations

    Linguistic Anthropology in 2016: Now What?

    Shankar, S., Jun 2017, In : American Anthropologist. 119, 2, p. 319-332 14 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    Spelling materiality: The branded business of competitive spelling

    Shankar, S., Jan 1 2017, Language and Materiality: Ethnographic and Theoretical Explorations. Cambridge University Press, p. 87-102 16 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter