Tim Calkins

  • 0 Citations
20052016

Research output per year

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Personal profile

Research Interests

Research interests include branding, marketing strategy and marketing in the biomedical industry.

Education/Academic qualification

MBA, Harvard University

… → 1987

BA, Yale University

… → 1987

Research interests

  • Advertising
  • Biomedical marketing
  • Brand management
  • Consumer products
  • Marketing management
  • Marketing strategy
  • New product development

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Research Output

A Rare Opportunity For Death Wish Coffee

Calkins, T. & Rucker, D. D., Feb 2 2016, In : Forbes.

Research output: Contribution to journalComment/debate

  • Why Brands Pass on the Super Bowl

    Calkins, T. & Rucker, D. D., Jan 29 2016, In : The Huffington Post.

    Research output: Contribution to journalComment/debate

    2015 Super Bowl Ads: The Best and Worst

    Calkins, T. & Rucker, D. D., Feb 2 2015, In : The Huffington Post.

    Research output: Contribution to journalComment/debate

    Houlihan's Shows Us How To Protect A Brand After A Stumble

    Calkins, T., Jun 1 2015, In : Forbes.

    Research output: Contribution to journalArticle