Tim Calkins

  • Source: Scopus

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Personal profile

Research Interests

Research interests include branding, marketing strategy and marketing in the biomedical industry.

Education/Academic qualification

MBA, Harvard University

… → 1987

BA, Yale University

… → 1987

Research interests

  • Advertising
  • Biomedical marketing
  • Brand management
  • Consumer products
  • Marketing management
  • Marketing strategy
  • New product development


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