Research Output per year
Research Output per year
Personal profile
Research Interests
Research interests include branding, marketing strategy and marketing in the biomedical industry.
Education/Academic qualification
MBA, Harvard University
… → 1987
BA, Yale University
… → 1987
Research interests keywords
- Advertising
- Biomedical marketing
- Brand management
- Consumer products
- Marketing management
- Marketing strategy
- New product development
Fingerprint
Dive into the research topics where Tim Calkins is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
-
A Rare Opportunity For Death Wish Coffee
Calkins, T. & Rucker, D. D., Feb 2 2016, In: Forbes.Research output: Contribution to journal › Comment/debate
-
Breakthrough marketing plans: How to stop wasting time and start driving growth: Second edition
Calkins, T., Apr 30 2016, Palgrave Macmillan. 248 p.Research output: Book/Report › Book
1 Scopus citations -
Why Brands Pass on the Super Bowl
Calkins, T. & Rucker, D. D., Jan 29 2016, In: The Huffington Post.Research output: Contribution to journal › Comment/debate
-
2015 Super Bowl Ads: The Best and Worst
Calkins, T. & Rucker, D. D., Feb 2 2015, In: The Huffington Post.Research output: Contribution to journal › Comment/debate
-
Houlihan's Shows Us How To Protect A Brand After A Stumble
Calkins, T., Jun 1 2015, In: Forbes.Research output: Contribution to journal › Article