Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
20052016

Research activity per year

Personal profile

Research Interests

Research interests include branding, marketing strategy and marketing in the biomedical industry.

Education/Academic qualification

MBA, Harvard University

… → 1987

BA, Yale University

… → 1987

Research interests keywords

  • Advertising
  • Biomedical marketing
  • Brand management
  • Consumer products
  • Marketing management
  • Marketing strategy
  • New product development

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