Tim Calkins

  • 0 Citations
20052016

Research output per year

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Research Output

Article

Case Study: GoDaddy and the Super Bowl

Calkins, T. & Rucker, D. D., Feb 9 2011, In : Financial Times.

Research output: Contribution to journalArticle

Does a $3M Super Bowl Ad Make Sense in a Recession

Calkins, T. & Rucker, D. D., Jan 12 2009, In : Advertising Age.

Research output: Contribution to journalArticle

Donald Sterling Fallout Supplies Brand Lesson

Calkins, T., 2014, In : Chicago Tribune.

Research output: Contribution to journalArticle

Don't Overemphasize ROI as Single Measure of Success

Calkins, T. & Rucker, D. D., Feb 4 2008, In : Advertising Age.

Research output: Contribution to journalArticle

Four Super Bowl Ads That Touched the Heart

Calkins, T. & Rucker, D. D., Jan 30 2014, In : The Huffington Post.

Research output: Contribution to journalArticle

Houlihan's Shows Us How To Protect A Brand After A Stumble

Calkins, T., Jun 1 2015, In : Forbes.

Research output: Contribution to journalArticle

How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

Calkins, T., Jan 14 2013, In : 4Ps Business & Marketing. 8, 1

Research output: Contribution to journalArticle

How to Reinvent a Brand

Calkins, T., Dec 16 2011, In : 4Ps Business & Marketing. 6, 23

Research output: Contribution to journalArticle

Kellogg School Of Management's 10 Best Super Bowl Ads From The Past Decade

Calkins, T. & Rucker, D. D., Jan 23 2014, In : Forbes.

Research output: Contribution to journalArticle

Tough Branding Questions for Turbulent Times

Calkins, T., Apr 2012, In : BtoB (Business to Business).

Research output: Contribution to journalArticle

Why Issue-Based Advertising Is Like Walking a Minefield

Calkins, T. & Rucker, D., Feb 8 2010, In : Advertising Age.

Research output: Contribution to journalArticle

Will Social Media Slay the Super Bowl?

Calkins, T. & Rucker, D., Feb 3 2010, In : Advertising Age.

Research output: Contribution to journalArticle

Book
Chapter

Preface

Tybout, A. M. & Calkins, T., 2005, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. Tybout, A. M. & Calkins, T. (eds.). John Wiley & Sons, p. xi-xvi 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Comment/debate

2015 Super Bowl Ads: The Best and Worst

Calkins, T. & Rucker, D. D., Feb 2 2015, In : The Huffington Post.

Research output: Contribution to journalComment/debate

A Marketing Plan for Turbulent Times

Calkins, T., Mar 2009, In : Ivey Business Journal Online. 73, 2

Research output: Contribution to journalComment/debate

A Rare Opportunity For Death Wish Coffee

Calkins, T. & Rucker, D. D., Feb 2 2016, In : Forbes.

Research output: Contribution to journalComment/debate

Five Marketing-Plan Pitfalls to Avoid

Calkins, T., Sep 23 2008, In : MarketingProfs Today.

Research output: Contribution to journalComment/debate

Five Super Bowl Ads That Should Never Have Aired

Rucker, D. D. & Calkins, T., Mar 25 2014, In : The Huffington Post.

Research output: Contribution to journalComment/debate

How To Use Super Bowl Advertising As A Platform For Growth

Rucker, D. D. & Calkins, T., Jan 15 2015, In : Forbes.

Research output: Contribution to journalComment/debate

Not Too Late For A 2015 Super Bowl Spot

Calkins, T. & Rucker, D. D., Jan 8 2015, In : Forbes.

Research output: Contribution to journalComment/debate

Outside Opinion: A game plan for Super Bowl advertising

Calkins, T. & Rucker, D. D., Feb 2 2014, In : Chicago Tribune.

Research output: Contribution to journalComment/debate

Positioning to win

Calkins, T., 2015, In : Professional Roofing.

Research output: Contribution to journalComment/debate

Profits are Apparent. Brand Health is not!

Calkins, T., Sep 6 2011, In : Strategic Innovators.

Research output: Contribution to journalComment/debate

Super Bowl Advertising's New Game

Rucker, D. D. & Calkins, T., Jan 23 2013, In : Forbes.

Research output: Contribution to journalComment/debate

Super Bowl In A Recession

Calkins, T., Jan 29 2009, In : Forbes.

Research output: Contribution to journalComment/debate

Why 2015 Super Bowl Spots Aren't Selling Fast

Calkins, T. & Rucker, D. D., Dec 18 2014, In : Forbes.

Research output: Contribution to journalComment/debate

Why Brands Pass on the Super Bowl

Calkins, T. & Rucker, D. D., Jan 29 2016, In : The Huffington Post.

Research output: Contribution to journalComment/debate